1. Konrad Kopczynski
Founder and CEO
kkopczyn@gwmail.gwu.edu
konrad@thesaturdaydelivery.com
GeorgeWashington Business Plan Competition
April 10, 2009
The Saturday Delivery
10. Financial Projections
Gross Profit Expenses Net Income Cash
June $(152) $3,500 $(3,652) $16,348
July $289 $3,500 $(3,211) $13,137
August $968 $3,500 $(2,532) $10,605
September $1,820 $1,500 $320 $10,925
October $2,540 $1,500 $1,040 $11,965
November $2,340 $1,500 $840 $12,805
December $2,970 $1,500 $1,470 $14,275
January $3,000 $1,500 $1,500 $15,775
February $4,980 $1,500 $3,480 $19,255
March $5,500 $1,500 $4,000 $23,255
April $6,420 $1,500 $4,920 $28,175
May $6,940 $1,500 $5,440 $33,615
don't be nervous because you're already picked
work on giving better image
dont be nervous
Talk more about the competition
Price comparison added in
Talk about gas prices
How am i Going to get people to work it
Cut words not concepts
Use simple words
Why will this succeed
Talk about the big picture ALOT
Focus on the fully funding
Viability
Loosen up a little
New financial projections period
Take into account the summer
Financial projections about the expansions
Make it more clear that I'm going to stick to the college market at first.
Mention the zipcar thing
a lot of stress
Purpose of the summer
Brand building
Streamline our operations
Establish operation procedures at a lower volume
Be ready to launch on a large scale in September
TAlk more about the stuff that we’re going to deliver at the very beginning
BIGGER PICTURE
Talk about how this business will benefit students at gw
Add an introduction to the Jennifer thing
“Im going to take you through the thought process of a college student. Lets call her jennifer"
Figures for the three current solutions
price for a 35pack of water
Going to Costco by Car: $5 + $18 for car + $50 costco membership + $25 zipcar membership = $22 + $75 one time
Going to costco by Metro: $5 + $50 membership + $3 metro = $8 + $50 one time
Talk about zipcar
Need to Talk about barriers to Entry
Talk about the two parts to the solution:
Weekly order for small orders
Whenever order for large orders
Without our service getting a case of Gatorade takes anywhere from 45minutes to 2 hours but with our service it takes 5minutes total
Makes peoples lives easier
felt that the service already exists – there is no such service geared at college students
Comparison to other services:
price for a 35pack of water
Giant: equivalent amount is $10 + there is a $50 minimum order + there is a $10 delivery fee = $60 if you want one case of water
Safeway: equivalent amount is $10 + 7-13 delivery fee + $50 minimum order = $55-$60 if you want one case of water
Us: 6.99
Going to Costco by Car: $5 + $18 for car + $50 costco membership + $25 zipcar membership = $22 + $75 one time
Going to costco by Metro: $5 + $50 membership + $3 metro = $8 + $50 one time
Price for 24pack of Gatorade
Giant: equivalent amount is $20 + there is a $50 minimum order + there is a $10 delivery fee = $60 if you want one case of Gatorade
Safeway: equivalent amount is $26 + 7-13 delivery fee + $50 minimum order = $55-$60 if you want one case of Gatorade
Us: $17.99
Going to Costco by Car: $15 + $18 for car + $50 costco membership + $25 zipcar membership = $33 + $75 one time
Going to costco by Metro: $15 + $50 membership + $3 metro = $18 + $50 one time
83% of George Washington University students surveyed responded that they would use a service such as The Saturday Delivery
Urban Resident either without a car or the time to travel to a place such as costco
Lack of funds
Talk about the ads and the picture on the right
Talk about planning to accept Gworld
Currently only accept Credit Card but plan to accept Gworld
Incorporated as an LLC
I am the sole owner
I have spent about $600
Incorporation, website, Working capital, Administrative costs
3-weeks of service
Our goal is to streamline our operating procedures
And to establish a brand associated with quality service and good prices
Calculated weekly. Taken into account that in a survey that we conducted of GW Students 83% responded as to using a service such as ours
Assumptions Average order is $25
Profit on a Average order is $10
After the first $50 van vans cost $200 to operate
a little worse than 30% profit margin
First Net Profit is in September because first month of school
Change in Expenses in September
Thanksgiving and Christmas and Spring Break
Begin on college campuses and the surrounding area
Start in DC on GW Campus and then to Georgetown for instance
Then move on other urban college campuses and the surrounding area
The $20,000 will ensure that we will be able to operate smoothly and will have a cushion of $10,000 according to our current financial projections. Factored into those are all the things that we need to build our brand and ensure that we maintain the highest level of service and lowest possible prices.
The 20,000 is all that we need to begin operations in June.
Focus on the fully funding
Viability
You could fully fund this
It will affect GW Students
It will start next month if I get the money not maybe in 5 years
