2020 STORY Corporate Storytelling Workshop

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Louis Richardson

Workshop provided at STORY 2020 on September 25, 2020

Business

2020 STORY Corporate Storytelling Workshop

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Two significant forces are converging: Technology & Culture. But unlike our past, this time culture is driving the technology. We are faced with chaos, confusion, complexity and crowds in our working lives. Yet at the same time, IBM Verse, IBM Connections, IBM Cognitive and IBM Smarter Work are emerging to offer the clarity, connection, context and concert we need. (This presentation was first given at the New Way To Work Tour event in Chicago. I just presented this to the Social Business Forum in Milan and will be sharing it with the 9 other cities in the New Way To Work Tour this fall.)

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Feeling overworked and under utilized? Can't get anything done because you're too busy? Do you find yourself at the end of the day asking, "What did I do all day? I was busy but I didn't really get any 'work' accomplished? How did that happen?" Then join the crowd. You're like millions of other workers around the world who are in work environments and cultures designed for yesterday's industrial businesses. But there are some great social business principles and solutions that you can leverage to increase your effectiveness, reduce your distractions, and improve your creativity.

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Desde el advenimiento de la palabra escrita, que hemos estado almacenando el conocimiento de distancia en contenedores físicos y digitales. Y con la abundancia de los activos de conocimiento, el enfoque centrado en el envase se ha roto. Sin embargo, parece que seguir insistiendo en hacer las cosas de la manera antigua. Yo he visto y experimentado una mejor manera de almacenar y acceder al conocimiento. Es un enfoque centrado en las personas que utiliza prácticas sociales más inteligentes de trabajo y soluciones. Para obtener más información www.ibm.com/social

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Since the advent of the written word, we've been storing our knowledge away in physical and digital containers. And with the abundance of knowledge assets, the container-centric approach has broken. Yet, we seem to continue to insist in doing things the old way. I've seen and experienced a better way to store and access knowledge. It's a people-centric approach that utilizes social smarter work practices and solutions. For more info www.ibm.com/social

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"Social Business" is not new. In fact it's the base of how we communicate, share, attract and serve our customers, partners, and employees. However, how we conduct business...how we as people behave is changing. IBM has been not only involved, but defining and leading this people-centric engagement market. This presentation offers a glimpse of how we (and our many customers) see and value the benefits of a people-first business culture.

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I'm often asked about the ROI of Social. While we can (and do) find valuable savings and business results to justify the technology spend, I've yet to see a customer who invested in the cultural spend that didn't realize their ROI in less time and often many times over. Thanks to my dear friend, Maarten Raeymaekers for helping me develop this list...a fine example of "release of ideas" & "reward of insights".

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