Case Study - Learning Expedition in China


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Discover e-commerce opportunities in China with L'Atelier.

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Case Study - Learning Expedition in China

  1. 1. Client Case Study:Discover e-commerce opportunities in China
  2. 2. Client ContextProfile Needs and ObjectivesA global leader in the fashion and luxury industry 1. Understand the value chain of e-Commerce in Chinainterested to develop an online business in China  Front end: consumer behavior & distribution channelsand explore its burgeoning e-commerce market.  Back end: payment, IT, logistics and customer care 2. Identify market entry scenarios on e-Commerce for their portfolio of fashion and luxury brandsSolution by L’Atelier: E-commerce Learning Expedition in ChinaL’Atelier led a delegation of executives for 5 days aroundShanghai, Beijing and Hangzhou to explore e-commerce:  Site visits with local e-commerce leaders  Meetings with other brands  Workshop with experts of L’Atelier  Full end-to-end support for in-town transportation, translation, digital guidebook, and debrief report© Copyright L’Atelier BNP Paribas. 2012 2
  3. 3. Why China?  With fast growth and a large base of online shoppers, China is an e-commerce goldmine. China online shopping market is expected to reach Given its fast growth, China will become the world’s RMB 1.4 trillion (USD 236 billion) by 2013. largest e-commerce market in 2015.© Copyright L’Atelier BNP Paribas. 2012 3
  4. 4. Program design 1 Meet with the best players across the e-commerce value chain Online storefronts Digital Brands actively marketing Legal services involved with Back end agencies E-Commerce Call Ware Logistics IT Payment center house 2 Leverage our network of more than 50 companies and specialists 3 We design a customized program around your specific industry needs Online FMCG Luxury Retail Travel© Copyright L’Atelier BNP Paribas. 2012
  5. 5. Focus: Exploring the Storefronts Discuss with local leaders for B2C, e-retailers, online platforms, and more Understand business strategies of the different online platforms. Compare diverse cooperation models offered by online retailers. Discuss with 360buy, a B2C leader in China Meet with Taobao, the biggest online marketplace in China Visit Vancl, a rising star in e-commerce Meet with Ctrip, China’s travel leader Discuss with M18, a growing fashion retailer© Copyright L’Atelier BNP Paribas. 2012 5
  6. 6. Focus: Understanding the Entire Value Chain Understand the behind-the-scenes mechanism powering China’s e-commerce market. Look around call centers and warehouses of e-business outsourcers in China. Visit a customer care center in Shanghai Monitor the IT operations for e-commerce logistics Explore back-end processes like picking and packing, IT, and delivery at the arvato warehouse© Copyright L’Atelier BNP Paribas. 2012 6
  7. 7. How we answer your need Mini-site and Arranging Delivering local Debrief on Logistics Guidebook meetings with our expertise coordination Value and Results extensive network Preparing the During the After the expedition expedition expedition© Copyright L’Atelier BNP Paribas. 2011 7
  8. 8. Main ResultsSince 2006, we have led more than 100 high-ranking executives from the world’s biggestcompanies to discover opportunities in innovation and e-commerce: Understand market opportunities through the L’Atelier workshop Discuss directly with E-commerce leaders Discover startups & the latest industry trends Gain additional expertise through meetings with professional agencies. Learn best practices from brands locally involved with e-Commerce. Assess e-commerce market entry scenarios© Copyright L’Atelier BNP Paribas. 2011 8
  9. 9. Observe | Research Request for more information here: Innovation and trends reports, expo and conference reports, innovation services, industry watch, competitive intelligence. Understand | Strategy Training seminars, strategic consulting, case studies, business model analysis, investment advice Connect | Events Market development, prospects acquisition, Contact brand exposure, keynote speaker for conferences Patrice NORDEY CEO, L’Atelier Shanghai Ltd Discover | Tech Tours Organization of executive trips for one or several companies throughout Asia: Tokyo, Email: Osaka, Seoul, Shanghai, Hong-Kong, Beijing Tel: +86 6281 0333© Copyright L’Atelier BNP Paribas. 2012 9
  10. 10. Become a member