Designage Customer Facing Digital Sign

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Take advantage of digital signage with this inexpensive digital sign solution for your retail business. Increase average spend, frequency of visit, exerieince and brand reputation. Achieve payback on an inexpensive investment in little time.

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Designage Customer Facing Digital Sign

  1. 1. Countertop  Digital  Sign   An  inexpensive  digital  signage  solu1on  that   can  increase  your  sales  revenue   Pg.1 Oct. 2010
  2. 2. Digital   Signage   An  electronic  sign  that  can;   a)  Change  quickly  &  easily   b)  Deliver  messages  to  your  customers   based  on  1me  of  day,  day  of  week,  etc.   c)  Increase  sales  &  frequency  of  visit   Pg.2 Oct. 2010
  3. 3. Digital  Signage  Examples   countertop   pole  mount   wall  mount  hybrid/all-­‐in-­‐one   wall  mount  hybrid/modular   wall   mount   Pg.3 Oct. 2010
  4. 4. Why   Invest?   Increase  Average  Spend   Increase  Frequency  of  Visits   Enhance  Customer  Experience   Op1mize  Product  Sales   Reduce  Waste   Pg.4 Oct. 2010
  5. 5. But   Does  It   Really   Work?   Signs  That  Include  Some  MoAon  Possess  ADenAon  Grabbing  Ability   -­‐  46%  Sales  LiL  (as  much  as)  of  promoted  products  (Kainos,  Dunkin  Franchisee,  ’10)   -­‐  30%  BeDer  Sales  vs.  concession  locaAons  w/out  digital  signage  (Harkins  Theatres,  ‘10)   -­‐  Eye  Catching  Graphics  &  MoAon  increased  high  profit  product  sales  (Georgia  Dome,  ‘10)   -­‐ Double  Digit  Growth  of  promoted  products  (SVC  Install  Spotlight  on  Wendy’s,  ’09)   And  Then  There  Is  Walmart…   -­‐  What  Walmart  Learned:  70%  of  purchase  decisions  are  made  in  store    68%  of  purchases  are  impulse   -­‐  What  Walmart  Achieved:  28%  department  sales  liL  in  Health/Beauty    23%  department  sales  liL  in  OTC    13%  department  sales  liL  of  Food   Pg.5 Oct. 2010
  6. 6. As  LiDle  as  $999:   1  Customer  Facing  Display:  ~15”-­‐  19”   1  Sign  Player:  Display  Images  w/Scheduling   Moun1ng  Equipment:  Countertop  Stand   How  To  Update:  Memory  Card   Media/Content:  Editable  Templates   So  How   Much   Does  It   Cost?   Pg.6 Oct. 2010
  7. 7. $999  Countertop  Digital  Sign   Sign   Player   Stand   ~15”-­‐19”   Display   Editable   Content   cables  included  but  not  shown   What’s  Included   Pg.7 Oct. 2010
  8. 8. Can  I  Get  My  Money  Back  Quickly?   Less  then  3  months,  assuming:   Average  Spend  Before:  $5   Average  Spend  A]er  (est.  3%  li]):  $5.15     Average  Orders/Day:  100   Addi1onal  Revenue/Day:  $15   Gross  Days  To  Payback  ($999):  67   Net*  Days  To  Payback  ($999):  190   *a]er  est.  prime  cost  of  65%   Pg.8 Oct. 2010
  9. 9. How  Can  I  Be  Sure  That  I  Succeed?   Define  ObjecAves  For  Success  Up  Front:     -­‐   Priori1ze  what  you  want  to  achieve;  increase   average  spend,  frequency  of  visit,  customer   experience,  brand  reputa1on,  something  else?   -­‐   Plan  a  program  schedule;  by  1me  of  day,  day   of  week,  weekly,  monthly,  seasonal,  other?   -­‐   Do  you  have  space  or  other  install  constraints?   -­‐   What  kind  of  budget  do  you  have?   Pg.9 Oct. 2010
  10. 10. And  Last  But  Not  Least...   Develop  a  Content  Strategy  &  Keep  It  Fresh   -­‐  Your  content  must  inform,  engage,  &  entertain   (trivia  &  nutri1onal  info,  store  promo1ons  &  ads,   community  events  &  afrac1ons,  etc.)   -­‐   Have  a  content  plan  for  your  program  schedule   -­‐  Repurpose  exis1ng  content  whenever  possible   (website  assets,  print  assets,  other)   -­‐  Use  professionally  designed  templates   Pg.10 Oct. 2010
  11. 11. Bruce  Goldstein   bruceg@designageco.com   201.400.8373   www.designageco.com   Pg.11 Oct. 2010

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