NB began in 1809 as a banking company in Belfast known as the Northern Banking Partnership. It is now part of Danske Bank with over 1800 employees across 83 branches and finance centers. The mission is to be the best local financial partner. Online banking allows customers to conduct financial transactions securely on a bank's website and provides opportunities for cost savings, alliances, and convenience through services available 24/7 such as paying bills, tracking balances, and trading shares. Porter's 5 Forces and SWOT analyses were used to evaluate NB's online strategy.

2. Introduction E-business refers to a broader definition of e-commerce, not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, conducting e-learning, and processing electronic transactions. Online banking/Internet banking allows customers to conduct financial transactions on a secure website operated by their retail or virtual bank, credit union or building society.

4. NB is part of the Danish-based Danske Bank Group

5. More than 1800 employees

6. 83 branches

7. 3 finance centres

8. 5 satellite finance centres

9. Mission is to be "the best local financial partner".

11. Potential cost savings

12. Network economic effects

13. Opportunities for close alliances

14. Convenient – available 24/7

17. Porter’s 5 Forces

18. Channel Conflict High Low Telephone High Risk of conflict between different channels Conflict Internet Branch-based banking Others Low

21. keep track of balances

22. get free email or text alerts

23. set up, amend or delete standing orders and cancel direct debits on accounts

24. order foreign currency and travellers~ cheques fee free

25. get account statements sent to a secureeBanking electronic mailbox

26. request an appointment with an adviser

27. trade shares

29. Homepage

30. NB Online

31. Thank you Any questions?