1. Reach gamers who own more than 2M consoles...
and played more than 3M games in the past 30 days
Instructables.com is an innovative, award-winning how-to site that reaches young, tech-savvy
enthusiasts with an extremely high a nity for gaming. Our audience spends heavily on games
and gaming systems, values creativity, and is passionate about design and personalization.
They bring gaming into all aspects of their lives: they make Tetris ice cubes and bookshelves, Bioshock
belt buckles, Mario Christmas stockings, Halo Master Chief body armor, Space Invader cookies and baby
hats, Portal cakes and companion cubes, and Halloween costumes for any game you can imagine. They
trade advice on games, systems, and devices, and build multi-screen arrays surround-sound systems for
totally immersive gameplay.
Apple, Asus, Best Buy, Symantec, and Ford Sync have partnered with Instructables to reach out to
this audience, with great success. We can provide channel targeting, custom channel and homepage
roadblocks, incredibly high-engagement contests with viral potential, and large-format IAB
high-impact ad units.
Below is the latest data from Comscore along with their index number.
How much are they spending?
$1k - $2.5k spent on personal electronics past 6 mos - 198
$50 or more per month spent on games – 312
Number of consoles owned by Internet index of types of games
Instructables readers (in thousands) Instructables readers play
600 800
500 700
600
400 500
300 400
200 300
200
100
100
0 0
PS PS2 PS3 Xbox 360 Wii DS Gamecube Music Flight Racing War Sports Extreme Shooter
Sports