Desire paths and product design

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LJ Jones

Desire paths form how and where users want to use something. Find the desire paths when designing a product.

Design

LJ Jones | ljjones6@gmail.com 3 Desire Paths and Product Design How you want Them to use it.

LJ Jones | ljjones6@gmail.com 4 Desire Paths and Product Design How They want to use it.

Sales occur when these line up. LJ Jones | ljjones6@gmail.com 5 Desire Paths and Product Design

Not when they don’t. LJ Jones | ljjones6@gmail.com 6 Desire Paths and Product Design

LJ Jones | ljjones6@gmail.com 7 Desire Paths and Product Design You can’t force it….

LJ Jones | ljjones6@gmail.com 8 Desire Paths and Product Design ..or post a sign and hope They will “Get It”.

The Solution…. LJ Jones | ljjones6@gmail.com 9 Desire Paths and Product Design

LJ Jones | ljjones6@gmail.com 10 Desire Paths and Product Design Find the desire paths.

LJ Jones | ljjones6@gmail.com 11 Desire Paths and Product Design Its what landscape architects call these.

LJ Jones | ljjones6@gmail.com 12 Desire Paths and Product Design Its how people want to use something.

LJ Jones | ljjones6@gmail.com 13 Desire Paths and Product Design Its where you should build

Why do companies often miss the desire paths? LJ Jones | ljjones6@gmail.com 14 Desire Paths and Product Design

LJ Jones | ljjones6@gmail.com 15 Desire Paths and Product Design Because the person who designed this…

LJ Jones | ljjones6@gmail.com 16 Desire Paths and Product Design …isn’t one of Them…

LJ Jones | ljjones6@gmail.com 17 Desire Paths and Product Design ..and got so excited about this…

LJ Jones | ljjones6@gmail.com 18 Desire Paths and Product Design …that he/she failed to see this.

LJ Jones | ljjones6@gmail.com 19 Desire Paths and Product Design To find the desire paths…

LJ Jones | ljjones6@gmail.com 20 Desire Paths and Product Design You have to forget what you know about this.

LJ Jones | ljjones6@gmail.com 21 Desire Paths and Product Design You have to look at it from Their point of view.

LJ Jones | ljjones6@gmail.com 22 Desire Paths and Product Design You have to experience it how They experience it.

Find the desire paths. LJ Jonesljjones6@gmail.com

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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Desire paths and product design

1. Desire Paths and Product Design LJ Jonesljjones6@gmail.com

2. What do your product and this photo have in common? LJ Jones | ljjones6@gmail.com 2 Desire Paths and Product Design

3. LJ Jones | ljjones6@gmail.com 3 Desire Paths and Product Design How you want Them to use it.

4. LJ Jones | ljjones6@gmail.com 4 Desire Paths and Product Design How They want to use it.

5. Sales occur when these line up. LJ Jones | ljjones6@gmail.com 5 Desire Paths and Product Design

6. Not when they don’t. LJ Jones | ljjones6@gmail.com 6 Desire Paths and Product Design

7. LJ Jones | ljjones6@gmail.com 7 Desire Paths and Product Design You can’t force it….

8. LJ Jones | ljjones6@gmail.com 8 Desire Paths and Product Design ..or post a sign and hope They will “Get It”.

9. The Solution…. LJ Jones | ljjones6@gmail.com 9 Desire Paths and Product Design

10. LJ Jones | ljjones6@gmail.com 10 Desire Paths and Product Design Find the desire paths.

11. LJ Jones | ljjones6@gmail.com 11 Desire Paths and Product Design Its what landscape architects call these.

12. LJ Jones | ljjones6@gmail.com 12 Desire Paths and Product Design Its how people want to use something.

13. LJ Jones | ljjones6@gmail.com 13 Desire Paths and Product Design Its where you should build

14. Why do companies often miss the desire paths? LJ Jones | ljjones6@gmail.com 14 Desire Paths and Product Design

15. LJ Jones | ljjones6@gmail.com 15 Desire Paths and Product Design Because the person who designed this…

16. LJ Jones | ljjones6@gmail.com 16 Desire Paths and Product Design …isn’t one of Them…

17. LJ Jones | ljjones6@gmail.com 17 Desire Paths and Product Design ..and got so excited about this…

18. LJ Jones | ljjones6@gmail.com 18 Desire Paths and Product Design …that he/she failed to see this.

19. LJ Jones | ljjones6@gmail.com 19 Desire Paths and Product Design To find the desire paths…

20. LJ Jones | ljjones6@gmail.com 20 Desire Paths and Product Design You have to forget what you know about this.

21. LJ Jones | ljjones6@gmail.com 21 Desire Paths and Product Design You have to look at it from Their point of view.

22. LJ Jones | ljjones6@gmail.com 22 Desire Paths and Product Design You have to experience it how They experience it.

23. Find the desire paths. LJ Jonesljjones6@gmail.com

Desire paths and product design

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