A few easy steps to make sure your LinkedIn profile is ready for game time.

1. SUPERCHARGE
YOUR
LINKEDIN PROFILE

2. PRESENTED BY
MARTIN
JOHANSSON
Finance
Director

3. The Headline does not have to state your current position. Tailor the headline
to the job you want.
SUPERCHARGE YOUR HEADLINE
Headline
Location and Industry
Include your education. You never know when an alumni or former college
friend will look at your profile.
Education
Be specific with your location and industry.

4. Update your picture. Recruiters rarely look at profiles without pictures.
Add a solo picture of yourself. If you can afford it get a professional to picture.
Avoid selfies, cropping, group pictures, cartoons or caricatures, and family
photos.
GET YOUR GAME FACE ON
Picture

5. Fill in as many of the elements of the Contact Info section as possible.
You’re competing against other candidates for your job so don’t make it
tedious to connect with you.
I WANT YOU TO CONTACT ME
Contact Information
555­5555
99 Lead Road
Contactme, NJ 07999

6. The summary is your elevator pitch. Craft an interesting and compelling
description of who you are and how you deliver value to your clients and
colleagues.
CRAFT YOUR STORY
Summary

7. Include as many key words as possible that are relevant to your desired
position.
Add Keywords to the summary text and headline as well, but make sure the
narrative flows naturally.
SHOW UP IN SEARCH
Keywords

8. Ask people who know you well and can speak intelligently about the skills
relevant to your future employers.
Be specific in your request for a recommendation.
If you get a recommendation, make sure you return the favor.
ASK YOUR NETWORK FOR HELP
Recommendations

9. LinkedIn allows you to embed images, video, and other media in your profile.
Be creative and include your own content to stand out from the crowd.
MORE THAN WORDS...
Media and Content
White Papers YouTube Presentations Blog Posts

10. THANK YOU
MARTIN
JOHANSSON
https://www.linkedin.com/in/martin-johansson @martinjohanNJ martinjohans@outlook.com