Questionnaire Results AnalysisI handed out my questionnaire to 10 males and 10 females and here will analyse the results I received.
Question 1: How often do you buy and read Rap/Hip Hop magazines?I found that the biggest percentage of my participants never bought and/or readRap/Hip Hop magazines, this was 8/20 working out at 40%.The second largest percentage I collected was 30% and this was the answer ‘everyfew months’.This makes me think that maybe my magazine should have a new issue come outevery few months or maybe just semi-annually meaning 2 each year.A disadvantage of this would be that readers would have to wait months to readabout certain events which may be featured.Question 2: Are you satisfied with the number of Rap/Hip Hop magazines currentlyon the shelves?This question gave me clear evidence that a new magazine is needed as 90% of the20 participants answered with ‘no, a new magazine is needed’.
Question 3: How much would you expect to pay for a good music magazine?My participants answered this question with sincerity as none of them opted toanswer with 0-99p. However only a mere 5% said they would expect to pay £3+.50% answered with £2-2.99 and 45% answered with £1-£1.99 therefore I thinkthe most sensible price to price my magazine at would be around the £2 mark.Question 4: Please rate each feature of music magazines on their importance. On a scale of 1-5 (1 being the least important, 5 being the most important)Using the bar charts below the results are as follows:
Female Results 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 ws rs s es rs s ns ws on ts iew re ste tte at io tis ie vie u i sh rd tit rv ct ev po le ar re fa pi pe te gr u ur d to in ic um ne m yo n us so co sig alb m unI worked out the average score of each feature in order to clearly see which isperceived as more important to the selection of people who filled in myquestionnaire.
in te 0.5 1.5 2.5 3.5 4.5 0 1 2 3 4 rv ie 5 ws pi ct u Male Results alb re um s reun v ie sig ws n ed ar ti m sts us ic fa sh i on to u rd at so es ng re wi ew co m s pe tit io ns po ste yo rs ur le tte rs
If we compare these results we can tell that females are more interested in music fashion than males. This iswhat most people would expect too, as in most cases females are more concerned with the way they lookand spend more time and money on looking a certain way.Results show that females are also more likely to pay attention to and enter competitions as opposed tomales, as well as giving the impression that they go to more gigs, as they appear to be slightly moreinterested in Tour Dates than males.However males scored both album reviews and unsigned artists as crucial features whereas females didn’tseem particularly keen on these.Reasons for this may be that males prefer to be ‘ahead of the game’ and try and be the trendsetter of acertain artist.The ‘Your Letters’ and ‘Posters’ features proved to be not so popular whatsoever amongst both genders, andI will not be including them in my magazine. Song reviews is another feature I will not be using as I feel ifsomeone was to read a review they would read a review of an album in contemplation of purchasing it ornot as opposed to a single of which they can simply listen to.On average overall the rankings are as follows:InterviewsPicturesMusic FashionAlbum ReviewsTour DatesUnsigned ArtistsCompetitionsSong ReviewsPostersYour Letters
Question 5 & 6These questions simply gave me the information of how old theparticipant was and whether they were male or female.Question 7: What kind of picture would you much rather see on the front cover of a magazine?The answers for this were either a ‘close up’ or a ‘long shot’ andthere was an 85% domination of a ‘close up’ preference. Question 8: In the photo, would you rather see them…I gave this question four possible answers and these options wereout of; posing with no smile, posing with a smile, having fun and inaction (e.g. playing an instrument). The most popular options were‘posing with a smile’ and close behind ‘having fun’ therefore I planfor my front cover image to be a close of an artist who is having funwhilst smiling.
Question 9: Would you prefer a magazine to pose primary colours or avariation of shades?With this final question of my questionnaire I wanted to find out whetherprimary colours such as red blue and green were preferred over less usualshades.15 out of 20 equalling at 75% voted for a variation of different shades ofcolours therefore my magazine house colour will not be a primary colour.Overall I think that my questionnaire was extremely successful and I foundout some very important things of which I can keep in mind when planning,designing and eventually making my magazine.