3. MISSION We aim to provide the best sustainable customer service to our clients by understanding their needs, educating them in responsible savings and borrowing behavior and continually developing our people, products, processes and our financial standing.
5. GOAL The Phil-Reliable Thrift Bank goals is to be the number one on banking institution in the country be first on modern banking technology.
6. Marketing Mix Planned mix of the controllable elements of a product's marketing plan commonly termed as 4P's: product, price, place, and promotion. These elements are adjusted until a right combination is found that serves the needs of the product's customers while generating optimum income. Sometimes the first P (Product) is substituted by 'presentation.' See also marketing and mega marketing.  http://www.businessdictionary.com/definition/marketing-mix.html#ixzz17h5SteXS  Â