13. Mobile
every
30
seconds,
a
woman’s
handbag
is
purchased
a
pair
of
women’s
shoes
is
bought
on
eBay
Mobile
Source:
eBay
Mobile
fact
sheet
Summer
2012
24. Start from your strategy:
This company has to prepare for
the current changes in the retail
industry and react upon the
ongoing long term trend, but be
aware of the latest trend
Objectives Priorities
• ecommerce
• Social
• Mobile website
• Integration of offline & online
• Be aware of latest trends
26. • Ecommerce
– Expose your shoes online
– “fit them in-store”
• Social
– twitter, facebook & pinterest
– Social strategy!
• Mobile
– Mobile website
– Integrate discounts
– Give people wifi
• Offline: in-store
– Give people
opportunity to share
– QR-codes
• Innovations
• Look for them
• Data
– Gather data from
ecommerce