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CHINESE PR SUMMIT
  Peking 2012 Beijing
在中國和周邊地區
Our Beloved Leaders
• Jûng: Secretary of Propaganda
• Ah’p: Secretary of Suppression
• Mì: Secretary of Linguistic Expansion
• Dohú: Secretary of Democratic Ideas
Main Propaganda Techniques
6 main propaganda techniques identified by the IPA, or Institute
for Propaganda Analysis in 1938.

•   Bandwagon
•   Testimonial
•   Transfer
•   Glittering Generalities
•   Plain Folks
•   Repetition

• Loaded words
• Name calling
Presentations
Innovative ideas to support our powerful media
Ā dào fū
Half –truths
• “Capitalism and imperialism have killed so
  many!”
• “I regret …”
• “All men are created equal.”
• “Imported oil has gone down in this
  administration.”
Connotations vs. Denotation
•   Cheap versus Inexpensive
•   Nationalism versus Patriotism
•   App versus Application
•   Lite versus Light
•   Freedom versus Liberty
•   Fatherland versus Motherland
•   Communism versus Socialism

•   Childlike, Youthful, Childish, Young
•   Disabled, Crippled, Handicapped, Retarded
•   Slim, Skinny, Slender, Thin
•   Cheap, Frugal, Miserly, Economical
•   Young, Immature, Juvenile, Youthful
•   Talkative, Conversational, Chatty, Nosy
Gé láo dé
Steven Ashley
Shǐ dì wén
Embedded
Commands
Usage of insunitive commands
Speaking to the subconscious
mind
• Create patterns in someones brain

• Repitition

• No resistance, bypassing consciouse thinking
Benificial elements
• Pausing before

• Going louder

• Down-swinging

• Pausing after
Examples
• Trust me

• Work with me

• Decide now

• Act now

• Believe me
Classical examples
The way it has always been
Examples of classical tactics
Consultations
What decisions will we make?

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