3. Part
of
Mediabrands,
the
global
media
intelligence
arm
of
Interpublic
Group
(IPG)
and
one
of
the
fastest
growing
business
within
IPG
+
4. What
are
we
going
to
talk
to
you
about
today?
Snapshots
from
the
latest
itera1on
of
our
ongoing
social
media
study
4
5. What
is
Wave?
• Wave
is
a
social
media
study.
• Wave
has
retained
the
same
methodology
from
Wave
1
to
Wave
6,
enabling
comparison
across
Waves.
• All
research
is
conducted
by
the
EMEA
Research
team
in
collaboraHon
with
the
UM
network
of
agencies.
• The
survey
is
carried
out
using
UM’s
in-‐house
research
system,
IntuiHon.
• We
have
surveyed
41,738
16-‐54
AcHve
Internet
Users
in
62
countries.
507
respondents
came
from
Philippines.
• All
surveys
are
self-‐completed
and
the
data
collected
is
purely
quanHtaHve.
Why
the
Ac1ve
Internet
User?
• AcHve
Internet
Users
are
those
that
use
the
internet
every
day
or
every
other
day.
• Social
media
is
driven
by
AcHve
Internet
Users.
• They
drive
adopHon
of
plaUorms
and
tools
and
thus
will
determine
which
of
these
will
become
dominant.
6. BUSINESS
SOCIAL
62 countries
42,000
respondents December
2011:
September
2011:
QQ
IM
–
over
Over
845M
acHve
users
700M
acHve
users
June
2011:
June
2011:
Launch
54 countries Over
200M
tweets
a
day
April
2011:
MOTIVATIONAL
37,600 March
2011:
100M
members
Valued
at
>$36Bn
respondents December
2010:
100M
users
just
2.5
months
afer
launch
October
2010:
“The
Social
Network”
film
released
August
2010:
Groupon
is
the
July
2010:
100M
check-‐ins
38 countries fastest
growing
company
of
all
Hme
April
2010:
iPad
released
February
2010:
23,200 Facebook
mobile
–
100M
users
respondents
INFLUENTIAL
August
2009:
Xiaonei
becomes
RenRen
Now
more
than
3.6Bn
images
on
Flickr
29 countries June
2009:
Launch
17,000 March
2009:
Launch
VISUAL
respondents 2008:
Launch
October
September
2008:
First
Android
phone
launch
TEXTUAL
August
2008:
Over
100M
users
April
2008:
Facebook
overtakes
MySpace
in
21 countries
popularity
10,000
15 countries March
2007:
Launch
respondents
7,500 respondents January
2007:
Launch
October
2006:
Launch
September
2006:
Launch
July
2008:
Launch
February
2006:
Launch
August
2005:
Launch
April
2005:
First
video
uploaded
to
YouTube
March
2005:
Launch
January
2005:
Launch
December
2004:
Launch
February
2004:
Launch
January
2004:
Launch
September
2003:
Launch
The
Story
of
Wave
August
2003:
Launch
June
2003:
Launch
May
2003:
Launch
January
2003:
Launch
March
2002:
Launch
January
2001:
Launch
October
1999:
Launch
7. Profile
of
Philippine
Sample
AcHve
internet
usage
in
the
country
is:
• slightly
skewed
to
males
vs.
females
(52%:
48%)
• dominated
by
YOUTH:
more
than
half
(54%)
are
16-‐24
years
old
• populated
by
income
earners
and
students
52%
Male
48%
Female
45.0
%
2010
2011
40.0
%
35.0
%
30.0
%
25.0
%
20.0
%
15.0
%
45-‐54
10.0
%
YO
5.0
%
5.5
%
35-‐44
0.0
%
YO
16-‐24
14.0
%
YO
53.8
%
25-‐34
YO
26.6
%
Note:
Wave
5
data:
51%
-‐
Male
;
49%
-‐
Female
8. The
Wave
6
Story
–
in
3
Parts:
SOCIAL
MOVEMENTS
THE
POWER
OF
SOCIAL
CONNECTING
WITH
SOCIAL
EXPERIENCES
10. Ac1ve
engagement
in
social
media
for
most
Asian
markets
is
slowing
down:
Philippines
also
slowing
down
even
though
it
sHll
has
highest
engagement
among
all
monitored
markets
China
India
Japan
47.43%
51.41%
68.35%
68.94%
51.40%
62.83%
72.5%
67.07%
31.34%
31.74%
26.18%
30.24%
Chart
1:
Managed
an
ExisKng
Social
Network
Profile
in
Past
6
Months
through
Kme
Global
South
Korea
Singapore
Hong
Kong
72.82%
61.56%
45.1%
51.4%
61.4%
65.2%
49.395
45.47%
44.54%
46.73%
65.33%
79.43%
70.72%
Wave
5
Wave
6
Philippines
Taiwan
Malaysia
Wave
3
Wave
4
68.44%
84.75%
89.14%
86.59%
69.39%
67.15%
70.77%
51.06%
80.35%
71.09%
Thailand
79.74%
69.16%
Wave:
3 4 5 6
QUESTION:
“Thinking
about
the
internet,
which
of
the
following
have
you
done
in
the
past
6
months?
