Lucia Liu

Beijing China

Communications Manager, Disney English

Advertising / Marketing / PR

Lucia re-joins The Hoffman Agency as Deputy General Manager in July 2013, and provides strategic counsel to clients regarding communication programs focusing on the China market. Lucia has gained a solid experience from working in various in-house and agency positions, and has be an advisor to MNCs regarding media strategies and how to build, manage and enhance their brand reputation in China. She also has rich experience handling media crisis and consumer issues. Lucia’s portfolio includes clients from the consumer, education, and IT, technology, software, security etc. sector. Prior to rejoining The Hoffman Agency, Lucia worked with The Walt Disney Company as a pivotal team mem...