This document discusses the analysis of organized retailing in India using PESTEL, Porter's Five Forces model, and SWOT analysis frameworks. It analyzes the political, economic, social, technological, legal, and environmental factors. It examines the threat of new entrants, threat of substitutes, power of suppliers and buyers, and rivalry among existing firms. The SWOT analysis identifies the strengths of organized retailing like variety and offers under one roof, weaknesses like being restricted to value offerings, opportunities like increasing mall culture and rural penetration, and threats like changing policies and competitors.

1. GROUP NO 2
1. Anjana Yadav
2. Ankita Nayudu
3. Anshita Kothari
4. Anup Kumar
5. Arnab Paul
6. Ashwini Dwivedi
7. Atma Ram
8. Bhuvnesh Balki

2. ORGANIZED RETAILING

3. PESTEL
POLITIC-
AL ECONOMIC
SOCIAL
TECHNOL-
OGY
LEGAL
ENVIRON-
MENT

4. PPOLITICAL
EECONOMIC
SSOCIAL
TTECHNOL
OGY
EENVIRON
MENT
LLEGAL
Stability of
government
FDI in multi-
brand stores
(51%)
Growing retail
industry
(7.45%)
Increase in
income.
young
populatio
n
Changing
lifestyle
Better
technology
Advancemen
t in techno-
logy.
Weather
Store
location.
Problem of
taking over
properties.
Industry
regulations.
PESTEL ANALYSIS

5. PORTER’S FIVE FORCES
MODEL
THREAT OF
NEW
ENTRANTS
THREAT OF
SUBSTITUES
POWER OF
SUPPLIERS
POWER OF
BUYERS
RIVALRY
AMONG
EXISTING
FIRMS

6. PORTER’S ANALYSIS
THREAT OF
NEW
ENTRANTS
THREAT OF
SUBSTITUES
POWER OF
SUPPLIERS
POWER OF
BUYERS
RIVALRY
AMONG
EXISTING
FIRMS
Profitable
market.
Entry
barriers.
unorganized
retailers
Chances of
shifting is
high.
Switching cost.
More no of
supplier.
Bargaining
power.
choice of
retailors.
Cut throat
competition
Capability of
competitor is
high.

7. SWOT
STRENGTH
WEAKNESS
OPPORTUNITY THREATS

8. SWOT ANALYSIS
S
STRENGTH
W
WEAKNESS
O
OPPORTUNIT
Y
T
THREATS
Wide variety
under one roof
Attractive
offers available
Quality, choice
and
convenience.
Overcrowded
during offers.
Restricted to
Indian market
only.
Limited only
to value
offering .
Increasing
mall culture in
India
Entering into
high premium
segment
rural
penetration.
Changing
Government
policies
Unorganized
retailer.
Competitors

9. THANK-YOU