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HYPOTHYROIDISM DURING
DISCONTINUATION OF THYROID HORMONE

 BEFORE CONDUCTING RADIOIODINE
 THERAPY OR SCANS IN PATIENTS OF
         THYROID CANCER
                                 BY:
                                 PARTHI SINGHA
                                 MBA (Pharmaceuticals Mgmt.)
            Powerpoint Templates
                                 NMIMS, Mumbai Page 1
BACKGROUND OF THE
STUDY
•Patients discontinue thyroid hormone medicine
for 4-6 weeks before radioiodine therapy or whole
body scan


•Patients experience short-term hypothyroidism


•The quality of life of the patient gets affected
during this time


          Powerpoint Templates
                                            Page 2
STUDY PURPOSE
•To investigate the effect of discontinuation of
thyroid hormone for thyroid cancer treatment and
follow up test on the patient’s quality of life


•To analyze whether there exists a perception
gap between the doctors and the patients on the
extent of symptoms experienced by the patients




         Powerpoint Templates
                                        Page 3
PRIMARY POINT OF
   RESEARCH
There exists a perception gap between the
doctors and the patients on the severity
of symptoms during the time of hypothyroidism.




           Powerpoint Templates
                                     Page 4
STUDY DESIGN
USE OF TWO TYPES OF
QUESTIONNAIRES:

• For doctors who treat thyroid cancer
  Specialties covered:
  Surgical Oncologists, Endocrinologists and
  Nuclear Medicine

• For patients who discontinued thyroid hormone
  for Thyroid cancer treatment and follow up test

         Powerpoint Templates
                                        Page 5
METHOD OF ANALYSIS

• Frequency Analysis
• Comparative Analysis

• Duration of study: For one month
  June, 2011




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                                 Page 6
MULTICENTRE SURVEY
 ON HYPOTHYROIDISM
• CITIES COVERED:
  Delhi, Bangalore, Hyderabad, Mumbai

• Number of Hospitals interviewed: 33

• Number of Doctors interviewed: 73

• Number of Patients interviewed: 55

        Powerpoint Templates
                                 Page 7
OUTLINE OF COVERAGE




   Powerpoint Templates
                          Page 8
SPECIALTY WISE BREAK
UP




    Powerpoint Templates
                           Page 9
CITY WISE BREAK UP OF
            DOCTORS
            Nuclear Endocrinologist Surgical
            Medicine                Oncologist
Delhi         20        8
Bangalore     10               3          8
Hyderabad      9               4          2
Mumbai        11



                   Powerpoint Templates
                                          Page 10
CITY WISE BREAK UP OF
            PATIENTS
       CITY            NUMBER OF PATIENTS
Delhi                     13
Bangalore                 11
Hyderabad                 11
Mumbai                    20




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                                      Page 11
COVERAGE IN DELHI
Institutions covered for interview of doctors:




         Powerpoint Templates
                                     Page 12
COVERAGE IN DELHI
Institutions covered for interview of Doctors




         Powerpoint Templates
                                    Page 13
COVERAGE IN DELHI
Institutions covered for interview of patients:




         Powerpoint Templates
                                     Page 14
COVERAGE IN
       BANGALORE
Institutions covered for interview of Doctors




        Powerpoint Templates
                                    Page 15
COVERAGE IN

           BANGALORE
Institutions covered for interview of patients




         Powerpoint Templates
                                     Page 16
COVERAGE IN
        HYDERABAD
Institutions covered for interview of Doctors




         Powerpoint Templates
                                     Page 17
COVERAGE IN
        HYDERABAD
Institutions covered for interview of patients




         Powerpoint Templates
                                     Page 18
COVERAGE IN MUMBAI
Institutions covered for interview of Doctors




         Powerpoint Templates
                                     Page 19
COVERAGE IN MUMBAI
Institutions covered for interview of patients




          Powerpoint Templates
                                      Page 20
ANALYSIS OF DOCTOR
  QUESTIONNAIRE
Q) For how long do you discontinue thyroid hormone
 for conducting radioiodine therapy or scan?




