The Local Data Company, what we do.

1. The Local Data Company
See where people go TM
Background & overview
The Local Data Company (LDC), founded in 2003, is the leading aggregator of retail and leisure data in the UK. LDC’s research
methodology is unique. LDC ‘walks’ over 700 towns every 26 weeks collecting over 20 fields of data and imagery on every retail
and leisure premise. LDC also tracks the top 2,000 multiple retailers. LDC supplies data to a wide range of businesses including
Google, Yell.com, MSN, John Lewis Partnership, American Express, Verdict and CBRE. LDC data is used by the media including the
BBC, ITN, Channel 4, The Financial Times, The Times, Daily Telegraph and The Sun.
WE DO THE HARD WORK SO YOU The human touch
DON’T HAVE TO Using a team of over 50 field researchers, we literally walk every street every
26 weeks, armed with wireless devices. LDC delivers a seamless flow of up-
Access a comprehensive database of
to-date retail intelligence to customers in the UK and beyond, from directory
over 350,000 retail and leisure store
locations across the United Kingdom. companies and local government to analysts and property professionals,
saving you time and money.
Interrogate 700+ town centres
at town, street, classification and
Comprehensive. Accurate. Rich.
unit level, and a further 700 TC’s at LDC has created a fantastically detailed and up-to-date database and image
multiple retailer level. library of shops, bars, restaurants, venues and tourist attractions - all the
information needed to get the most out of a city centre. We have devised a
License our data as a RAW data file or number of quality checks and built bespoke in-house systems that enable us
via our web application (TCI) for further to produce data of the highest quality. All LDC data is meticulously checked,
in-depth insight and analysis into the
verified and enhanced by our in-house team to ensure the highest quality.
retail market.
Search our retail image library of over • PizzaExpress
270,000 fascias, including previous
• 316 Kennington Road, London, SE11 4LD
• Restaurant - Pizzeria
occupiers.
• (0) 20 7820 3877
• (Price for 2) £25
26 week update cycle - we collect • www.pizzaexpress.co.uk
more data on more centres, The simple menu and kitchen concept at
everyday, than any other data PizzaExpress has retained its freshly made
ideal and you can still watch your pizza being
provider and we update it more
prepared for you. This branch can cater for
frequently.
private parties of up to 40 people upon request.
• Pizza, Air Con, Live Music, Takeaway
• Kennington Underground Station
Flexible data - take only what you need
LDC data is designed to be published across multiple platforms and available
in almost any format. Unlike other data providers, we are totally flexible
when it comes to licensing our data and there are no ‘cost per search’ fees. We
have clients who license one town for a local city guide; we have clients who
license every watering hole and restaurant to create the ultimate going out
guide; and we have clients who license our entire database to create the best
and most in-depth directory.
Copyright 2009. All Rights Reserved. The Local Data Company Ltd, One Lyric Square, London W6 0NB. Registered Company No. 4821785. VAT No. 820601475.
Telephone: +44 (0) 20 3008 2370 | E-mail: sales@localdatacompany.com | www.localdatacompany.com

2. LDC KEY FACTS A typical business record...
As licensed by directory companies, search engines and more.
COMPREHENSIVE
350,000+ retail and leisure stores. Address: Street Number Business Website (URL) Business Classification II
Address: Street Business Photo Nearest Transport
270,000+ retail fascia images.
Address: Area Business Telephone No. Price (for 2)
700+ field researched town centres. Address: City Business Description Quasi Classification
Every multiple in 1,400 town centres Address: Town Centre Multiple Name/Group SIC Code
Address: Postcode Category Keywords Features & Keywords
450 business classifications
Business Name Business Classification I
91% UK population coverage
Top 1,000 shopping centres
Independent & multiple data
3rd party data for 2.3m locations
ACCURATE
Updated every 26 weeks. Just one of the many ways our data can be used...
UK vacancy rates, as seen in our web application tool, Town Centre Intelligence.
Real-time data flows direct from
the street to your desktop. Rank Town Centre Units (%) Floorspace (%)
All data is validated by our in- 1 Dawes Road, Fulham (Town Centre) 30.8 30.4
house team of desk researchers. 2 Hanwell (Town Centre) 25.4 15.9
3 Munster Road, Fulham (Town Centre) 24.4 33.1
RICH
4 Gateshead (Town Centre) 24.3 25.7
Over 20 fields of data collected 5 The Metro Centre (Town Centre) 21.5 22.6
on each premise. 6 West Byfleet (Town Centre) 20.1 18.9
7 Runcorn (Town Centre) 20.0 15.8
Our digital photographs are
of the highest quality - a picture 8 Gants Hill (Town Centre) 19.7 17.3
paints a thousand words. 9 Stockton-on-Tees (Town Centre) 19.5 14.4
10 Redcar (Town Centre) 19.1 12.8
Each location is geocoded.
UNIQUE
Where else can LDC data be seen?
We take store lists direct from
most UK multiple retailers.
Our team of field researchers
individually visit more than
280,000 retail outlets on high
streets across the UK.
And we do this twice a year.
LDC has high resolution digital
photographs of more than
250,000 retail outlets.
Our data is constantly updated.
We have historic data
going back to 2005. For more information and to find out how LDC can
benefit your business, please call or e-mail me now.
Telephone: +44 (0) 20 3008 2371
Mobile: +44 (0) 7899 946 322
E-mail: ollie@localdatacompany.com
Copyright 2009. All Rights Reserved. The Local Data Company Ltd, One Lyric Square, London W6 0NB. Registered Company No. 4821785. VAT No. 820601475.
Telephone: +44 (0) 20 3008 2370 | E-mail: sales@localdatacompany.com | www.localdatacompany.com