2. Adidas Targeting
People who age from
Girl:
10-30 who are active Hi!
on sports. Me: Hi!
Hi! @@
Social media is an
important media
consumption .
The most important
are the potential
customers, the brand
switchers.
6. Swot first don’t worry%
SWOT
Strength:
A named brand, high brand loyalty.
Weakness:
Inferior in social media by comparison to Nike & Puma.
Opportunity:
Increasing SEM. More social media users.
Threats:
Low-entry for Internet marketing and will have more
competitors.
7. Our campaign’s Big Idea
Cool and you never cold. Forever young and
energetic.“
Evaluation(KPI): We are
(1)CTR cool we
are
(2)ROI coolllllll
(3)People interaction. !!!
= =!
10. Social Media Tools
Adidas trying to push the target age to younger
consumers. Visual social media is really important
for young customers!!!
Early branding !!! can help them to build up loyalty
in order to create a higher life time value.
11. Social media Tools
What to date
with me????
Pinterest
Facebook
Blogs
Adidas’ Girl = =#
12. Mobile Tools
Coupons.
Incentives for people
who pass by.
Check in on LBS
application.
Earn bonus when
check in.
You can make it! :D
13. Budgeting
It is ridiculous like the
case that they spend
$5389 dollars on each
audiences. My motto is
to maximize the effect.
14. Budgeting
Method 1: 100000 targets
on Facebook and 50000 for It’s a
good
Twitter, 50000 for Pinterest. deal!
We estimated 110000
dollars. :DDD
Method 2：By time. 90000
dollars.