           Powerpoint Templates
                                         Page 21
ANALYSIS OF DOCTOR
QUESTIONNAIRE
Q) Do patients complain of symptoms?




         Powerpoint Templates
                                       Page 22
ANALYSIS OF DOCTOR
QUESTIONNAIRE
Q) What experience do you think hypothyroidism
  would be in a patient’s life?




                 60%




         Powerpoint Templates
                                       Page 23
ANALYSIS OF DOCTOR
QUESTIONNAIRE
Q) Please choose all the symptoms which the
  patients complain about?

Top 5 symptoms chosen by the Doctors:
Fatigue/Lethargy
Body swelling
Weight gain
Joint pain
Constipation


         Powerpoint Templates
                                        Page 24
ANALYSIS OF DOCTOR
QUESTIONNAIRE
• FATIGUE/LETHARGY




      Powerpoint Templates
                             Page 25
ANALYSIS OF DOCTOR
QUESTIONNAIRE
• BODY SWELLING




      Powerpoint Templates
                             Page 26
ANALYSIS OF DOCTOR
 QUESTIONNAIRE
• WEIGHT GAIN




      Powerpoint Templates
                             Page 27
ANALYSIS OF DOCTOR
QUESTIONNAIRE
• JOINT PAIN




       Powerpoint Templates
                              Page 28
ANALYSIS OF DOCTOR
 QUESTIONNAIRE
• CONSTIPATION




      Powerpoint Templates
                             Page 29
ANALYSIS OF DOCTOR
  QUESTIONNAIRE
Other symptoms which the patients complain
about:
Hairfall/Hairloss
Skin dryness
Breathlessness
Increased sleepiness
Irregular menses
Pimples
Cold intolerance
Back ache
           Powerpoint Templates
                                  Page 30
INSIGHTS FROM DOCTORS

Ability to handle
                                        Tell patients that some
hypothyroidism depends
                                        problems will happen
on the psychology of the
                                        because of discontinuation
patient and is
                                        and they should not panic.
individualistic.




                                        Most of the patients prefer
 Recombinant TSH is                     to be a hypothyroid for a
 available in the market                month even if they can
 but it is very expensive.              afford it.

                     Powerpoint Templates
                                                          Page 31
INSIGHTS FROM DOCTORS

 I use T3 replacement in              Take into account cost factor
 my patients which is                 and economic condition of
 cheaper than Thyrogen.               the patient before
                                      recommending Thyrogen.




Thyrogen can be                             Recommend Thyrogen
recommended to most patients                to selected patients with
if the cost is manageable.                  co morbid conditions.


                     Powerpoint Templates
                                                             Page 32
PATIENT DEMOGRAPHICS
A Total of 55 Patients                   Total            Female              Male
                                                    (42 patients,74%)   (13 patients,24%)
Job                      Housewife        34(61%)          34(81%)
                         Employed         11(20%)           5(12%)          5(42%)
                         Self-employed     5(10%)                           5(42%)
                         Student           1(2%)           1(2%)
                         Retired           4(7%)           2(5%)            2(16%)
Age                      20s              9(16%)           5(11%)           5(41%)

                         30s              10(18%)          9(21%)           1(9%)

                         40s              12(21%)          9(21%)           2(16%)

                         50s              10(19%)           7(16%)          2(16%)
                         60s              11(21%)          10(25%)          1(9%)
                         70s               3(5%)            2(6%)           1(9%)

                                    Powerpoint Templates
                                                                          Page 33
PATIENT DEMOGRAPHICS
A Total of 55 Patients                 Total           Female               Male
                                                  (42 patients,74%)   (13 patients, 26%)
No. of radioiodine         Once         22(40%)       16(38%)              6(47%)
Therapies/test             Twice        17(30%)        11(26%)             5(38%)

                            Thrice       5(10%)        4(10%)              2(15%)
                            >=Four      11(20%)       11(26%)
                            >
Discontinuation          <=4 weeks      4(7%)          3(7%)
period of thyroid        =4 weeks       47(86%)       35(83%)             11(85%)
Hormone                  >=4 weeks       4(7%)         4(10%)              2(15%)




