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Reinventing customer communications for the gdpr era
- 2. Presentations sponsored by Louise Hickman TRUSTED COMPLIANCE SOLUTIONS
- 3. TrustedComplianceSolutions What happened, and what’s next? TrustedComplianceSolutions
- 5. TrustedComplianceSolutions All Change Why do we have GDPR again? PROCESSES PEOPLE TECHNOLOGY What difference does it make?
- 7. TrustedComplianceSolutions Being very busy mainly! Precedents No oneis safe What havethe ICO been up to? TrustedComplianceSolutions
- 10. TrustedComplianceSolutions Thank you Louise Hickman Trusted Compliance Solutions
- 11. Presentations sponsored by Iain Martin SKIPEDIA
- 12. WINTER 2018 LISTEX 2018 MEDIA PARTNERS Presentations sponsored by
- 13. How to turn your fans and followers into your brand evangelists @skipedia#listex2018
- 15. @skipedia#listex2018 Brand evangelism is 3 times more trusted than other forms of paid media marketing Source: Zuberance
- 16. @skipedia#listex2018 ‘The majority of skiers said social media had very little influence on their ski holiday booking decisions’ Source: Ski Weekends, September 2017
- 17. @skipedia#listex2018 Source: Ski Weekends, September 2017
- 19. @skipedia#listex2018 More than half of UK travellers said social content influenced their decisions Source: Expedia, May 2017
- 20. @skipedia#listex2018 Why is there a difference?
- 21. @skipedia#listex2018 Because it depends who you ask…
- 22. @skipedia#listex2018 ‘Younger travellers rely more on recommendations on social media’ Source: Expedia, May 2017
- 23. @skipedia#listex2018 ‘Older age groups pay more attention to reviews during the travel-planning process’ Source: Expedia, May 2017
- 24. @skipedia#listex2018 Source: Ski Club of Great Britain Consumer Research, 2017
- 25. @skipedia#listex2018 Source: Ski Weekends, September 2017
- 26. @skipedia#listex2018 Ski Club: 81% are 40 years of age or older Ski Weekends: 73% are 43 years of age or older
- 27. @skipedia#listex2018 ‘Older age groups pay more attention to reviews during the travel-planning process’ Source: Expedia, May 2017
- 28. @skipedia#listex2018 In 2017, Moz attributed 13% of traffic value to online reviews Source: Moz.com
- 30. @skipedia#listex2018 Ask your customers for reviews!
- 31. @skipedia#listex2018 An Amazon study found customers are more likely to favour products based on the quantity of reviews, rather than what they say Source: https://goo.gl/zna6mk
- 39. @skipedia#listex2018 Write your own reviews…
- 42. @skipedia#listex2018 How old is ‘too old’ for a review?
- 43. @skipedia#listex2018 How old is ‘too old’ for a review? 12% - 3 months 31% - 6 months 57% - 12 months Source: Trustpilot
- 44. @skipedia#listex2018 Deliver excellent customer service…
- 45. @skipedia#listex2018 A study found 83% of customers who complained and that received a reply liked or loved the fact that the company took the time to respond Source: Evolve24 https://goo.gl/PCBFP2
- 49. @skipedia#listex2018 Hold on…we almost forgot the kids!
- 50. @skipedia#listex2018 ‘Younger travellers rely more on recommendations from peers in social media’ Source: Expedia, May 2017
- 51. @skipedia#listex2018 Source: Willy Fux, LHM Conseil, Sep 2018
- 55. @skipedia#listex2018 Give your customers content to share…
- 61. Thank you for listening. If you enjoyed this presentation, please Tweet and tag @skipedia @skipedia#listex2018
- 62. WINTER 2018 LISTEX 2018 MEDIA PARTNERS Presentations sponsored by
- 63. Presentations sponsored by Pete Webb WE ARE MERCI
- 65. Pete Webb Listex 2018 Images by Merci
- 66. Introduction to Automated Marketing Images by Merci
- 67. Introduction to Automated Marketing Images by Merci Personalised Content
- 68. Interactive Demo Images by Merci
- 70. Marketing Automation Images by Merci 3 Business Goals
- 71. Marketing Automation Images by Merci 3 Business Goals Increase inbound Conversions
- 72. Marketing Automation Images by Merci 3 Business Goals Increase inbound Conversions Boost email Marketing performance
- 73. Marketing Automation Images by Merci 3 Business Goals Increase inbound Conversions Boost email Marketing performance Increase Sales team accountability
- 74. Marketing Automation Images by Merci Increase inbound Conversions The conversion of an unknown to customer Using a tempting white paper download in return for customer details or an offer for a B2C customer
- 75. Marketing Automation Images by Merci 3 Business Goals Boost email Marketing performance Behavior tracking Personalised Relevant Content Customer Life Cycle
- 76. Marketing Automation Images by Merci 3 Business Goals Increase Sales team accountability Internal Automated Alerts Triggered emails According to InsideSales, if you reach out to a lead within five minutes of a given interaction, your odds of contacting them are 100 times greater than if you call after 30 minutes, and they’re also 21 times more likely to enter the sales cycle.
- 77. Marketing Automation Images by Merci A Complete Set of Tools Now Affordable Agency Model
- 78. Marketing Automation Images by Merci Back to Demo
Editor's Notes
- Pete Webb REINVENTION Merci collectively known as we are merci We like telling stories Ski industry knows me as a photographer Studied Computer Science With the digitisation of Photography I needed to change Rather than run away from change I went further and started looking for a digital complementary business Digital Content Marketing t
- Smart content found it in Hubspot Sharpspring breakfast I dont like things that are automated But this is kinda clever and gives real Business Intelligence Insights into customer behavior and the ability to act on them
- We get asked for personalisation not AM So what is it ? Dashboard with a set of tools we collect data points on our contacts/customers and use these data point to communicate with them using targeted content. Piece of code in your header of your website and start collecting data Emails Website landing pages Automations that react to actions
- Yes you will be giving me your email address…..
- Go on here and follow the instructions You can do this while I’m talking or later if you prefer
- Gated Content
- Track behaviour and deliver relevant content As you get to know your customer deliver relevant content Life cycle dynamically move customer from list to list
- Due to disruptors in the market we now have cheaper solutions Agency cheaper than end user solution We have built up experience in how to deliver
- Due to disruptors in the market we now have cheaper solutions Agency cheaper than end user solution We have built up experience in how to deliver