1. Observation Lab – store 1

Warm store, very inviting with few customers

An expensive decorative store, really an art gallery, with
many smaller items available

2. Observation lab store 2

Very busy, but very cold store

Rushed, noisy atmosphere

Little shopping being done. Not inviting.

3. Observation lab store 3

Busy, upbeat, great vibe

The spontaneous purchases were $26 shirts

Next door to another similar store that had a much calmer
atmosphere, selling the same product

4. Observation lab store 4

Easy lighting, warm store

Many side purchases to make

Multi room, random layout, so you never knew what you
might find in various corners

Very spacious and open