                                   Powerpoint Templates
                                                                            Page 34
ANALYSIS OF PATIENT
 QUESTIONNAIRE
Q) Please choose all the symptoms you experience
  during discontinuation of thyroid hormone

 Top 5 symptoms chosen by patients:
 Fatigue/Lethargy
 Weight gain
 Body swelling
 Joint/Muscle pain
 Depression


          Powerpoint Templates
                                       Page 35
ANALYSIS OF PATIENT
QUESTIONNAIRE
WEIGHT GAIN




      Powerpoint Templates
                             Page 36
ANALYSIS OF PATIENT
QUESTIONNAIRE
FATIGUE/LETHARGY




      Powerpoint Templates
                             Page 37
ANALYSIS OF PATIENT
QUESTIONNAIRE
DEPRESSION




     Powerpoint Templates
                            Page 38
ANALYSIS OF PATIENT
QUESTIONNAIRE
BODY SWELLING




     Powerpoint Templates
                            Page 39
ANALYSIS OF PATIENT
QUESTIONNAIRE
JOINT/MUSCLE PAIN




      Powerpoint Templates
                             Page 40
ANALYSIS OF PATIENT
  QUESTIONNAIRE
Other symptoms experienced by patients:
Breathlessness
Back ache
Increased sleepiness
Cold intolerance
Change in sleeping pattern
Hairfall/Hairloss
Hoarseness of voice
Vertigo
Irregular menses
          Powerpoint Templates
                                 Page 41
ANALYSIS OF PATIENT
 QUESTIONNAIRE
Did you tell your doctor about the symptoms?




         Powerpoint Templates
                                   Page 42
ANALYSIS OF PATIENT
    QUESTIONNAIRE
Areas of daily life in which you faced difficulties




             Powerpoint Templates
                                          Page 43
EXPERIENCE WITH
         HYPOTHYROIDISM

Having negative feelings                     Faced emotional
all the time. I was                          disturbances as I live in
loosing interest in life.                    a joint family.




  Getting irritated and                  Completely lost my
  taking frustration out                 appetite and not able
  on my children.                        to have my meals.

                      Powerpoint Templates
                                                               Page 44
EXPERIENCE WITH
         HYPOTHYROIDISM

My body feels bloated
up and I feel a lot of                 Experience a lot of anxiety
heaviness all the time.                and feel uncertain




 Had to live in a different
 city for a long time and                   My voice has changed.
 was detached from my
 family.
                     Powerpoint Templates
                                                           Page 45
INSIGHTS FROM A
          THYROGEN USER

Because of Thyrogen,                     Thyrogen will help me
my scan can be conducted                 know in a shorter time
faster. I wont have to wait              if my cancer has
for 1 month.                             spread.




                   I don’t have to wait.
                   I can start my treatment
                   soon as cancerous cells
                   spread very fast.


                      Powerpoint Templates
                                                          Page 46
KEY PERCEPTION GAP
FINDINGS
EXPLAINATION OF SYMPTOMS




      Powerpoint Templates
                             Page 47
KEY PERCEPTION GAP
FINDINGS
MANAGEMENT OF SYMPTOMS




     Powerpoint Templates
                            Page 48
KEY PERCEPTION GAP
FINDINGS
DEPRESSION




      Powerpoint Templates
                             Page 49
KEY PERCEPTION GAP
 FINDINGS
EMOTIONAL DIFFICULTIES




      Powerpoint Templates
                             Page 50
KEY PERCEPTION GAP
FINDINGS
NEGATIVE IMPACT ON DAILY LIFE




      Powerpoint Templates
                             Page 51
KEY PERCEPTION GAP
FINDINGS
PHYSICAL DIFFICULTIES




      Powerpoint Templates
                             Page 52
KEY PERCEPTION GAP
 FINDINGS
Perception Gap existing in following areas:
• Explanation and management of the symptoms

