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Stratégie de communication salon 100% en ligne

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Elaboration de la stratégie de communication du premier salon de recrutement en ligne pensé par le cabinet avant-gardiste PPD.

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Stratégie de communication salon 100% en ligne

  1. 1. Stratégie de communication REPRODUCTION INTERDITE Edition 2012
  2. 2. CONTEXTE Minielle Tall – Mai 2012Pour 2012-2016, le cabinet PPD entend se positionner en acteur majeur du recrutement et des services à valeur ajoutée de recrutement régional.Dans cette optique, le cabinet lancera un salon annuel régional durecrutement 100% on line pour attirer et accompagner l’immenseréservoir de « cerveaux africains » et favoriser la rencontre de ces jeunesprofessionnels avec les recruteurs d’organisations d’envergure. REPRODUCTION INTERDITE
  3. 3. OBJECTIFS- «Démocratiser» le concept de salon de l’emploi et du recrutement régionalen permettant, à moindre frais, une plus large rencontre entre l’offre et lademande demplois de jeunes diplômés issus de grandes écoles, de cadres etpersonnels de direction en Afrique de l’ouest;- Toucher une frange importante des diplômés de grandes écoles et cadresafricains de la diaspora et du continent intéressés par des nouvellesopportunités d’emploi ou par une réinstallation/expatriation dans la région,et qui n’ont pas accès aux traditionnels salons du recrutement physiquesdédiés à l’Afrique. REPRODUCTION INTERDITE
  4. 4. MANDAT 1/3 Minielle Tall – Mai 2012« Elaborer une stratégie de communication imaginative, économique, virale… » REPRODUCTION INTERDITE
  5. 5. MANDAT 2/3Pour faire de cette initiative un réel succès, le pôle Communication du salonaura le double mandat de réfléchir à la mise en œuvre d’une stratégieMarketing (communication produit), tout en soulignant l’avant-gardisme et leleadership du cabinet PPD (communication corporate) : REPRODUCTION INTERDITE
  6. 6. COM PRODUIT Candidats Visiteurs occasionnels Réseaux sociaux Minielle Tall – Mai 2012 ConcurrentsMédias spécialisés Prospects Sponsors Recruteurs REPRODUCTION INTERDITE
  7. 7. RECOMMANDATIONSL’approche virale est dynamique et nécessite unestratégie évolutive. Le plan de communication doit entenir compte et non pas attendre toujours privilégier les occasions d’aller vers les cibles (directs et indirects) etqu’elles viennent à nous… REPRODUCTION INTERDITE
  8. 8. RECOMMANDATIONSLes Médias sont aujourd’hui des amplificateurs detendances : ils ne parlent que de ce dont tout le monde Minielle Tall – Mai 2012parlent déjà.PPD ,…tout en doit servir de relais à Convergences auprès de la presse spécialisée, des partenaires du cabinetsveillant à développer toujours plus d’avenuesprometteuses pour ce produit. (convertir les concurrents en alliés) REPRODUCTION INTERDITE
  9. 9. PARTI PRIS- Placer des bandeaux web sur les principaux sites et portails d’infos afroptimistes ;- Organisation d’un jeu-concours pour offrir la chance de gagner un CV vidéo+…;- Création d’une communauté socio-professionnelle dynamique via Linkedin,Facebook, Viadeo, les sites web des universités, les associations étudiantes , les radios universitaires ;- Proposer des conseils pour un retour professionnel réussi en Afrique endonnant la parole aux candidats heureux au retour, à leurs RH et/ouChasseurs;- Produire une série de témoignages vidéos de présentation de laplateforme;- Maintenir un contact régulier par le biais d’un flash-info salon REPRODUCTION INTERDITE

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