-‐
Manage
a
profile
on
an
exisKng
social
network
(eg:
facebook.com)”
11. Could
it
have
peaked
already?
Filipinos’
monitored
online
acHviHes
are
decreasing
except
viewing
others’
social
network
pages
Chart
2:
Engagement
in
Social
Media
AcKviKes
100%
92%
92%
89%
91%
89%
89%
90%
85%
79%
91%
80%
91%
74%
87%
70%
70%
68%
61%
60%
68%
49%
Wave
3
2008
50%
44%
43%
Wave
4
2009
40%
Wave
5
2010
45%
30%
Wave
6
2011
20%
10%
0%
Visit
a
friend's
social
Watch
video
clips
Manage
a
profile
on
Creat
profile
on
a
Upload
a
video
clip
network
page
online
an
exis1ng
social
new
social
network
to
a
video
sharing
network
website
QUESTION:
“Thinking
about
the
internet,
which
of
the
following
have
you
done
in
the
past
6
months?”
12. Its
not
just
about
the
youth
anymore
Older
adults
(45-‐54)
are
very
avid
users
of
social
networks,
outpacing
all
the
other
age
groups
Chart
3b:
Average
Number
of
Hours
Spent
per
Medium
18
17
16
16
14
13
12
12
10
10
8
7
7
6
6
6
6
5
5
4
2
0
TV
Newspapers
Radio
Magazines
Internet
Mobile
Phone
Social
Email
Videosites
Microblogs
Blogs
Networks
16-‐24
25-‐34
35-‐44
45-‐54
QUESTION:
“Approximately
how
much
Kme
did
you
spend
consuming
the
following
media
in
the
last
7
days?”
-‐
Hours
per
week
13. Filipinos
now
view
content
through
a
different
lens:
Reading
blogs
and
microblogs
are
on
par
with
reading
newspapers
while
Hme
spent
watching
videos
online
is
catching
up
to
Hme
spent
watching
TV
Chart
3a:
Average
Number
of
Hours
Spent
per
Medium
16
15
14
14
12
11
10
9
8
8
6
6
6
5
5
5
4
4
2
0
TV
Newspapers
Radio
Magazines
Internet
Mobile
Social
Email
Videosites
Microblogs
Blogs
Phone
Networks
Total
Individuals
QUESTION:
“Approximately
how
much
Kme
did
you
spend
consuming
the
following
media
in
the
last
7
days?”
-‐
Hours
per
week
14. What
about
brand
sites?
Filipinos
are
following
the
global
trend
of
finding
informaHon
about
brands
in
other
channels
except
their
own
websites
Chart
7a:
Visited
an
official/company
brand
site
through
Kme
Philippines
Global
90%
86%
87%
85%
85%
80%
In
Phil,
75%
16%
75%
79%
72%
decrease
in
70%
73%
72%
4
years
65%
60%
55%
50%
Wave
3
2008
Wave
4
2009
Wave
5
2010
Wave
6
2011
NOTE:
Global
decrease
is
15%
in
4
years
QUESTION:
“Thinking
about
the
internet,
have
you
visited
an
official/
company
brand
site
in
the
past
6
months?”