• Impact of hypothyroidism on the emotional life of
  the patient




           Powerpoint Templates
                                          Page 53
BUILDING THE
CORPORATE IDENTITY
OF GENZYME AND THE
  BRAND IMAGE OF
    THYROGEN
     Powerpoint Templates
                            Page 54
RECOMMENDATIONS
FOR DOCTORS
Hospital wise strategy

Specifying clinical conditions and co morbid
conditions

Justify cost vs. benefit analysis




            Powerpoint Templates
                                           Page 55
RECOMMENDATIONS
FOR PATIENTS
Patient information booklets for effective
management and follow up treatment

Gap in information on reimbursement by
Insurance companies




         Powerpoint Templates
                                             Page 56

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Thyrogen final market research by parthi ppt

  • 1. HYPOTHYROIDISM DURING DISCONTINUATION OF THYROID HORMONE BEFORE CONDUCTING RADIOIODINE THERAPY OR SCANS IN PATIENTS OF THYROID CANCER BY: PARTHI SINGHA MBA (Pharmaceuticals Mgmt.) Powerpoint Templates NMIMS, Mumbai Page 1
  • 2. BACKGROUND OF THE STUDY •Patients discontinue thyroid hormone medicine for 4-6 weeks before radioiodine therapy or whole body scan •Patients experience short-term hypothyroidism •The quality of life of the patient gets affected during this time Powerpoint Templates Page 2
  • 3. STUDY PURPOSE •To investigate the effect of discontinuation of thyroid hormone for thyroid cancer treatment and follow up test on the patient’s quality of life •To analyze whether there exists a perception gap between the doctors and the patients on the extent of symptoms experienced by the patients Powerpoint Templates Page 3
  • 4. PRIMARY POINT OF RESEARCH There exists a perception gap between the doctors and the patients on the severity of symptoms during the time of hypothyroidism. Powerpoint Templates Page 4
  • 5. STUDY DESIGN USE OF TWO TYPES OF QUESTIONNAIRES: • For doctors who treat thyroid cancer Specialties covered: Surgical Oncologists, Endocrinologists and Nuclear Medicine • For patients who discontinued thyroid hormone for Thyroid cancer treatment and follow up test Powerpoint Templates Page 5
  • 6. METHOD OF ANALYSIS • Frequency Analysis • Comparative Analysis • Duration of study: For one month June, 2011 Powerpoint Templates Page 6
  • 7. MULTICENTRE SURVEY ON HYPOTHYROIDISM • CITIES COVERED: Delhi, Bangalore, Hyderabad, Mumbai • Number of Hospitals interviewed: 33 • Number of Doctors interviewed: 73 • Number of Patients interviewed: 55 Powerpoint Templates Page 7
  • 8. OUTLINE OF COVERAGE Powerpoint Templates Page 8
  • 9. SPECIALTY WISE BREAK UP Powerpoint Templates Page 9
  • 10. CITY WISE BREAK UP OF DOCTORS Nuclear Endocrinologist Surgical Medicine Oncologist Delhi 20 8 Bangalore 10 3 8 Hyderabad 9 4 2 Mumbai 11 Powerpoint Templates Page 10
  • 11. CITY WISE BREAK UP OF PATIENTS CITY NUMBER OF PATIENTS Delhi 13 Bangalore 11 Hyderabad 11 Mumbai 20 Powerpoint Templates Page 11
  • 12. COVERAGE IN DELHI Institutions covered for interview of doctors: Powerpoint Templates Page 12
  • 13. COVERAGE IN DELHI Institutions covered for interview of Doctors Powerpoint Templates Page 13
  • 14. COVERAGE IN DELHI Institutions covered for interview of patients: Powerpoint Templates Page 14
  • 15. COVERAGE IN BANGALORE Institutions covered for interview of Doctors Powerpoint Templates Page 15
