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8. +'&%)2)1#+&>'"/'1p&
! Une nouvelle clientèle du luxe plus jeune.
! Une connaissance de la marque pour une cible
plus large.
! Une valeur ajoutée au canal internet avec des
pages très immersives
! Le partage d’expertise avec des nouveaux
leaders d’opinion comme les bloggeurs.
! Un dialogue direct entre la marque et ses clients
! De créer un univers autour d’une marque et de le
partager

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30. /5!)+'&
Application complète
et simple d’utilisation.
Pour chaque collection :
des éléments de
compréhension de la
collection (thématique).
On retrouve toutes les
applications iPhone de la
marque Dior.
Egalement dans
la partie apps, des
animations
embarquées pour
choisir le produit le
plus adapté à chacun.
30

31. /5!)+'&
Mise en avant
des rouges à
lèvres Dior.
1. Choix d’un
rouge à lèvres
2. écrire un
message
3. personnalisation
avec des
Symboles
4. partager le mot
/ Découvrir le
produit.
Lien avec
l’application Dior.

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