The role of curated content is increasing in importance. Here are a few tips I've put together after curating featured presentations for the SlideShare home page. It was delivered at WebVisions NYC in January 2012. Thanks to David Crandall and Bill Cammack for being great examples of how to do things right.
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How your content can catch the curator's eye
1. Pick me! Pick me!
How your content can
catch the curator’s eye
Kit Seeborg
WebVisions NYC 2012
2.
3.
4. “The curator is an editor who
sorts through the content to find
the information relevant to a
company and/or its audience.
Curators are not content
creators. And this is where the
challenge lies for thought
leadership.”
Scott Gillum, Forbes Jan. 6, 2012
19. How to catch a curator’s eye…
1. Make content easy to find
2. Understand trends
3. No echo chamber
4. Include a bite-sized version
5. Choose your title wisely
6. Tell us about yourself
7. Make it easy to share