2. UNITY
This website achieves
unity by having school
colors reoccurring
throughout the website
making it a common
theme and creating
unity.

3. VARIETY
Website uses different
forms of typography to
create variety throughout
the website.

4. BALANCE
The
pictures
and text
offset one
another
creating a
sense of
balance in
this
website.

5. SCALE AND PROPORTION
The different sizes of the
photos create an
emphasis on proportion.

6. RHYTHM
The moving widgets create a sense of movement within the website
and leads your eye to different links on the site.

7. EMPHASIS
This website uses the
large image in the center
to emphasis the main
purpose of the
foundation. It draws the
viewer into interest.

8. SIMPLICITY
Twitter leaves its main
page simple to allow
users to log in or to
encourage new users
to sign up.