Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Managing refinaries
1. ttttttttttttttttttttttttt
sssssssssssssssssssssssssssssssssssss
ss sgggsgsssssssssggssssss sgssgggsggssgssssgg
ngsgsg
ts ggstssssssssnggggs sgs
ssssgggssggssy
ssggs sgysgsss ss sgsssgs sgsggssgsssssssgggss)sssss))ggsgssssggsgggsgss)ssss)
ngsgssgggssssgssessssggsgggsgsssssssss
g ssssssssssgssgssgssgsgsssg
ggsssggsssgg s sggssgggstssts ggggs sgs
sgggss
ssss ystggsgsnggggs sgs
tsgs ggsssgggsssgss
gssgsysssssssssss
ggsssggs sgssssss
s sss s ssss
ss s ssssssss ss
s ssss s
sss s s
s s ss
s s s s sssss
ss s sss s
sss sssssssss s
s s s
ssssgsssgs
s sssssss ss s ss
sss sss ss ss sssss
sssssss ss ss s ssss
sss ss s s s
s ssssss sss s
s ss ss ss s s
s s s s ssss
s sssssss ss s
ssssssssss s
s s sss sssss
ss s
ssssssggs
sgssssss
s ssssss
s s s sss ss
ss s ssss
s s sss s s s
sssssss s sss
ss ssss s s s ss
s s ssss s s s s
sss sss ss s
ngstsssggsgggssg ss
s ssssss
ss s s sss s
sss ss ss s ssss
s s sss sss s ss
s ss sss s s sssss
sss ss ss s ssss
s ss ss s
s) ss sssss
) s s ss
) s ssss s ss
ssssssss
ss s sssssss
sssss s s
sss ss
s sssss ss
s s sss s
ss s s ss
s s
ngsgsg
3. ttttttttttttttttttttttttt
t gss ss sssgs)) s)n )
gssgsssssggtss s 0
gggg ge
1t - s sgg
0 s 0
sgsg ge
1t s- t sggs
0 s
sss ge
) s ssgsss s)
s
t1tt
) s s ssgsss s)
s 0
1tts
) ssgs1gsgsstssgss
tgsssss)
0 s 00
s sssss s s s sssss)s ss sss ss ss sss
ss s s s
9. ttttttttttttttttttttttttt
s sss ss ss ssssss ssss sss
yss tgsgs sssssg sssgssssssssgs
gsgsssss
tsgssggs tsgssggs
tss sggsgss
sesggggsss
s ss s s ss s s sssss
sssss s sss
ss s s s s
s s ss s
sss s
s s
dss s sss sss
s) s)) ss d s)
) s s ssss s s ss s
ss ssssss
ssss
s s
) s s ssss ss ss s ss ss
sss sssssss
s s s s s s ss ss ssss s
s sss ss s
) ss s ss s
s ssss S
sss ss s
ss sssssss
s ) sG) s ) ss sss s
s s - s s s
sssss ss) s s
s ssss s
s sss) s sss s
sG)
ssss ss
ssss ss s
ssss ssss ss s
sssssssss s
sss s s s ss s
G s s ssss G s
9
16. ttttttttttttttttttttttttt
s s ss s s- )ssss s
ü ssssss ss ss 2 s s s s s ssssss s s ssss s ssss s
ss sss s ss s ss ss ss S s sss ss ss ss s s ss s ss ss
ss ss s sssss s s s s s sss sss s s ss s ss 2222 s sss ss
020 000 s sss s ss
ü ssss s s ss ss ss s ss s ss s s s s ssss ss ss sssss
sss sss s sss ss s s ss s s s sss s s s s s s
ss ssss s s s ss sss s ssss s s s ss s s s s ssss ss
s ss s ss sssss s s s ss s s s s ss s s
sss
ü ss ssss ss - ss ss s s s s + s s ) s ss sssss s s + sss + s s s ss
s s)
ü ss s sss s s s s s s ss ss ssss s ss
17. ttttttttttttttttttttttttt
)ssss s s ss ssss s
ü sss ss s ss s ssss ssss ss ssss+s2 ss+s00s s) s
s ssssss s ssss ss s s ssss s s s s
ü ss ss sss ss s ss ss ss ss s s s s ss s s s sss ss ss sss s
sssss sss ss s
ü s s ss s s ss ss sss s s s ss ss sss - s s s ssss ss
ü ysssg s sssggsstggsgss
g) t1tts- 0s000
s) sss snges- 0s0
s) sgsgsnges- 0s 0
21. ttttttttttttttttttttttttt
sss s s ss s sss s s s s
s s s ss s sss ssss s s s s s
s s s s s ss s sss
s s s s ss :
ü G s ss sss s s s sss s ss sssss
ü s s ss s s sss ssssss s ss s s s ss sss
s s s s s s s s s ss sssss
ü ss ss s s sss s
ü s ss s ss s s
ü ss ss ss ss s s ss
23. ttttttttttttttttttttttttt
ss s s s ssssss)ssss s s ss
sssss s s s s s s s s s s ss s sss
s s s s s s s s :
ü G sss ss s ssss s
ü sssss s s s ss s s s s s s
ü s s ssss s s
24. ttttttttttttttttttttttttt
sd s s ssG ?