  • 16. COVERAGE IN BANGALORE Institutions covered for interview of patients Powerpoint Templates Page 16
  • 17. COVERAGE IN HYDERABAD Institutions covered for interview of Doctors Powerpoint Templates Page 17
  • 18. COVERAGE IN HYDERABAD Institutions covered for interview of patients Powerpoint Templates Page 18
  • 19. COVERAGE IN MUMBAI Institutions covered for interview of Doctors Powerpoint Templates Page 19
  • 20. COVERAGE IN MUMBAI Institutions covered for interview of patients Powerpoint Templates Page 20
  • 21. ANALYSIS OF DOCTOR QUESTIONNAIRE Q) For how long do you discontinue thyroid hormone for conducting radioiodine therapy or scan? Powerpoint Templates Page 21
  • 22. ANALYSIS OF DOCTOR QUESTIONNAIRE Q) Do patients complain of symptoms? Powerpoint Templates Page 22
  • 23. ANALYSIS OF DOCTOR QUESTIONNAIRE Q) What experience do you think hypothyroidism would be in a patient’s life? 60% Powerpoint Templates Page 23
  • 24. ANALYSIS OF DOCTOR QUESTIONNAIRE Q) Please choose all the symptoms which the patients complain about? Top 5 symptoms chosen by the Doctors: Fatigue/Lethargy Body swelling Weight gain Joint pain Constipation Powerpoint Templates Page 24
  • 25. ANALYSIS OF DOCTOR QUESTIONNAIRE • FATIGUE/LETHARGY Powerpoint Templates Page 25
  • 26. ANALYSIS OF DOCTOR QUESTIONNAIRE • BODY SWELLING Powerpoint Templates Page 26
  • 27. ANALYSIS OF DOCTOR QUESTIONNAIRE • WEIGHT GAIN Powerpoint Templates Page 27
  • 28. ANALYSIS OF DOCTOR QUESTIONNAIRE • JOINT PAIN Powerpoint Templates Page 28
  • 29. ANALYSIS OF DOCTOR QUESTIONNAIRE • CONSTIPATION Powerpoint Templates Page 29
  • 30. ANALYSIS OF DOCTOR QUESTIONNAIRE Other symptoms which the patients complain about: Hairfall/Hairloss Skin dryness Breathlessness Increased sleepiness Irregular menses Pimples Cold intolerance Back ache Powerpoint Templates Page 30
  • 31. INSIGHTS FROM DOCTORS Ability to handle Tell patients that some hypothyroidism depends problems will happen on the psychology of the because of discontinuation patient and is and they should not panic. individualistic. Most of the patients prefer Recombinant TSH is to be a hypothyroid for a available in the market month even if they can but it is very expensive. afford it. Powerpoint Templates Page 31
  • 32. INSIGHTS FROM DOCTORS I use T3 replacement in Take into account cost factor my patients which is and economic condition of cheaper than Thyrogen. the patient before recommending Thyrogen. Thyrogen can be Recommend Thyrogen recommended to most patients to selected patients with if the cost is manageable. co morbid conditions. Powerpoint Templates Page 32
  • 33. PATIENT DEMOGRAPHICS A Total of 55 Patients Total Female Male (42 patients,74%) (13 patients,24%) Job Housewife 34(61%) 34(81%) Employed 11(20%) 5(12%) 5(42%) Self-employed 5(10%) 5(42%) Student 1(2%) 1(2%) Retired 4(7%) 2(5%) 2(16%) Age 20s 9(16%) 5(11%) 5(41%) 30s 10(18%) 9(21%) 1(9%) 40s 12(21%) 9(21%) 2(16%) 50s 10(19%) 7(16%) 2(16%) 60s 11(21%) 10(25%) 1(9%) 70s 3(5%) 2(6%) 1(9%) Powerpoint Templates Page 33
  • 34. PATIENT DEMOGRAPHICS A Total of 55 Patients Total Female Male (42 patients,74%) (13 patients, 26%) No. of radioiodine Once 22(40%) 16(38%) 6(47%) Therapies/test Twice 17(30%) 11(26%) 5(38%) Thrice 5(10%) 4(10%) 2(15%) >=Four 11(20%) 11(26%) > Discontinuation <=4 weeks 4(7%) 3(7%) period of thyroid =4 weeks 47(86%) 35(83%) 11(85%) Hormone >=4 weeks 4(7%) 4(10%) 2(15%) Powerpoint Templates Page 34
  • 35. ANALYSIS OF PATIENT QUESTIONNAIRE Q) Please choose all the symptoms you experience during discontinuation of thyroid hormone Top 5 symptoms chosen by patients: Fatigue/Lethargy Weight gain Body swelling Joint/Muscle pain Depression Powerpoint Templates Page 35
  • 36. ANALYSIS OF PATIENT QUESTIONNAIRE WEIGHT GAIN Powerpoint Templates Page 36
  • 38. ANALYSIS OF PATIENT QUESTIONNAIRE DEPRESSION Powerpoint Templates Page 38
  • 39. ANALYSIS OF PATIENT QUESTIONNAIRE BODY SWELLING Powerpoint Templates Page 39
  • 40. ANALYSIS OF PATIENT QUESTIONNAIRE JOINT/MUSCLE PAIN Powerpoint Templates Page 40
  • 41. ANALYSIS OF PATIENT QUESTIONNAIRE Other symptoms experienced by patients: Breathlessness Back ache Increased sleepiness Cold intolerance Change in sleeping pattern Hairfall/Hairloss Hoarseness of voice Vertigo Irregular menses Powerpoint Templates Page 41
  • 42. ANALYSIS OF PATIENT QUESTIONNAIRE Did you tell your doctor about the symptoms? Powerpoint Templates Page 42
  • 43. ANALYSIS OF PATIENT QUESTIONNAIRE Areas of daily life in which you faced difficulties Powerpoint Templates Page 43
  • 44. EXPERIENCE WITH HYPOTHYROIDISM Having negative feelings Faced emotional all the time. I was disturbances as I live in loosing interest in life. a joint family. Getting irritated and Completely lost my taking frustration out appetite and not able on my children. to have my meals. Powerpoint Templates Page 44
  • 45. EXPERIENCE WITH HYPOTHYROIDISM My body feels bloated up and I feel a lot of Experience a lot of anxiety heaviness all the time. and feel uncertain Had to live in a different city for a long time and My voice has changed. was detached from my family. Powerpoint Templates Page 45
  • 46. INSIGHTS FROM A THYROGEN USER Because of Thyrogen, Thyrogen will help me my scan can be conducted know in a shorter time faster. I wont have to wait if my cancer has for 1 month. spread. I don’t have to wait. I can start my treatment soon as cancerous cells spread very fast. Powerpoint Templates Page 46
  • 47. KEY PERCEPTION GAP FINDINGS EXPLAINATION OF SYMPTOMS Powerpoint Templates Page 47
  • 48. KEY PERCEPTION GAP FINDINGS MANAGEMENT OF SYMPTOMS Powerpoint Templates Page 48
  • 49. KEY PERCEPTION GAP FINDINGS DEPRESSION Powerpoint Templates Page 49
  • 50. KEY PERCEPTION GAP FINDINGS EMOTIONAL DIFFICULTIES Powerpoint Templates Page 50
  • 51. KEY PERCEPTION GAP FINDINGS NEGATIVE IMPACT ON DAILY LIFE Powerpoint Templates Page 51
  • 52. KEY PERCEPTION GAP FINDINGS PHYSICAL DIFFICULTIES Powerpoint Templates Page 52
  • 53. KEY PERCEPTION GAP FINDINGS Perception Gap existing in following areas: • Explanation and management of the symptoms • Impact of hypothyroidism on the emotional life of the patient Powerpoint Templates Page 53
  • 54. BUILDING THE CORPORATE IDENTITY OF GENZYME AND THE BRAND IMAGE OF THYROGEN Powerpoint Templates Page 54
  • 55. RECOMMENDATIONS FOR DOCTORS Hospital wise strategy Specifying clinical conditions and co morbid conditions Justify cost vs. benefit analysis Powerpoint Templates Page 55
  • 56. RECOMMENDATIONS FOR PATIENTS Patient information booklets for effective management and follow up treatment Gap in information on reimbursement by Insurance companies Powerpoint Templates Page 56