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1. UK Recruiting Trends
Talent Acquisition Trends for 2015
This webinar will start at 10am GMT

2. UK Recruiting
Trends 2
1
2
Start preparing for increased growth and investment
3
4
Career-centric online media is core to the sourcing mix
Employer Brand is viewed as important, but resource is lagging
Improved candidate and job matching expected to reshape recruiting
Four themes to build into your 2015 plan
Based on LinkedIn research and data analysis

3. Start preparing for increased growth
and investment

4. Percent of UK talent acquisition leaders projecting an increase in 2015
4
Talent acquisition in the UK is set to intensify…
41% 42%
Hiring Volume,
65%
30% 28%
Hiring Budget,
41%
0%
20%
40%
60%
80%
2012 2013 2014

5. The global economy is expected to pick up speed…
strengthening to 3.4 and 3.5 percent in 2015 and 2016,
respectively.
High-income economies will contribute about half of
global growth in 2015 and 2016, compared with less than
40 percent in 2013.
5
World Bank Economic Prospects, June 2014
“

6. Percent of UK talent acquisition leaders citing the biggest obstacle to attracting
the best talent
6
Building employer brand is a growing obstacle
20%
30%
40%
50%
2012 2013 2014
Competition
Compensation
Lack of awareness
or interest in our
employer brand
Location

7. Percent of UK and Global talent acquisition leaders citing top competitive threats
7
Investment in employer brand is the top
competitive threat for the UK
29%
21%
21%
29%
24%
25%
26%
27%
Improve employee retention
Proactively build talent pools or
pipelines
Learn to use social media more
effectively
Invest in their employer brand
UK Global

8. 8
Prepare to grow and compete for talent in 2015
• Recruiting budgets and volumes have significantly
increased for the first time in 3 years
• Talent acquisition leaders may expect to do more with
less due to the widened gap between hiring volumes
and budgets
• Ensure your executive team is fully informed about
increasing market demand and competition for top
talent

9. Career-centric online media is
core to the sourcing mix

10. Percent of UK talent acquisition leaders identifying a significant hiring source
10
Career sites produce the highest quantity of hires
25%
27%
36%
40%
48%
Social professional networks
Search and staffing agencies
Internal hires
Internet job boards
Company career site

11. Percent ranking each source of hire in top 4 for ‘quality hires’
11
Social networks are now an established source for
quality hires in the UK
20%
28%
35%
38%
15%
25%
35%
45%
55%
2011 2012 2013 2014
RPO’s/Staffing
Careers Site
Social professional
networks
Internal Hires
Internal Job Boards

12. Company career website
Company CRM systemDiversity recruiting
programs
Employee referral
programs
General career fairs
General social media
Internal hires
Internet job boards
Internet resume
databases
Print /trade journals
Staffing/RPO's
Social professional
networks
Student recruiting
programs
ATS/ internal candidate
database
0%
20%
40%
0% 20% 40% 60% 80%
12
‘Career-centric’ online media are now core sources
Best quality & quantity
Qualityhiresinkeypositions
Quantity of hires

13. 13
Optimise value from online sources
• Recruiting leaders will need to manage their
application process to ensure they get both quantity
and quality hires
• Social professional networks are becoming an
extremely important source of quality hires in the UK
• Online media centered around careers and jobs have
become core to the sourcing mix

14. Employer Brand is viewed as important,
but resource is lagging

15. Percent of UK talent acquisition leaders saying that ‘employer brand’…
15
Clear case for investment in employer brand
72%
52%
39%
27%
0%
20%
40%
60%
80%
100%
has a significant impact
on hiring
is a top priority has enough resources is measured

16. Percent of talent acquisition leaders in each country agreeing that…
16
UK companies are average on talent brand
US
Australia
India
Nordics
Germany
Spain
Italy
Brazil
SE Asia
China
Netherlands
France
Canada
MENA
Belgium
Hong Kong
Mexico
South Africa
35%
65%
25% 75%
UK
Mycompanyhasaproactivetalentbrandstrategy
Talent brand is a top priority for our organisation

17. 17
Online professional networks are the fastest
growing channel for talent brand
47%
54%
63%
30%
50%
70%
90%
2012 2013 2014
Percent ranking each channel for growing talent brand in the UK
Company website
Online Professional
Networks
Social Media
Personal network /
Word-of-mouth

18. Percent agree they are spending more on employer brand because…
18
Companies are investing to raise awareness
39%
41%
42%
49%
50%
38%
39%
40%
49%
58%
Difficulty recruiting quality
candidates
Planned increase in hiring
Increased competition
Increased belief in the impact of
employer brand
Need to raise general
awareness
UK Global

19. 19
Boost employer brand investment
• There is a profound gap between prioritising employer
brand investment and acting on it
• Online professional networks are becoming the fastest
channel for growing talent brand in the UK
• Benchmark your employer brand budget against other
talent, HR, and business investments – is it in line with
importance?

20. Improved candidate and job matching expected to
reshape recruiting

21. Top 3 ‘long-lasting’ trends for UK vs Global
21
Social and professional networks are here to stay
33%
26%
37%
26%
35%
36%
Upgrading employer branding
Sourcing passive candidates
Social and professional networks
UK Global

22. Percent of companies that recruit passive candidates by country
22
UK companies are catching up on sourcing passive
candidates
61%
Global
Average
China 83%
United States 72%
India 69%
Spain 68%
Brazil 67%
Southeast Asia 65%
Mexico 63%
Hong Kong 60%
South Africa 60%
MENA 59%
Canada 58%
United Kingdom 57%
Germany 54%
Italy 53%
Nordics 51%
France 51%
Australia 49%
Netherlands 48%
Belgium 41%

23. Top ‘upcoming’ trends for UK vs Global
23
UK recruiters expect better candidate-job matching
46%
53%
43%
57%
Recruiting becoming more like
marketing
Improved candidate and job
matching
UK Global

24. Australia, India,
South Africa:
Improved candidate
& job matching
USA, Canada, Mexico & Brazil
Improved candidate & job matching
Belgium:
Remote Workforce
options
China:
Using “big data” to predict
future talent needs
Germany, Italy,
Netherlands
Recruiting becoming
more like marketing
Different countries see a different future…
Top ‘upcoming’ trend for selected geographies
24

25. 25
Plan for a world of better job-candidate
matching
• Use industry-standard titles and keywords to ensure
your jobs are targeted optimally
• Analyze past hires and performance to identify patterns
and profile attributes of high quality candidates
• Track quality of applicants by source, compare
environments with matching capabilities with ones that
are untargeted

26. Download details and the slides
& recording will be available post-event

27. Q&A

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