Demystifying Sonic Branding and Identity

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What do we know about sound? What don't we know about sound? How can we better leverage sound as a tool for valuable customer experiences? Noel Franus and Martyn Ware of Sonic ID simplify the concepts of "sonic branding" and "audio identity" for the DMI Synergy Conference in Cincinnati, June 2008.

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Demystifying Sonic Branding and Identity

  1. 1. Demystifying Sonic Branding and Identity DMI Synergy Conference, Cincinnati Noel Franus, Sonic ID US Martyn Ware, Sonic ID UK
  2. 2. We create identities, music and experiences in sound to transform brands.
  3. 3. What do we understand about sound?
  4. 4. What do we understand about sound?
  5. 5. What don’t we understand about sound?
  6. 6. Sound is ubiquitous.
  7. 7. Sound shapes our thoughts and actions.
  8. 8. Sound is emotion.
  9. 9. Daniel Levitin “Our neuroimaging studies show amygdala activation to music...repetition, when done skillfully by a master composer, is emotionally satisfying to our brains, and makes the listening experience as pleasurable as it is.”

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