ü s s sss s s s s sss s sssss ss s s
ss ss s ss s s s ssss s s s s s s s
s s s ssssss s s ss ss ss sss
ü ssss s ss s s s sss s ss sss ss
ssss s ssss ss sss ss ssss s
ssss s s s s ss s s ssss sss
ü sss s ss ss s s sss sss s ss
26. ttttttttttttttttttttttttt
sGss sS ss G:ssd s s ssG ?
ü s s ssss s ss s s s s sss ss ss ss ssss ssss sS ) ss 2992 ss
ss s s ss s s s 202 ss ss ss ss 6 ss ss s ss
ü ss ss ss ss ss 2260 s s s ssssssssss sss sss s s ss ss - s
s s ss ss ss s s s s s sss sss ss
ü s ssss 2260-60 s ss ss ss s s ss s ssss s s s s s s s sss 2226
Ms ss ss Gs ss s s s ss s sss s )ss s s ssssssssss s
) s s s ss sss ss
ü s s ssss s ss- s s s s s sss ss ss s ssss 2229-29
ssss s s ss s ss sssssss sss s
27. ttttttttttttttttttttttttt
ss:Ssss ss s Sss s ssG ssG ss sM:
sCCt sg1 tsgt
C
tn)1 gst1 Lgt1 tgt1 s ts
)ts s
s s1
tssgssss
)gs sgs
) 0) 0)
1sggsgs
)) )
0 30 00 0 0000 300 - - 3003
tgss
)nn g
s)
0 ) 0 0)0 0)0 3 0 )0 0 - - 0 )00
gssgssssss
)gsssgs
) 0) 0)
1sggsg - 000 - - 0000 300 0 0 000 00 0
tgss
)nn g
s)
- )0 - - 0 ) 3 0)30 0)0
0
3) 0 03)00
*ssgsssssgs sgsssCgs sgggsgssssgsssgggsg)
sssssss6sgssss ss sg gggsggsgggssgg yssssts ss)nsgCC) s6ggs 0
28. ttttttttttttttttttttttttt
s ssG s s s
ü dss sss s ss s ss s ss s sss ss ssss s ss
s s 2s) sss ss s s ss s sss s ss
s s s s ssss
ü s s s s sssss s s s ss sss ss s ss:
ü rrrrrrrr : 4 rhhh 66 rhhh
ü erer shrhshrss : 6.4 rr 56 rr
ü s ss sss s s ss sss s s ss ss s s
s ssssss ss ssss s ss s ss ss s
29. ttttttttttttttttttttttttt
s ssG s s s
ü s s s ss s s s sss ss s ss s ssss ss
s s s s
ü s s s s s s ss s ss s s s sss ss ss s
200 2200 Ms ds ss s s s s s s sss ss 2000
2200 Ms ds
ü s s s ss- s s s s ssss sss ssssss
sss s s ss ss ssss ss s 220 s 2)
s ss s s s
31. ttttttttttttttttttttttttt
s ssG s s ss G s:s:S sss s Gss s
:S sss Gss s s Ss s s s s ) s G G - )s ss G
ss s Ss s sS s ss s s s s ss: s) :
ü s ss ss sss )ss Ss s ssss ss))s
ü sss ssMss sssss s ss M )
ü dss s ss ssssss ssd s)ss s sssss ss))
:S sss s Gss sss Ss s s s s ss s ss) ss )s ss Gs ss s Sss
s sS s s sss s ss s ssss : s)s:s
ü ss s sss s ssss) s ss ss 2)s
32. ttttttttttttttttttttttttt
s ss ss s s : s s s s sss s ss: s) s s s s s s
s s ssss s s ss s s ss ss ss ss s :
ts) s)s ns s)s ts)
)gt)t gsCss s 1s)
gC )t st)sL) )))Cs
ts)sOss)s
gC )t st)sL) )))Cs
nssOss)s
s ssG s s ss G s:s:S sss s Gss s
33. ttttttttttttttttttttttttt
s ssG s s ss G s:s:S sss s Gss s
ss s- s s s ssss sssssss s s sss s ss ss ss
s ss ss s ss s ss ss ss s s ss ss s ssssss s s s s
ss ss sss s s ss s ss ss ss ss s s
rhrrrrhr.
