Desire Paths and Product Design<br />LJ Jonesljjones6@gmail.com<br />
What do your product and this photo have in common?<br />LJ Jones  |  ljjones6@gmail.com<br />2<br />Desire Paths and Prod...
LJ Jones  |  ljjones6@gmail.com<br />3<br />Desire Paths and Product Design<br />How you want<br />Them to use it.<br />
LJ Jones  |  ljjones6@gmail.com<br />4<br />Desire Paths and Product Design<br />How They<br />want to use it.<br />
Sales occur when these line up.<br />LJ Jones  |  ljjones6@gmail.com<br />5<br />Desire Paths and Product Design<br />
Not when they don’t.<br />LJ Jones  |  ljjones6@gmail.com<br />6<br />Desire Paths and Product Design<br />
LJ Jones  |  ljjones6@gmail.com<br />7<br />Desire Paths and Product Design<br />You can’t <br />force it….<br />
LJ Jones  |  ljjones6@gmail.com<br />8<br />Desire Paths and Product Design<br />..or post a sign<br />and hope They will<...
The Solution….<br />LJ Jones  |  ljjones6@gmail.com<br />9<br />Desire Paths and Product Design<br />
LJ Jones  |  ljjones6@gmail.com<br />10<br />Desire Paths and Product Design<br />Find the desire paths.<br />
LJ Jones  |  ljjones6@gmail.com<br />11<br />Desire Paths and Product Design<br />Its what landscape <br />architects call...
LJ Jones  |  ljjones6@gmail.com<br />12<br />Desire Paths and Product Design<br />Its how people want <br />to use somethi...
LJ Jones  |  ljjones6@gmail.com<br />13<br />Desire Paths and Product Design<br />Its where you <br />should build<br />
Why do companies often miss the desire paths?<br />LJ Jones  |  ljjones6@gmail.com<br />14<br />Desire Paths and Product D...
LJ Jones  |  ljjones6@gmail.com<br />15<br />Desire Paths and Product Design<br />Because the person who<br />designed thi...
LJ Jones  |  ljjones6@gmail.com<br />16<br />Desire Paths and Product Design<br />…isn’t one<br />of Them…<br />
LJ Jones  |  ljjones6@gmail.com<br />17<br />Desire Paths and Product Design<br />..and got so excited<br />about this…<br />
LJ Jones  |  ljjones6@gmail.com<br />18<br />Desire Paths and Product Design<br />…that he/she failed<br />to see this.<br />
LJ Jones  |  ljjones6@gmail.com<br />19<br />Desire Paths and Product Design<br />To find the <br />desire paths…<br />
LJ Jones  |  ljjones6@gmail.com<br />20<br />Desire Paths and Product Design<br />You have to forget what <br />you know a...
LJ Jones  |  ljjones6@gmail.com<br />21<br />Desire Paths and Product Design<br />You have to look at it <br />from Their ...
LJ Jones  |  ljjones6@gmail.com<br />22<br />Desire Paths and Product Design<br />You have to experience it<br />how They ...
Find the desire paths.<br />LJ Jonesljjones6@gmail.com<br />
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Desire paths and product design

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Desire paths form how and where users want to use something. Find the desire paths when designing a product.

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Desire paths and product design

  1. 1. Desire Paths and Product Design<br />LJ Jonesljjones6@gmail.com<br />
  2. 2. What do your product and this photo have in common?<br />LJ Jones | ljjones6@gmail.com<br />2<br />Desire Paths and Product Design<br />
  3. 3. LJ Jones | ljjones6@gmail.com<br />3<br />Desire Paths and Product Design<br />How you want<br />Them to use it.<br />
  4. 4. LJ Jones | ljjones6@gmail.com<br />4<br />Desire Paths and Product Design<br />How They<br />want to use it.<br />
  5. 5. Sales occur when these line up.<br />LJ Jones | ljjones6@gmail.com<br />5<br />Desire Paths and Product Design<br />
  6. 6. Not when they don’t.<br />LJ Jones | ljjones6@gmail.com<br />6<br />Desire Paths and Product Design<br />
  7. 7. LJ Jones | ljjones6@gmail.com<br />7<br />Desire Paths and Product Design<br />You can’t <br />force it….<br />
  8. 8. LJ Jones | ljjones6@gmail.com<br />8<br />Desire Paths and Product Design<br />..or post a sign<br />and hope They will<br />“Get It”.<br />
  9. 9. The Solution….<br />LJ Jones | ljjones6@gmail.com<br />9<br />Desire Paths and Product Design<br />
  10. 10. LJ Jones | ljjones6@gmail.com<br />10<br />Desire Paths and Product Design<br />Find the desire paths.<br />
  11. 11. LJ Jones | ljjones6@gmail.com<br />11<br />Desire Paths and Product Design<br />Its what landscape <br />architects call these.<br />
  12. 12. LJ Jones | ljjones6@gmail.com<br />12<br />Desire Paths and Product Design<br />Its how people want <br />to use something.<br />
  13. 13. LJ Jones | ljjones6@gmail.com<br />13<br />Desire Paths and Product Design<br />Its where you <br />should build<br />
  14. 14. Why do companies often miss the desire paths?<br />LJ Jones | ljjones6@gmail.com<br />14<br />Desire Paths and Product Design<br />
  15. 15. LJ Jones | ljjones6@gmail.com<br />15<br />Desire Paths and Product Design<br />Because the person who<br />designed this…<br />
  16. 16. LJ Jones | ljjones6@gmail.com<br />16<br />Desire Paths and Product Design<br />…isn’t one<br />of Them…<br />
  17. 17. LJ Jones | ljjones6@gmail.com<br />17<br />Desire Paths and Product Design<br />..and got so excited<br />about this…<br />
  18. 18. LJ Jones | ljjones6@gmail.com<br />18<br />Desire Paths and Product Design<br />…that he/she failed<br />to see this.<br />
  19. 19. LJ Jones | ljjones6@gmail.com<br />19<br />Desire Paths and Product Design<br />To find the <br />desire paths…<br />
  20. 20. LJ Jones | ljjones6@gmail.com<br />20<br />Desire Paths and Product Design<br />You have to forget what <br />you know about this.<br />
  21. 21. LJ Jones | ljjones6@gmail.com<br />21<br />Desire Paths and Product Design<br />You have to look at it <br />from Their point of view.<br />
  22. 22. LJ Jones | ljjones6@gmail.com<br />22<br />Desire Paths and Product Design<br />You have to experience it<br />how They experience it.<br />
  23. 23. Find the desire paths.<br />LJ Jonesljjones6@gmail.com<br />

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