Ask yourself this question: Are you making the most of the 7 to 9 product images Amazon gives brands? Whatever your answer, the good news is that it's never too late to start optimizing your product listings. Start today by finding out which are the 5 essential images your brand needs to include in your product listings to maximize conversions and clicks on Amazon. With 400 million SKUs to compare, shoppers are looking for products which they can easily identify as meeting their needs, quickly. This is where a good quality image will make the difference between a new order and a missed opportunity. Optimizing the images for your product listings is one of the most important factors when it comes to increasing your brand’s sales on Amazon. While effective product descriptions and product reviews can help customers to make buying decisions, one of the most direct ways to communicate the features and benefits of a product in an online setting is through product images. This is because online shoppers only have the sensory experience of sight when browsing online and brands need to understand how to effectively use product photos and images to communicate the features and benefits of their products.

1. images for Amazon
product listings
5 ESSENTIAL

2. Which one would you click on?

3. 1. The product photo
● On a white background
● Includes the product only, no props
or packaging
● Closely cropped, to show the
product in as much detail as
possible
● Look at competing products and
consider how to make yours visually
stand out in the search results

4. 2. Product in packaging
Picture of the product inside
or alongside the packaging -
just like how a customer
would see it in a retail store
setting.
Particularly important for
products which may be given
as gifts.

5. 3. Product in use
● An image of the product being used
as intended
● Often 1-2 images of the product being
used by a model, or staged in an ideal
setting

6. 3. Lifestyle photo
Potentially some crossover with the ‘product in use’ shot, this image helps the
customer imagine how the product solves their problem or improve their life in
some way.

7. 5. Features and Benefits
Images with text overlays to highlight the benefits of the product.
May include a thumbnail of the product, brand logo, or other features.

8. More tips
● High resolution is a must (>1,000px) to enable the zoom feature
● Crop the image closely to maximize space on the listing
● Try to use all the 7-9 available image slots that Amazon provides
● Consider: how does this image help to describe the features & benefits of the
product?
● Consider: what images are needed to create a sensory experience? E.g. smell,
touch, taste, sound?

9. MORE
image ideas

10. Dimensional images
When a core benefit of a product is its size, an image which puts the product
in proportion with the body can be helpful.

11. Before & After
A before & after graphic can
effectively demonstrate a
product which is designed to
have a transformative effect.

12. Digital product elements
When a digital
element
accompanies the
product, it’s useful
to highlight the
functions of the app
through a
sequence of
screenshots.

13. How-To
Visually describes how to use the
product.
Reduces concerns about
ease-of-use.

14. More Features & Benefits
Explicitly state more benefits which will help consumers to make a purchase
decision. These can include safety & quality assurances, product awards, media
features, etc.

15. Seasonal images
Add images which show how
the product can be given as a
gift or used in a holiday setting.

16. Customer testimonials
Create graphics which highlight
reviews and testimonials from
happy customers.
This can be particularly effective
for new products without any
reviews on the Amazon platform.

17. Close-up or Angle
If touch or taste are important
sensory factors, consider how to
visually show these features.
Extreme close-ups can
demonstrate touch, and images
showing how food products can
be served are useful for visually
demonstrating taste.

18. Origin story
If your brand or products has a unique origin story, use one of your available
image slots to tell the story.

19. (646) 561-9936 | sales@bobsledmarketing.com