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What people want from you

In EVERY relationship, there are (at least) four things people want from you. No matter if it's business to customer, company to employee, even our personal relationships. This is a short view of how using social business tools, a company can address all these needs as they build relationships with customers, partners and employees.

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What people want from you

  1. 1. It’s about people. They are the most important asset of any organization. Make sure they know you care. Give them a specific place (a profile page) to share their background, accomplishments, interests, etc.
  2. 2. It’s about cutting through the noise. People want YOU to know what’s important to them and then serve them that information. At IBM we help you do this with our Portal & Exceptional Digital Experience.
  3. 3. Harley Davidson respected their female riders. So they built a social community specific for Women Bikers. It included topics and workshops specific to their needs and interests. It made them realize Harley Davidson was very interested in them.
  4. 4. Allow people to connect their ideas, questions and answers. Encourage open conversations that benefit more than the 2 people in the normal question/answer scenario.
  5. 5. People are the holders of knowledge and answers. By making them accessible and approachable, answers are found faster, and conversations are more effective.
  6. 6. We’re all way too busy, yet we all want to assist when we can. Open conversations, open sharing and open gatherings all serve to make the information readily available to those seeking answers. Helping your people to connect by making it easy to find and connect with expertise will result in individuals who are more ready to assist… because it’s easier than ever before.
  7. 7. We are all creators. We develop documents, spreadsheets and presentations in which we store our knowledge, ideas and opinions. Provide your creators with a way to easily make their creations available to the widest possible audiences. If it’s not easy to share, they won’t do it. And if they can’t see the results (impact) of their sharing, they likely won’t continue to do so.
  8. 8. People like to be appreciated. We all like it when people recognize and acknowledge our work. In addition to the visible aspects of social sharing (downloads, likes, comments, etc.), content can be acknowledged by “badges” (gamification) and promotion in communities.
  9. 9. And now…think about the power of analytics. Many social systems do not have the tools to measure and determine the value of the adoption and usage. The IBM social system does.
  10. 10. Imagine how doing things in an open/social way can speed your processes. We use Activities to help people get assignments and to-do’s. And it keeps the team current on status, next steps and objectives. This can replace those conference calls and costly meetings just to get in sync.
  11. 11. We all communicate with different tools and devices. If you don’t support the personal preferred devices, it’s likely you’re not going to be successful in getting them to engage with you. Our social business systems support all the popular mobile devices, allowing people to have a choice in how and when they engage.
  12. 12. Encourage the wisdom of the crowds. At IBM, we use worldwide Jams to build a Smarter Planet and now, using our social solutions, your organization can leverage the same power through ideation blogs.
  13. 13. For more information: