Mary Jane Luxury Robes Inc, Fort Wayne, Indiana New business sales presentation

2. • Background Information
• Challenge
o Solving the Challenge
o Opportunity
• Key Publics and Messages
• Hope Collection
• Challenges of Bed Jackets
• Solutions for Bed Jackets
• Implementation
• Implementation Challenges
• Conclusion
• References

3. …is the mother of invention.
Mary Jane Luxury Robes, Inc. (MJLRI) began out of frustration and
exasperation with the flimsy medical gowns that patients have to wear during
diagnostics, medical procedures, and even while resting in bed.
Currently, the trend in the medical industry is to re-design gowns to help people
feel less degraded during their time wearing these garments. Serendipity…

4. …get the word out about this new company
• Cold-call sales
! brochure

5. …get the word out about this new company
• Cold-call sales
! brochure
• Digital media
! Website
! Blog
! Social media:
o Facebook
o LinkedIn

6. …get the word out about this new company
• Cold-call sales
! brochure
• Digital media
! Website
! Blog
! Social media
o Facebook
o LinkedIn
• “Purple cow” = give people something to talk about
! Free advertising

7. …get the word out about this new company
• Cold-call sales
! brochure
• Digital media
! Website
! Blog
! Social media
o Facebook
o LinkedIn
• “Purple cow” = give people something to talk about
! Free advertising
• HCAHPS

8. …HCAHPS (pronounced “H-caps”) is a survey instrument, and data
collection methodology for measuring patients’ perceptions of their
hospital experience.”

9. …“Hospitals that do not participate in HCAHPS will be subject to
a 2.0 percentage point reduction in…annual payment... Given that
public hospitals already operate on narrow margins, such cuts could
have a dramatic effect on public hospital viability.”

12. Focusing on patient satisfaction aligns MJLRI with HCAHPS,
which should boost sales very quickly.

13. …designed for MEDICAL PROVIDERS/FACILITIES:
• Functionality – easy to access medical devices

14. …designed for MEDICAL PROVIDERS/FACILITIES:
• Functionality – easy to access medical devices
• Safety – does not flop open or drag

15. …designed for MEDICAL PROVIDERS/FACILITIES:
• Functionality – easy to access medical devices
• Safety – does not flop open or drag
• Comfort – soft fabrics, convenient fasteners

16. …designed for MEDICAL PROVIDERS/FACILITIES:
• Functionality – easy to access medical devices
• Safety – does not flop open or drag
• Comfort – soft fabrics, convenient fasteners
• Durability – stands up to commercial laundering

17. …designed for MEDICAL PROVIDERS/FACILITIES:
• Functionality – easy to access medical devices
• Safety – does not flop open or drag
• Comfort – soft fabrics, convenient fasteners
• Durability – stands up to commercial laundering
• Easy-care – regular wash and dry

18. …designed for MEDICAL PROVIDERS/FACILITIES:
• Functionality – easy to access medical devices
• Safety – does not flop open or drag
• Comfort – soft fabrics, convenient fasteners
• Durability – stands up to commercial laundering
• Easy-care – regular wash and dry
• Competitive pricing – in-line with closest competitor

19. …designed for MEDICAL PROVIDERS/FACILITIES:
• Functionality – easy to access medical devices
• Safety – does not flop open or drag
• Comfort – soft fabrics, convenient fasteners
• Durability – stands up to commercial laundering
• Easy-care – regular wash and dry
• Competitive pricing – in-line with closest competitor
• American made – quality, ease of ordering/shipping, customer service

20. • not available in most facilities
! expense
! durability (lack of)

21. • not available in most facilities
! expense
! durability (lack of)
• current gowns and robes:
! bunch up = cause bed sores
! ties fall off
o trip and fall
o robe opens = loss of dignity

22. • not available in most facilities
! expense
! durability (lack of)
• current gowns and robes:
! bunch up = cause bed sores
! ties fall off
o trip and fall
o robe opens = loss of dignity
• sleeves
! don’t allow access to medical devices
! drag through food
! get contaminated from restroom use

23. • make them affordable

24. • make them affordable
• make them durable
! easy care durable fabrics
! withstand multiple commercial washings
! fasteners do not come off

25. • make them affordable
• make them durable
! easy care durable fabrics
! withstand multiple commercial washings
! fasteners do not come off
• appropriate length to prevent bunching

26. • make them affordable
• make them durable
! easy care durable fabrics
! withstand multiple commercial washings
! fasteners do not come off
• appropriate length to prevent bunching
• convenient fasteners
! easy to put on/remove
! do not flop open or drag

27. • make them affordable
• make them durable
! easy care durable fabrics
! withstand multiple commercial washings
! fasteners do not come off
• appropriate length to prevent bunching
• convenient fasteners
! easy to put on/remove
! do not flop open or drag
• sleeves
! allow access to medical devices
! appropriate length to prevent dragging

28. • Build business in Ft. Wayne Indiana:
! support local economy
• Employ local individuals:
! opportunity to better themselves
• Ethical responsibility upheld:
! giving back to community

29. • Build business in Ft. Wayne Indiana:
! finding space with room for production
• Employ local individuals:
! need to be trained
• Ethical responsibility upheld:
! production expenses could be prohibitive to profit

31. • All Images: Google Images
• HCAHPS:
http://www.cms.gov/Medicare/Quality-Initiatives-Patient-Assessment-
instruments/HospitalQualityInits/HospitalHCAHPS.html
• 2% point reduction:
http://essentialhospitals.org/wp-content/uploads/2013/12/hcahpsbrief.pdf