1. Global Personal Care Ingredients 2010:
United States Business Analysis and Opportunities
Fact Sheet
Total Market Breakdown for Personal Care Ingredients
by Product Category in the United States, 2009
100%
90%
The Market 80%
70%
In 2009, the personal care ingredients market in the United States reached 60%
nearly $1.4 billion. Conditioning polymers are the leading product category, 50%
40%
notably thanks to a wide use in hair care, as well as in skin care products.
30%
Surfactants, rheology control agents, and emollients are other leading
20%
product categories in terms of volume sold. 10%
0%
Volume Value
Conditioning Polymers Surfactants Rheology Control Agents
Emollients Hair Fixative Polymers Antimicrobials
UV Absorbers Skin Lightening Agents
Companies
Market Share of the Leading Seven Suppliers in the United States, 2009
Due to the importance of the conditioning polymers segment in the market Dow Corning
and its high concentration, the market leaders are conditioning polymers Other
suppliers; Dow Corning and Momentive. The leading ten suppliers hold nearly
Momentive
75% of the market share. Overall market leaders have significant sales in
several market segments, but concentration varies across market segments. Rhodia
Whereas the emollient, conditioning polymer, and hair fixative polymer AkzoNobel
Cognis
Evonik
suppliers basis are concentrated, the antimicrobials market is more Croda Huber
ISP BASF
fragmented.
Pricing Summary in the United States, 2009
Pricing
Antimicrobials
In the USA, prices of personal care ingredients range from less than 1$/lb Conditioning polymers
Emollients
to more than 700$/lb. Antimicrobials and skin whitening actives are the Hair fixative polymers
two product categories considered in which some products' prices exceed Rheology control agents
Skin whitening actives
35$/lb. Rheology control agents and surfactants are the cheapest product Specialty surfactants
categories, with product prices not exceeding 10$/lb. UV absorbers
Price Range: $/lb 0 10 20 30 40 50 60 70 80 90
Volume Growth by Product Category in the United States, 2009 to 2014
Conditioning polymers
Future Outlook Skin whitening agents
Rheology control
The US personal care ingredient market is expected to grow steadily at agents
an average annual growth rate just over 2% on a volume basis. Emollients
Conditioning polymers are expected to strengthen their leadership, Surfactants
whereas antimicrobials are expected to grow under average.
UV absorbers
Hair fixative polymers
Antimicrobials
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5
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Report #Y679 (United States) | © 2010 Kline & Company, Inc.