ss ssss s ssssss s s ss s ss ss s ss ss s s s s sss ss s ss
s s s s s sss s s ss s ss s
s s s ss s ss s s ss s s s s ssss ss s s s
s s
34. ttttttttttttttttttttttttt
s ssG s s ss G s:s:S sss s Gss s
)s s sss s s ss ss s s s s ss s s s ssss:
Ø d s ss s s M s ss sss s s s sss 2 s ss s M ss
ss d s ss
Ø ss s s s s sss ss ss ss ss ss ss ss ss s ss ss ssss s ss
ssssss s s sss 2 s s - s s ss s sss d s ss M ss ssss s s
d s- M ss ssssss s
Ø ss ssss s : ss s ss s ss ss s s ssss s s s s sss )s s s
s ss s s s sss s s s ss s s s s s ss ss ss ss s :
yhrrryrhryyyrhrrry LLr(y(yL(.((6Lerr(-(.7(Ly(.66(LL(.65
hrrry:yerr Leryh syh .y yyy (y(y Lr y y y(y r hrryy y y(y rhrrrrrhy rsh srry yry(y
rrrrrrrry yyerer rhry yLy(yLrh.rhy yyrhryerer rhr.
35. ttttttttttttttttttttttttt
s ssG s s ss G s:s:S sss s Gss s
s ss s s s sss s s s sss 2 s ss s M ss s
s d s:
tsgssgs6
Ø s ss s s s s ssss s s: s
Ø ss ssss s s d s s ss ssss ss ss ss ss s ss d s s s: s
ss s ss s
Ø ss ssss s s s - M ss ssssss ss ss s ss d s
Ø s ss s: s 2% M ss s ss s s d s
36. ttttttttttttttttttttttttt
s ssG s s ss G s:s:S sss s Gss s
ss M ss s sss s ss d s ss s ss ssss s s d s
M ss s M s ss ssssss s ss :
ü ss M s ss ss s ss ) s s ss ssssss s s 220 sss ss s G
s s s ssssss s 22
ü s s s s ss sssss s s 20 220 s s s s -s) s -sss
sss s s s
ü ss M s ss ss d s ss s s s s s ss sssss s s 20 020
s s s d s -s) d s -sss sss s s s
ü M) s d s s s s ss sssss s s 2 20
37. ttttttttttttttttttttttttt
s ssG s s ss G s:s:S sss s Gss s
)ggsss sg s)s6
ü ) ss ss s M ss ss 02 ss ss ss ss ss s s s ss s ss ss
s s
ü M ss sss ss ss ss s s ss sss s s ss s ss
ü s s ss ssss s ssssss s s s s s s s s s sss ss ss M ss
sss ss s ss ss ss s
ü dss s M ss s s s ss ss ) s M ss s ss ss ss s
ss s sss ss
38. ttttttttttttttttttttttttt
s ssG s s ss G s:s:S sss s Gss s
s ssss s M ss sss s s s sss sss s ss:
ü ) ss ss s M s s s ss s s
ü ss s s s s ) ss ss ss s s s sss s sssssss s s ss- sssss
ü ss sss ss s M ss s ss ss s s s ss sss ss s ss s ss ss ss ss
s s s)
39. ttttttttttttttttttttttttt
s ssG s s ss G s:s:S sss s Gss s
sGs s) s )ssss s
s sS s s
s sS sssGssGs s) s
s s s s s s s
sGs s) ss)s Gss+ss s)s%s
)ssd s s sS ssss s ssGs
s GM
s s ssss- M s s ssss 2%
s s ss)s- M s s ss) 2%
s s ss)s- M s s s) 2%
M s s) M G ssssss
d ss ssss- M d ss ssss 2%
d ss ss) - M d ss ss) 2%