1. ANALYSIS OF RESPONSE OF RESPONDENTS
 Do you know about Life Insurance?
ANSWER PEOPLE
YES 48
NO 2
60
50
40
30
PEOPLE
20
10
0
YES NO
Interpretation:- It is seem that 48 PEOPLE say YES and 2 say NO out of 50
PEOPLE

2.  What is the purpose of Life Insurance?
ANSWER PEOPLE
LIFE RISK COVER 38
TAX BENEFIT 7
SAVING 3
ALL 2
40
35
30
25
20
PEOPLE
15
10
5
0
LIFE RISK COVER TAX BENEFIT SAVING ALL
Interpretation:- It is seem that 38 PEOPLE say LIFE RISK COVER is the main
purpose of Life Insurance out of 50 PEOPLE.

3.  Which company do you prefer most?
ANSWER PEOPLE
ICICI 42
LIC 5
HDFC 3
45
40
35
30
25
20
15
10
5
0
ICICI LIC HDFC
Interpretation:- It is seem that 42 PEOPLE say ICICI plan they prefer most out
of 50 PEOPLE Response.
 You like that company because of?

4. ANSWER PEOPLE
SERVICES 25
POLICY FEATURES 25
30
25
20
15
10
5
0
SERVICES POLICY FEATURES
Interpretation:- It is seem that 25 PEOPLE say due to ICICI SERVICES they
prefer most ICICI and other 25 say Due to POLICY FEATURES they prefer most
ICICI out of 50 PEOPLE.
 Have you Purchased any policy of ICICI prudential?

5. ANSWER PEOPLE
YES 47
NO 3
50
45
40
35
30
25
PEOPLE
20
15
10
5
0
YES NO
Interpretation:- It is seem that 47 PEOPLE say YES (means they have
purchased ICICI policy) and 3 PEOPLE say NO out of 50 PEOPLE.
 Which plan mostly preferred by People Age above 60 yrs.?
ANSWER PEOPLE

6. HEALTH PLAN 48
WEALTH PLAN 2
60
50
40
30
PEOPLE
20
10
0
HEALTH PLAN WEALTH PLAN
Interpretation:- It is seem that 48 PEOPLE says above 60 years people prefer
mostly HEALTH PLAN and 2 people says WEALTH PLAN out of 50 PEOPLE.
 Are you satisfied with the service of ICICI ?
ANSWER PEOPLE

7. YES 46
NO 4
50
45
40
35
30
25
PEOPLE
20
15
10
5
0
YES NO
Interpretation:- It is seem that 46 PEOPLE says YES they are satisfied with
ICICI service out of 50 PEOPLE.

8.  According to the 50 collected responses, the personal life risk cover as an
investment and reduction of tax burden are given as 1st, 2nd and 3rd ranks by
the policyholders towards the acquisition of policies.
 Among the factors that are responsible for acquisition of policy, the cover
for income short fall during old age, cover for for health needs and cover for
the risk of lender are ranked as 6th , 7th, and 8th by the policy holders with
least priorities.
 This study reveals that no significant differences among the various age
groups of policy holders towards the acquisition of the policies viz personal
life risk cover, cover the risk of lender, incomes short fall durng the ageing
and reduction of tax burden due to 30 policy holders are falling between two
different age groups viz 21yrs- 40 yrs and 41 yrs-60yrs.
 The personal life risk cover is a factor with in significant differences among
the age, qualification and occupation of the policy holders towards acquiring
life insurance policies.
 The life risk covers for the family members is insignificantly different
among the policy holders irrespective of groups viz sex, qualification and
occupation due to 42 male policy holders, 45 policy holders from both PG
& UG.

9.  The cover through health needs I different from one group to another under
the classification of age and sex towards the acquisition of policies. The
policyholders under the age groups of 41 yrs-60 yrs and above 60 yrs
warrant health cover rather than the other age groups.

10.  To overcome the competitive pressure from the private entrants, ICICI
should introduce effective products through structured segmentation, to grab
the interest of existing policy holders.
 ICICI should promote more life insurance products for lower income
brackets in which the prospects are aspiring for life risk coverage, which
could be carried out through 810 NGOs.
 ICICI should launch more close ended schemes rather than open ended
schemes.
 ICICI along with the public sector banks should create awareness among
people on risk coverage of the lenders.