15. Social
media
1cks
all
the
“needs”
boxes
It
rates
higher
on
fulfilling
raHonal
and
emoHonal
needs
than
anything
else
online
RATIONAL
EMOTIONAL
Feel
like
you
belong
Change
opinions
100%
Meet
new
people
90%
Seek
other
people’s
80%
Stay
in
touch
with
friends
opinions
70%
60%
Share
knowledge
“Hang
out”
or
waste
1me
50%
40%
30%
Learn
something
new
Have
fun/be
entertained
20%
10%
0%
Explore
the
world
around
Keep
up
to
date
me
Blogs
Microblogs
Manage
my
life
beler
Share
new
experiences
Photo/Video
sites
Make
money
Express
yourself
Forums
Make
contacts
for
work
Be
crea1ve
Official
brand
websites
Promote
yourself
Earn
respect
Social
networks
Chart
8c:
Social
media
acKviKes
vs.
Consumer
needs
QUESTION:
“Which
of
these
online
applicaKons
does
a
good
job
when
you
want
to...”
16. Should
they
or
shouldn’t
they
share?
Filipinos
are
concerned
about
revealing
personal
data,
but
they
are
also
already
too
aqached
and
cannot
stop
from
social
networking.
Chart
9:
Agreement
to
statements:
76%
71%
I
am
concerned
about
Social
networks
are
the
amount
of
integral
to
my
social
personal
data
online
life
17. Sharing
=
1,
Privacy
=
0
Despite
the
possible
risks
involved
in
sharing
personal
data,
Filipinos
sHll
upload
personal
photos,
update
status
messages,
and
refresh
their
online
profiles.
Chart
10:
How
used
social
networking
profile
in
past
6
months
Message
Upload
friends
Update
Update
photos
Used
a
Find
old
my
my
84%
“like”
friends
profile
81%
status
Find
Join
buqon
77%
74%
Play
new
a
group
78%
Display
73%
games
friends
66%
my
Used
Upload
interests
61%
65%
live
videos
chat
59%
53%
51%
QUESTION:
“What
have
you
done
with
your
social
networking
profile?,
amongst
those
who
have
used
a
social
network
in
the
past
6
months”
18. Brands
on
social
media
are
walking
a
fine
line
Consumers
are
concerned
about
having
too
many
companies
involved
in
social
networking
but
on
the
flip
side,
they
also
think
posiHvely
of
companies
with
social
pages.
Chart
12:
Agreement
on
statements
72%
69%
60%
I
think
too
many
companies
I
think
more
posiHvely
about
I
have
discovered
new
are
gesng
involved
in
social
companies
that
have
pages
brands
I
like
through
social
networks
in
social
networks
networking
20. Social
experiences
deliver
very
clear
value
to
brands
if
these
two
things
are
remembered...
It’s
not
a
one-‐size-‐fits-‐all
approach
One
cannot
always
rely
on
current
standard
opera1ng
procedures
to
drive
the
desired
outcome
21. Consumers
want
varying
degrees
of
social
rela1onship
with
brands
LOW
INVOLVEMENT
I
want
no
interacHon
Access
to
news
about
new
developments
Discount
vouchers
Access
to
fun
and
entertaining
content
An
opportunity
to
learn
something
new
A
personal
response
to
my
issues/complaints
Access
to
unique
sponsored
events
or
compeHHons
An
opportunity
to
develop
my
skills
The
ability
to
communicate
and
share
experiences
with
others
Tools
to
help
me
express
my
creaHvity
and
make
something
worth
sharing
To
be
part
of
a
brand
community
The
ability
to
influence
product
development
HIGH
INVOLVEMENT
22. Health
&
Beauty
is
mostly
defined
by
low-‐mid
involvement
except
for
the
interest
in
discount
vouchers
and
consumers
interest
for
more
knowledge
about
the
category
Chart
13a:
Desired
online
interacKons
for
health
&
beauty
category
LOW
INVOLVEMENT
I
want
no
interacHon
11
Access
to
latest
news/new
product
launches
32
Discount
vouchers
for
health/beauty
prods&
services
54
Access
interesHng/entertaining
content
eg
music,video
16
Opportunity
to
learn
more
about
health
and
beauty
39
A
personal
response
to
my
issues/complaints
26
Access
health/beauty
events/comps
win
prods/services
29
Opportunity
to
develop
and
improve
my
skills
19
Ability
to
communicate
and
share
experiences
with
other
24
Tools
express
my
creaHvity/something
worth
sharing
19
To
be
part
of
a
brand
community
17
Ability
contact
companies
&
influence
new
product
19
HIGH
INVOLVEMENT
0
20
40
60
80
QUESTION:
“Thinking
about
companies
that
make
health
&
beauty
products,
which
of
following
statements
describes
the
kind
of
interacKon
you
would
like
to
have
with
these
companies?”
