1. Introduction:
Consumer perception theory is any attempt to understand how a consumer's perception of
a product or service influences their behavior. Those who study consumer perception try
to understand why consumers make the decisions they do, and how to influence these
decisions. Usually, consumer perception theory is used by marketers when designing a
campaign for a product or brand. However, some people study consumer perception in
order to understand psychology in a much more general sense.
In general psychological terms, perception is our ability to make some kind of sense of
reality from the external sensory stimuli to which we are exposed. Several factors can
influence our perception, causing it to change in certain ways.
Rationale:
My rationale of the study is to check the consumer perception towards Renault car and to
know what the consumers will perceive about the Renault cars.
Objectives:
1. To identify the various attributes of Renault cars that influences an individual to
choose it.
2. To identify the attractiveness of Renault advertisement.
3. To identify the maintenance handling system adopted by the users.
4. To identify the level of brand loyal customers.
5. To know the relationship between consumer’s income level and perception towards
Renault Cars

2. Proposed Methodology:
Sample size 100
Sample unit Customers of Renault cars
Sample plan Likert scale
Sample tool z- test
Sample method
Sources of data:
Primary data : Questionnaire, Interview
Secondary data : Internet, magazines etc..
Hypothesis:
 Null Hypothesis (Ho): - No significant relationship between income level and perception
towards Renault Cars.
 Alternative Hypothesis (Ha):- Significant relationship between income level and
perception towards Renault Cars.
Data Analysis:
Data will be analyze through questionnaires
Expected Outcomes:
My expected outcome is that the customers can attract towards the Renault cars and also there
should be the relationship between income level of consumers and perception towards the car.

3. Limitation of study:
 The research will be time consuming and expensive.
 The behavior of some respondents could not be co-operative.
 Information collected should be limited.
 The research will be conducted only in the Bilaspur city.
Conclusion:
This synopsis gives the base for conducting the research towards the perception towards
the Renault Cars in Bilaspur city. Also helps to know the effectiveness of promotional
tool used by the Renault cars.
Bibliography:
Kothari C.R. Research Methodology
www.slideshare.net
www.thomasnet.com