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中国经济、
企业、
消费者行为、
互联网网民及
NBA中国调查
2010.11.4 By jiliu
中国宏观经济
2010年中国超日本成全球第二大经济
体
10多年前,按当时汇率计算,中国是世界第七大经济体。
三年前,中国超德国成全球第三。相比中国经济高速增长,
日本经济停滞不前也已经20年。这次改变是水到渠成。然
而,中国人均GDP为大约3600美元,不到日本美国的十分
之一、法国英国的六分之一 。
来源:南海网 http://www.hinews.cn 时间: 2010-08-17
经济规模仅为美国1/3
与世界最大的经济体——美国比较,中国5万亿美元的经济
规模只相当于后者总产出的三分之一,差距仍然很大。即
便中国能保持当前的增长速度,也要花至少10年才能赶上
美国。
人均GDP仅为日本1/10
事实上,尽管中国的GDP在二季度排名第二,但从人均
GDP这个更具价值的指标来看,中国还远落后于发达国家
水平。国际货币基金组织2010年发布的数据显示,2009年
中国人均GDP是3566美元,排名世界第99位。而日本排名
世界第16位,人均GDP 为39573美元,是中国的10倍以上。
按照世界人均GDP8000美元来衡量,中国还只有世界平均
水平的45%。
GDP=5万亿美元
GDP PER PERSON=3600 美元
中国企业
中国三家进入前 十
54家上榜。2010
《财富》
世界
500强
中国互联网网民规模
中国移动互联网网民规模
2.33
中国互联网
使用人数/
亿, 2010,
3.51
中国互联网
使用人数/
亿, 2012,
5.62
中国移动互联网使用人数/亿
2009
2010
2012
中国网民在互联网上做什么?
中国消费者,如何处理余钱?
NBA对中国市场的全方位渗透
2010夏季来
华球星
1. 小布
2. 斯科拉
3. 兰德里
4. 杜兰特
5. 埃文斯
6. 伊戈达拉
7. E·戈登
8. 费舍尔
9. 霍华德
10. 科比
11. 塔比特
12. B·戴维斯
13. 阿泰
14. 巴蒂尔
15. 皮特鲁斯
16. 基德
17. 兰德里
18. 里查德森
19. 加内特
20. 阿里扎
NBA合作伙伴
1. 中国移动通信集团
2. 清华同方
3. 联想
4. 蒙牛
5. 宏耐木业
6. 李宁
7. 海尔
8. 匹克
9. 新浪
签约中国品
牌的NBA球
员
1. 李宁:奥尼
尔,拜伦·戴维
斯、达蒙·琼
斯,海耶斯,
2. 安踏:加内
特、史蒂夫·弗
朗西斯,斯科
拉,邦奇·威尔
斯
3. 匹克:阿泰、
巴蒂尔,贾
森·基、穆托姆
博、武贾西
奇、兰德里
NBA总裁大卫·斯特恩曾说,中国现在是除了美国本土市场之外,全球最大、最有潜力的市场。
NBA球员中国
官网
1、科比新浪独家官
网,访问人数达几千
万
2、麦迪中国官网
3、加内特中国官网
NBA中国赛
盛况空前,场场爆满,
举办场馆都是中国最
好的体育馆
1. 北京五颗松体育场
2. 广州国际演艺中心

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CHINA MARKETING DATA

Editor's Notes

  1. 《财富》杂志昨天发布2010年《财富》世界500强企业的最新排名。沃尔玛重夺全球第一的宝座,而中国企业表现也非常抢眼,共有54家企业榜上有名,再次刷新了去年43家的历史上榜纪录;其中中国石化、国家电网和中国石油分别位列第7、第8和第10位,齐齐跻身全球前十行列;而在2009年仅中石化跻身前十位,中石油、国家电网分列第13位、15位。
  2. 截至2010年6月,中国网民规模达到4.2亿,突破了4亿关口,较2009年底增加3600万人;互联网普及率攀升至31.8%,较2009年底提高2.9个百分点。
  3. 根据CNNIC 的统计数据显示,2009 年底中国手机网民总数达到2.33 亿,同比增长 98.5%。根据艾瑞咨询对未来市场走势的判断,我们认为2010 年底,中国移动互联网用户规模将达到3.51 亿,较2009 年增长50.4%。预计到2012 年,中国移动互联网用户规模将达到5.62 亿。
  4. 我国网民的互联网应用表现出商务化程度迅速提高、娱乐化倾向继续保持、沟通和信息工具价值加深的特点。2010年上半年,大部分网络应用在网民中更加普及,各类网络应用的用户规模持续扩大。其中,商务类应用表现尤其突出,网上支付、网络购物和网上银行半年用户增长率均在30%左右,远远超过其他类网络应用。社交网站、网络文学和搜索引擎用户增长也较快。  我国网民手机网络应用平稳发展,网民在信息获取和交流沟通类应用上使用率较高。截至2010年6月,手机即时通信使用率位居首位,达到61.5%。手机搜索以48.4%的使用率排名第二。