Discover e-commerce opportunities in China with L'Atelier.

1. Client Case Study:
Discover e-commerce opportunities in China

2. Client Context
Profile Needs and Objectives
A global leader in the fashion and luxury industry 1. Understand the value chain of e-Commerce in China
interested to develop an online business in China
 Front end: consumer behavior & distribution channels
and explore its burgeoning e-commerce market.
 Back end: payment, IT, logistics and customer care
2. Identify market entry scenarios on e-Commerce for their
portfolio of fashion and luxury brands
Solution by L’Atelier:
E-commerce Learning Expedition in China
L’Atelier led a delegation of executives for 5 days around
Shanghai, Beijing and Hangzhou to explore e-commerce:
 Site visits with local e-commerce leaders
 Meetings with other brands
 Workshop with experts of L’Atelier
 Full end-to-end support for in-town transportation,
translation, digital guidebook, and debrief report
© Copyright L’Atelier BNP Paribas. 2012 2

3. Why China?
 With fast growth and a large base of online shoppers, China is an e-commerce goldmine.
China online shopping market is expected to reach Given its fast growth, China will become the world’s
RMB 1.4 trillion (USD 236 billion) by 2013. largest e-commerce market in 2015.
© Copyright L’Atelier BNP Paribas. 2012 3

4. Program design
1
Meet with the best players across the e-commerce value chain
Online storefronts
Digital Brands actively
marketing Legal services involved with
Back end agencies E-Commerce
Call Ware
Logistics IT Payment
center house
2
Leverage our network of more than 50 companies and specialists
3
We design a customized program around your specific industry needs
Online
FMCG Luxury Retail
Travel
© Copyright L’Atelier BNP Paribas. 2012

5. Focus: Exploring the Storefronts
 Discuss with local leaders for B2C, e-retailers, online platforms, and more
 Understand business strategies of the different online platforms.
 Compare diverse cooperation models offered by online retailers.
Discuss with 360buy, a B2C leader in China Meet with Taobao, the biggest online marketplace in China
Visit Vancl, a rising star in e-commerce Meet with Ctrip, China’s travel leader Discuss with M18, a growing fashion retailer
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6. Focus: Understanding the Entire Value Chain
 Understand the behind-the-scenes mechanism powering China’s e-commerce market.
 Look around call centers and warehouses of e-business outsourcers in China.
Visit a customer care center in Shanghai Monitor the IT operations for e-commerce logistics
Explore back-end processes like picking and packing, IT, and delivery at the arvato warehouse
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7. How we answer your need
Mini-site and Arranging Delivering local Debrief on
Logistics
Guidebook meetings with our expertise
coordination Value and Results
extensive network
Preparing the During the After the
expedition expedition expedition
© Copyright L’Atelier BNP Paribas. 2011 7

8. Main Results
Since 2006, we have led more than 100 high-ranking executives from the world’s biggest
companies to discover opportunities in innovation and e-commerce:
 Understand market opportunities through the L’Atelier workshop
 Discuss directly with E-commerce leaders
 Discover startups & the latest industry trends
 Gain additional expertise through meetings with professional agencies.
 Learn best practices from brands locally involved with e-Commerce.
 Assess e-commerce market entry scenarios
© Copyright L’Atelier BNP Paribas. 2011 8

9. Observe | Research Request for more information here:
Innovation and trends reports, expo and
conference reports, innovation services,
industry watch, competitive intelligence.
Understand | Strategy
Training seminars, strategic consulting, case
studies, business model analysis, investment
advice
Connect | Events
Market development, prospects acquisition, Contact
brand exposure, keynote speaker for
conferences Patrice NORDEY
CEO, L’Atelier Shanghai Ltd
Discover | Tech Tours
Organization of executive trips for one or
several companies throughout Asia: Tokyo, Email: patrice.nordey@mail.atelier.net
Osaka, Seoul, Shanghai, Hong-Kong, Beijing
Tel: +86 6281 0333
www.atelier.net
© Copyright L’Atelier BNP Paribas. 2012 9

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