4. Mission Statement:
• A place for people to relax and feel comfortable
• Somewhere where people can converse in a peaceful
environment.
• This is why our slogan is “Connecting Coffee Lovers”
5. Target Audience
• People looking for a place of peace and tranquility
• Mostly College students looking for a place to study or do
homework while having a cup of coffee
6. Main focus:
• Providing an atmosphere for people to do these things
• Making the people feel like they are in a happy and calm
environment
• Expenses
• Total for the start-up $355,500