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DESIGNING FOR GOOD
Big Design Conference
September 18, 2015
2
2008
3
How Might We Restore Inner
Peace And Help Heal Our Youth?
4
5
6
7
8
9
SOCIAL GOOD
10
A good or service that benefits the largest
number of people in the largest possible way.
Some classic examples of social goods are
clean air, clean water and literacy; in
addition, many economic proponents include
access to services such as healthcare…
“
11
: to plan and make decisions about
(something that is being built or created)
: to create the plans, drawings, etc., that
show how (something) will be made
: to plan and make (something) for a
specific use or purpose
“
12
DESIGNING FOR GOOD IS A CHOICE
13
ME
A POTTER
MY TEAM
GUESTS
HOSTS
ENVIRONMENTAL
ORGANIZATIONS
MY ORGANIZATION MY COMMUNITY
POTTERS
KNOTTERS
APPRENTICES
TEACHERS
GUEST ARTISTS
UNIVERSITY
WORLD
POTTERY STUDIO
FRIEND’S KILN
INDIGENOUS MATERIALS
THE EARTH
ART & SPIRITUALITY
THE ENVIRONMENT
CULTURAL UNDERSTANDING
REGIONAL SUSTAINABILITY
15
A TYPICAL PRODUCT DESIGN PROCESS
Research
Customers/Users
Insight
Data Analysis
UX
vision
Concept
Ideate/Iterate
Implement
Agile Design & Develop
the experience
THEORY U
1
2
3
4
5CO-INIATIATING
build common intent listen to
others and what life calls you to
do
CO-SENSING
go to the places of most potential
and listen with your mind and heart
wide open
CO-PRESENCING
retreat and reflect,go to a place of silence and
allow the inner knowing to emerge
CO-CREATING
prototype a microcosm of the new in
order to explore the future by doing
CO-EVOLVING
embody the new in ecosystems that
facilitate seeing and acting from the
whole
17
“Your visions of technology,
design, entertainment and
creativity have to be married
with visions of humanity,
compassion, and justice.”
- Bryan Stevenson, Executive Director of the Equal Justice Initiative
and TED Speaker
18
IMMERSION VS.
OBSERVATION
GLOBAL WELLBEING LAB
LEARNING JOURNEY IN BHUTAN
19
CO-CREATIVE
DIALOGUES VS.
INTERVIEWS
AT&T FOUNDATION
CO-CREATIVE DIALOGUES WITH
PEOPLE IN THE EDTECH
ECOSYSTEM
20
DESIGN THINGS
VS. BEHAVIORS
“OUT OF ORDER”
“WHERE WOULD YOU GO IF YOU
HAD NO WHERE TO POOP?”
BROKE ASS-STUART
HOST OF BROKE-ASS CITY
BARTENDER
POET
TRAVEL WRITER
21
OPEN VS. CLOSE
DIALOGUE
THE MONT FLEUR SCENARIOS
WHAT WILL SOUTH AFRICA BE
LIKE IN THE YEAR 2002?
ADAM KAHANE
MONT FLEUR FACILITATOR
REOS PARTNERS
22
DESIGN
DEMOCRACY VS.
EXCLUSIVITY
DESIGNING WORK PLACES WITH
A PURPOSE AND A SENSE OF
BELONGING
WWW.IDEAN.COM/ACADEMY
23
UNLIKE DESIGNING FOR PRODUCTS, SOCIAL
ISSUES ARE NOT PROBLEMS TO BE SOLVED,
IT’S A CO-CREATIVE SYSTEM THAT EVOLVES
CONTINUALLY.
YOU DON’T NEED PERMISSION TO MAKE AN
IMPACT IN YOUR SYSTEM.
THANK YOU
MAHALO
Liya James
liya@thenextlab.co
@thenextlab

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