23. Food’s
top
desired
interacHon
is
sHll
gesng
freebies
but
there
is
also
a
significant
desire
for
deeper
interacHons
like
learning
how
to
cook,
learning
more
about
food,
etc.
Chart
13b:
Desired
online
interacKons
for
food
category
LOW
INVOLVEMENT
I
want
no
interacHon
7
Access
news
about
new
food
products/food
outlet
openings
40
Free
money
off
or
discount
vouchers
59
Access
interesHng/entertaining
content
eg
music,video
25
An
opportunity
to
learn
more
about
food
48
A
personal
response
to
my
issues/complaints
30
Access
to
unique
events
or
compeHHons
26
Opportunity
to
develop
cooking
skills/learn
new
recipes
43
Abilty
communicate/share
experiences
with
others
28
Tools
express
my
creaHvity/something
worth
sharing
22
To
be
part
of
a
brand
community
20
Ability
contact
food
cpys/share
ideas
on
improvement
26
HIGH
INVOLVEMENT
0
20
40
60
80
QUESTION:
“Thinking
about
companies
that
make
food
products,
which
of
following
statements
describes
the
kind
of
interacKon
you
would
like
to
have
with
these
companies?”
24. Computer
So=ware
shows
a
high
level
of
consumer
involvement
among
a
lot
of
interacHons
such
as
sharing
informaHon
with
other
users,
personal
responses
to
queries
from
companies,
and
opportuniHes
to
learn
something
new
Chart
13c:
Desired
online
interacKons
for
computer
sobware
category
LOW
INVOLVEMENT
I
want
no
interacHon
2
Access
to
news
abt
new
developments/sofware
upgrades
57
Discount
vouchers
computer
sofware/free
sofware
download
64
Access
to
fun
and
entertaining
content
62
Opportunity
to
learn
something
new
about
different
apps
67
A
personal
response
to
my
issues/complaints
61
Access
to
unique
events
or
compeHHons
37
Opportunity
to
develop
my
sofware
skills
51
Ability
to
communicate/share
experiences
with
other
users
55
Tools
express
my
creaHvity/something
worth
sharing
52
To
be
part
of
a
brand
community
35
Ability
contact
comp
sofware
cpys/influence
prod.development
45
HIGH
INVOLVEMENT
0
20
40
60
80
QUESTION:
“Thinking
about
companies
that
make
computer
so=ware
products,
which
of
following
statements
describes
the
kind
of
interacKon
you
would
like
to
have
with
these
companies?”
25. For
Consumer
Technology,
its
not
just
about
discounts
or
fun
content
but
also
about
developing
skills
LOW
INVOLVEMENT
I
want
no
interacHon
6
Access
to
news
about
new
developments
40
Discount
vouchers
50
Access
to
fun
and
entertaining
content
53
An
opportunity
to
learn
something
new
42
A
personal
response
to
my
issues/complaints
45
Access
to
unique
sponsored
events
or
compeHHons
29
An
opportunity
to
develop
my
skills
50
The
ability
to
communicate
and
share
experiences
with
others
37
Tools
to
help
me
express
my
creaHvity
and
make
something
30
To
be
part
of
a
brand
community
22
The
ability
to
influence
product
development
31
HIGH
INVOLVEMENT
0
20
40
60
80
QUESTION:
“Thinking
about
companies
that
make
consumer
technology
products,
which
of
following
statements
describes
the
kind
of
interacKon
you
would
like
to
have
with
these
companies?”
26. Movies
are
desired
for
interacHons
that
would
further
hype
up
the
entertainment
experience
of
the
category
LOW
INVOLVEMENT
I
want
no
interacHon
15
Access
to
news
about
the
latest
movie
releases
38
Free
money
off/discounts
on
movies
&
movie
items
52
Access
to
addiHonal
entertaining
content
eg
director
33
Opportunity
learn
more
about
the
movie,actors,producHon
31
A
personal
response
to
my
issues/complaints
17
Access
to
unique
sponsored
events
or
compeHHons
20
An
opportunity
to
develop
my
skills
17
The
ability
to
communicate
and
share
experiences
with
others
23
Tools/help
make
my
own
movies/share
with
others
19
To
be
part
of
a
brand
community
14
Contact
film
makers/movie
studios
influ.development
16
HIGH
INVOLVEMENT
0
20
40
60
80
QUESTION:
“Thinking
about
companies
that
make
movies,
which
of
following
statements
describes
the
kind
of
interacKon
you
would
like
to
have
with
these
companies?”
