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Design	Process	Creativity

Nature			Inspiration		Innovation
!
Presented	by	Louise	Lalande	
coCreations	lighting	design	inc.
Light	&	Magic
“The	key	is	light	and	light	illuminates	shapes		
and	shapes	have	emotional	power.”	
	 Le	Corbusier	
!
!
“The	very	beholding	of	the	light	is	a	fairer	thing		
than	all	the	uses	of	it.”	
	 Francis	Bacon
Lighting	Shapes	Our	Environment
Profoundly	affects	feelings	of	
Wellbeing	
Awe	and	wonder	
Mood	
Comfort	
Motivation
Visually
Ability to make out detail
Understand space
Perceive all elements
IESNA	Definition:		
!
Radiant	energy	that	is	capable	of	exciting	the	
retina	and	producing	a	visual	sensation.		
!
The	 visible	 portion	 of	 the	 electromagnetic	
spectrum	 extends	 from	 about	 380	 to	 about	
770	nanometers.	
LIGHT	IS	A	MAGICAL	SYNTHESIS
FORM
PROPORTIO
N
COLOUR
SHADOW
S PA C E
The	main	connection!
Looking	&	Seeing
Light,	Colour,	Contrast	&	Perception
Yellow	Goat	Design
Textures	Glow	Sparkle
DESIGN	PROCESS	
CHAOS	TO	FOCUS
ARCH	PROCESS
2. PLAY, ENTERTAIN
5. AHA (Archimedes’ EUREKA)
6. APPRAISE & VALIDATE
7. IMPLEMENT IT: DRAW PLANS, SPECIFY MATERIALS, PREPARE TENDER, BUILD, FINE TUNE, MOVE IN
1. DESIRE & ACCEPT PROJECT
3. IMAGINE
4. SLEEP ON IT
Capturing	&	Molding:	making	it	happen!
Lighting		Landscaping		Cooking
Concept	sketches	to	66%
Coordinating colour & furnishings
Photometrics	&	renderings
Details	&	specifications
Site	clarifications
From	simple
…to	complex
coCreation	and	collaboration
WHERE	DO	OUR	IDEAS	COME	FROM???
invented	in	1948	by	the	Swiss	electrical	engineer	George	de	Mestral
Learning	from	Nature	

How	to	Create	Flow	Without	Friction
Building	fan	motors:	10-85%	energy	reduction	over	conventional,	noise	reduction	up	to	75%.
Learning	from	Nature	

How	to	Create	Flow	Without	Friction
90%	less	energy	for	ventilation	than	conventional	buildings	its	size	
	Has	already	saved	building	owners	over	$3.5	million	dollars	in	AC	
Self-cooling	termites	moundsArchitect	Mick	Pearce,	engineers	Arup	Associates
Lavasa	Hill	Project	-	India
“Design	strategies	include	roof	lines	that	create	the	wind	turbulence	that		
aids	the	evaporation,	green	roofs	that	prevent	soil	erosion,	and	a	polymer	product	
that	stiffens	soil	to	create	the	same	stabilizing	effect	as	a	cliff	swallow	mixing	saliva	
with	mud	to	create	a	mortar	that	adheres	their	nests	to	buildings”.		hok.com
Creation		Thought		Reality
“Art	of	Thinking”	1926
Graham	Wallas,	quantum	physics,	biology	of	belief
Graham	Wallas	(1858-1932)

Model	of	creative	process	-“Art	of	Thought”	1926
1. PREPARATION		
Preparatory,	exploratory		work	
!
2. INCUBATION		
internalized	into	unconscious	mind	
nothing	appears	to	be	happening	
!
3. INTIMATION		
"feeling"	of	impending	solution	
!
4. IILUMINATION	or	INSIGHT		
idea	bursts	into	consciousness	
!
5. VERIFICATION	
Verification,	elaboration,	application
Roger	von	Oech	(1948-	)
Parallel	creative	processes
Surprises	I	learned	from	pottery
Molds	&	Moods
Another	creative	process
FEEDING	THE	CREATIVE	PROCESS
INSPIRATION
STAY	FLEXIBLE
REFLECT	DAILY	–	FIND	A	SANCTURARY
TAKE	A	BREAK	(or	a	bath!)
	The	value	of	incubating	
	“Learn	to	pause	.	.	.	or	nothing	worthwhile	will	ever	catch	up	to	you.”		
	 	 	 	 	 	 	 Poet	Doug	King		
Get	away	from	the	problem	you’re	working	on	and	
turn	it	over	to	the	active	powers	of	your	subconscious
DON’T	BE	AFRAID	TO	MAKE	MISTAKES!
You	are	NEVER	too	old	to	have	fun!
HAVE	FUN!
Girls	at	heart	raised	over	10K
BE	GRATEFUL	FOR	NATURE’S	WONDERS
NATURE’S	CREATIVE	PROCESS
THE	REAL	MAGIC
Phi,	Fibonacci,	spirals	&	fractalsPhi	=	1.618
Nature’s	Phi	Patterns
Microscopic,	Gigantic,	Infinite,	Invisible
Human	Relationship
Man’s	Creations
The	Flower	of	Life
Through	time	and	space
WE	ARE	ONE
THE	REAL	MYSTERY
!
!
THANK YOU!!
!
!
!
Louise Lalande!
creative director!
Louise@coCreations.net!
!

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