1. Design Strategies for
Technical Writing
By Kyle Lady
Lady 1

2. Simplicity
Use
sufficient
white space
Short
sentences
are helpful
Include
only
relevant
information
Avoid
excessive
visuals
Lady 2
White Space
Dolphins are actually
mammals

3. Contrast
Make items stand out
from one another
Use headings
These words are white
on a black background,
and contrast well
Lady 3

4. Proximity
Group similar
items / ideas
together
Avoid creating
too many
groups
Ensure groups
are
sufficiently
separated
The reader
should be able
to move
logically from
group to group
Lady 4
Not a logical path

5. Image
Simple
stylistic
choices can
convey
personality
Color has a
significant
effect,
choose
wisely.
Always
consider
the
audience
Don’t focus
too much on
image and
disregard
content
Lady 5
“Warm” colors
“Cool” colors

6. Unity
• This slide is inconsistent with the others
• Information should be presented with a consistent “theme”
Lady 6

7. Unity
Lady 7
This slide
resolves
the theme