Recommended
More Related Content
Viewers also liked
Similar to Research, Product Proposal and Brand Development for Cancer Detecting Cellphones
Similar to Research, Product Proposal and Brand Development for Cancer Detecting Cellphones (20)
Recently uploaded
Recently uploaded (20)
Research, Product Proposal and Brand Development for Cancer Detecting Cellphones
- 1. Research, Product Proposal and Brand Development Keisuke Murata FA102a
- 2. Cellphones that can see through walls and detect cancer http://www.kurzweilai.net/cellphones-that-can-see-through-walls-and-detect-cancer Assignment 01 / Research
- 3. ough is that it miniaturizes the imager, eliminating the need http://www.kurzweilai.net/images/Terahertz-O-Pic-3.jpgn Assignment 01 / Research
- 4. er tumors, diagnosing disease through breath analysis, and https://www.flickr.com/photos/cathyscola/8625955850/in/set-72157627782719581/ Assignment 01 / Research
- 5. pically costs an average of about $4,900 for a PET scan of http://health.costhelper.com/pet-scans.html “This is a very expensive picture to take.” Assignment 01 / Research
- 6. Hospital surveillance cameras with cancer detectors - cost + time efficiency - reduced radiation risks - anticipate possible health issues Assignment 01 / Future Product
- 7. User Persona A [Daniel “Dr. Sexy” Rodriguez, 32 / Compassionate Doctor] Assignment 02 / User Persona Research Frustrations - Lack of time/cost efficient scanning equipment - Emotional stress from late stage cancer patients - Inefficient allocation of hospital resources Goals - Detecting early stages of cancer more effectively resulting in happier patients - Cost efficient scanning equipments allowing efficient hospital allocations - Have safe and noninvasive imaging techniques without radiation exposure
- 8. Assignment 02 / User Persona Research User Persona B [Stephanie Bellin, 39 / Busy Homemaker] Frustrations - Worried of having genetic disposition of cancer - Doesn't have financial resources to pay for diagnostic scans - Fears radiation exposure from scanning technology Goals - Check for early stages of cancer - Pay less for diagnostic scans - Wishes for a noninvasive imaging technique without radiation
- 9. Assignment 02 / User Persona Diagram
- 10. Assignment 02 / Creative Persona Portrait
- 11. Assignment 03 / Branding Source for Brand Character Words P!NK
- 12. Assignment 03 / Branding Brand Character Diagram
- 13. Assignment 03 / Branding Naming Process 3 Key Factors: quick, searches, safe Selected words form the original post: “Fast, Quick, Look, Smart, Bliss” FaSCAN (tweaking fast) quicklook (combining quick and look) smartCAM (tweaking smart) quikbliss (tweaking and combining quick and bliss)
- 14. Assignment 03 / Branding Final Product / Service Name alliteration - fun to say, memorable descriptive - its fast, and it scans evocative - invokes certain imagery “its FaSCAN, not FaSCANNOT” Selected Name: FaSCAN
Editor's Notes
- Create an additional header style (h3). Likely this will be the same size as your body text, but differentiated by using either heavier font weight or underline. Create two lists consisting of 3 bullet points each. Use the h3 style to label these two lists: — Frustrations — Goals Depending on available space, these two lists may be displayed stacked, or side-byside (2 text columns). Size your body text appropriately. Remember that adjacent text containers need ample padding (spacing) between them
- copy of Slide 7
- Place your first poster design centered in the available space, sized as large as it can be while still having ample margins around the edges.
- Place your second poster design centered in the available space, sized as large as it can be while still having ample margins around the edges.
- P!nk : Source of inspiration for my Brand Product Name. Her songs invoke a sense of action, she's a role model, being strong and positive. She's a loving mother, busy and perfect as a User Persona B.
- Brand Character Diagram chosen from several of her songs: *personal notes * Persona: if brand was a person, how would i describe him/her Tone: suggesting underlying manner Language: in terms of marketing Purpose: relating to the product
- Names that I came up with and the process: FaSCAN quicklook smartCAM quikbliss Naming Process: 3 key factors: quick,
- list the justifications of why i chose them alliteration: because its fun to say, and you can say it quick descriptive: shows what the product is in minimally. its Fast and it scans. and its confident. faSCAN, not FasCANNOT. evocative: invokes a vivid imagery of the personification captures the essence of its purpose and tone.