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Benefits of Trademark
registration in New Zealand
In New Zealand, the prevailing trademark legislation is the
Trade Marks Act 2002. The principles of “common law”
apply. Trademark protection is achieved by registration. It
can also be obtained by adequate public recognition.
Enforcing a non-registered trademark is expensive and can
be hard, formal registration is encouraged.
1. A trademark application has to
be registered and filed before the
New Zealand Government Agency.
2. A legal address for service
located in New Zealand must be
advised to the New Zealand
Government Agency at the time of
applying.
3. Foreign applicants do not need a
domestic registration.
4. The application process involves
a formal review, an examination of
distinctiveness and a search for
earlier trademarks.
5. It takes approximately 2-4 weeks
before an office action is issued by
the New Zealand Government
Agency for trademarks, however, a
minimum of 6 months applies from
filing to full registration.
6. The action period is 3 months
after publication in the Official
Journal of Trade Marks.
7. Trademark registration in New
Zealand is valid for 10 years and
starts with the registration date.
The registration is renewable for
periods of 10 years.

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Trademark registration in New Zealand | Trademark | Trademarkcart

  • 2. In New Zealand, the prevailing trademark legislation is the Trade Marks Act 2002. The principles of “common law” apply. Trademark protection is achieved by registration. It can also be obtained by adequate public recognition. Enforcing a non-registered trademark is expensive and can be hard, formal registration is encouraged.
  • 3. 1. A trademark application has to be registered and filed before the New Zealand Government Agency.
  • 4. 2. A legal address for service located in New Zealand must be advised to the New Zealand Government Agency at the time of applying.
  • 5. 3. Foreign applicants do not need a domestic registration.
  • 6. 4. The application process involves a formal review, an examination of distinctiveness and a search for earlier trademarks.
  • 7. 5. It takes approximately 2-4 weeks before an office action is issued by the New Zealand Government Agency for trademarks, however, a minimum of 6 months applies from filing to full registration.
  • 8. 6. The action period is 3 months after publication in the Official Journal of Trade Marks.
  • 9. 7. Trademark registration in New Zealand is valid for 10 years and starts with the registration date. The registration is renewable for periods of 10 years.