27. Non-‐alcoholic
drinks
also
show
a
low
level
of
consumer
involvement
where
freebies
are
what
consumers
most
prefer
to
see
on
social
media
LOW
INVOLVEMENT
I
want
no
interacHon
19
Access
to
breaking
news
19
Free
money
off
and
discount
vouchers
48
Access
interesHng/entertaining
content
eg
music,video
16
An
opportunity
to
learn
something
new
29
A
personal
response
to
my
issues/complaints
16
Access
to
unique
events
or
compeHHons
20
Opportunity
to
develop
my
sofware
skills
12
Abilty
communicate/share
experiences
like-‐minded
people
18
Tools
express
my
creaHvity/something
worth
sharing
13
To
be
part
of
a
brand
community
17
Ability
contact
organizaHons/influence
prod
development
14
HIGH
INVOLVEMENT
0
20
40
60
80
QUESTION:
“Thinking
about
companies
that
make
Non-‐
alcoholic
Drinks,
which
of
following
statements
describes
the
kind
of
interacKon
you
would
like
to
have
with
these
companies?”
28. Discounts
and
freebies
generally
drive
trial,
parHcularly
for
Food,
Health
&
Beauty
and
Travel.
BUT
–
for
Computer
Sofware,
opportunity
to
learn
more
is
also
a
good
trial
driver;
and
for
Personal
Finance,
tools
to
help
me
manage
my
finance
works
to
induce
trial
Health
&
Beauty
Chart
15a:
Desired
online
interacKons
across
categories
vs.
markeKng
objecKve:
TRIAL
Travel
&
Holiday
80
Food
70
Computer
Sofware
Personal
Finance
60
50
40
30
20
Breaking
Influence
To
learn
Access
to
latest
news/ To
contact
companies
Opportunity
to
learn
To
Opportunity
to
Ability
to
Response
Fun
&
Communica Tools
express
my
A
personal
response
to
Access
to
fun/
Make
Unique
Discount
vouchers/ To
be
part
of
a
orand
Access
to
unique
Discount
Part
b f
a
new
product
or
news
launches
&
influence
product/ more
product
dev’t
svc
more
develop
and
improve
share
experiences
nd
ith
creaHvity/something
my
issues/complaints
entertaining
content
events/compeHHons
develop
my
skills
communicate
a
te
&
share
worth
sharing/Tools
to
w something
to
my
entertaini
eg
music,video
events
or
Freebies
vouchers
community
brand
product
skills
experiences
help
mworth
my
other
e
manage
issues
/
ng
compeHHo
community
finances
launches
sharing/
complain content
ns
Manage
my
ts
finance
QUESTION:
“Thinking
about
the
interacKons
that
you
have
indicated
you
would
like
to
have
with
companies
that
make/carry
computer
so=ware,
health
&
beauty
products,
food
products,
travel
&
holiday
services,
&
personal
finance
services,
which
interacKon
is
best
in
driving
trial?”
29. Providing
personal
response
to
issues
and
complaints
of
consumers
drives
commitment
across
different
categories.
BUT
–
in
Travel
&
Holiday,
discounts
&
vouchers
also
drive
commitment.
Health
&
Beauty
Chart
15b:
Desired
online
interacKons
across
categories
vs.
markeKng
Food
objecKve:
COMMITMENT
80
Computer
Sofware
Travel
&
Holiday
70
Personal
Finance
60
50
40
30
20
Access
to
latest
news/new
Breaking
Opportunity
to
learn
more
Influence
Ability
to
communicate
and
A
personal
response
to
my
&
Access
to
unique
events/
Fun
To
be
part
of
a
brand
To
learn
Communica Make
To
share
experiences
with
other
Response
Unique
product
launches
issues/complaints
compeHHons
Discount
community
a
Part
of
news
or
product
dev’t
more
develop
te
&
share
something
to
my
entertaini events
or
vouchers
brand
product
skills
experiences
worth
issues
/
ng
compeHHo
community
launches
sharing/
complain content
ns
Manage
my
ts
finance
QUESTION:
“Thinking
about
the
interacKons
that
you
have
indicated
you
would
like
to
have
with
companies
that
make/carry
computer
so=ware,
health
&
beauty
products,
food
products,
travel
&
holiday
services,
&
personal
finance
services,
which
interacKon
is
best
in
driving
trial?”
30. Wave
tells
us
that
different
social
experiences
deliver
different
outcomes
Social experiences that drive your marketing
objectives
31. What
outcomes
can
we
measure?
Letting you know about the company AWARENESS
Giving you a detailed understanding EDUCATION
Making the company more desirable DESIRE
Making you feel closer to the company SEEK MORE
Encouraging you to try TRIAL
Encouraging you to buy TRANSACTION
Making you feel valued as a customer COMMITMENT
Makes you want to spend more time with the brand INVOLVEMENT
Encouraging you to recommend to others RECOMMENDATION
32. Access
to
product
news
drives
awareness
for
Consumer
Technology
Base:
Filipinos
who
have
an
interest
in
Consumer
Technology
100%
Access
news
of
new
product
launches
and
developments
80%
Opportunity
to
learn
more
about
consumer
technology
prods
A
personal
response
to
my
issues/complaints
60%
Discount
vouchers
for
new
prods/informaHon
about
sale
40%
20%
0%
Consumer
Technology
QUESTION:
“Thinking
about
the
interacKons
that
you
have
indicated
you
would
like
to
have
with
companies
that
make
consumer
technology,
which
interacKon
is
best…?”
Base:
Filipinos
who
have
an
interest
in
Consumer
Technology
33. Access
to
entertaining
content
will
make
Filipinos
watch
a
movie
Base:
Filipinos
who
have
an
interest
in
Movies
100%
Access
to
news
about
the
latest
movie
releases
80%
Opportunity
learn
more
about
the
movie,actors,producHon
A
personal
response
to
my
issues/complaints
60%
Access
to
addiHonal
entertaining
content
Access
to
unique
events
or
compeHHons
40%
20%
0%
Movies
QUESTION:
“Thinking
about
the
interacKons
that
you
have
indicated
you
would
like
to
have
with
companies
that
make
movies,
which
interacKon
is
best…?”
Base:
Filipinos
who
have
an
interest
in
Movies
34. Discounts
and
freebies
will
make
Filipinos
try
a
food
product
Base:
Filipinos
who
have
an
interest
in
Food
100%
An
opportunity
to
learn
more
about
food
Opportunity
to
develop
cooking
skills/learn
new
80%
recipes
Abilty
communicate/share
experiences
with
others
60%
A
personal
response
to
my
issues/complaints
Free
money
off
or
discount
vouchers
40%
20%
0%
Food
QUESTION:
“Thinking
about
the
interacKons
that
you
have
indicated
you
would
like
to
have
with
companies
in
the
food
category,
which
interacKon
is
best…?”
BASE:
Filipinos
who
have
an
interest
in
Food
35. Discounts
and
freebies
also
convince
Filipinos
to
recommend
health
and
beauty
products
to
family
and
friends
Base:
Filipinos
who
have
an
interest
in
Health
&
Beauty
100%
Access
to
latest
news/new
product
launches
Opportunity
to
learn
more
about
health
and
80%
beauty
A
personal
response
to
my
issues/complaints
60%
Access
health/beauty
events/comps
win
prods/
services
Discount
vouchers
for
health/beauty
prods&
40%
services
20%
0%
Health
&
Beauty
QUESTION:
“Thinking
about
the
interacKons
that
you
have
indicated
you
would
like
to
have
with
companies
that
make
health
&
beauty,
which
interacKon
is
best…?”
BASE:
Filipinos
who
have
an
interest
in
Health
&
Beauty
36. Access
to
breaking
news
is
what
makes
Filipinos
aware
of
non-‐alcoholic
beverages
Base:
Filipinos
who
have
an
interest
in
Non-‐alcoholic
Drinks
100%
Access
to
breaking
news
80%
Ability
contact
organizaHons/influence
prod
development
Abilty
communicate/share
experiences
like-‐
60%
minded
people
Access
to
unique
events
or
compeHHons
40%
Free
money
off
and
discount
vouchers
20%
0%
Non-‐alcoholic
Drinks
QUESTION:
“Thinking
about
the
interacKons
that
you
have
indicated
you
would
like
to
have
with
companies
that
make
non-‐alcoholic
beverages,
which
interacKon
is
best…?”
BASE:
Filipinos
who
have
an
interest
in
Non-‐alcoholic
Drinks
