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CONVENTIONBUZZ                                                                                                                                        DAY




                                                                                                                                                                                                                                                      SEPTEMBER 7, 2012
                                             2012 DNC                                                                                                                                  CHARLOTTE, NC
       PRESENTS                                                                 #DNCBuzz
                                                                                                                                                                                                                                  3

     DAY 3 OF THE DEMOCRATIC NATIONAL CONVENTION
     As the nation and world turns to the U.S. Presidential Conventions, social media's meteoric rise gives us unprecedented real-time access into the conversations and reactions they spark. Convention-
     Buzz provides a daily snapshot of what people are talking about the most, the sentiment surrounding key issues, and the unexpected news of the political convention in Charlotte, NC. These insights
     are based on a sampling of more than 200,000 posts on Twitter, Facebook, blogs, forums, and online news sites.



          TOP TOPICS                                                                                                                     #HASHTAGS                   THE MOST POPULAR OFFICIAL & EMERGING HASHTAGS


                                          DNC2012                                                 232,242 POSTS
                                                                                                                               1
                                                                                                                                         #DNC2012
                                           OBAMA                                 57,868 POSTS
                                                                                                                               2         #Obama2012
                                           OBAMACARE                         55,706 POSTS                                      3
                                                                                                                                        #Forward2012
                                           FORWARD2012                 48,650 POSTS                                            4         #IfObamaDontWin
                                                                                                                               5         #Biden
                                           OBAMA2012              45,822 POSTS
                                                                                                                                     TWEET BUZZ                        PROMINENT QUOTED TWEETS OR RETWEETS BEING SHARED
            SENTIMENT
                                                HOW DO PEOPLE FEEL ?                                                                      Barack Obama                           3,470                                                 Follow

                                                                                                                                          @ThePresObama                          RETWEETS
            BARACK OBAMA’S SPEECH                                                 JOE BIDEN’S SPEECH
                                                                                                                            Just did my LeBron powder toss backstage. Didn't get a drop on my suit. Game time bitches.

  48%                                                               40%                                                     #DNC2012 #DNC


                                                                                                                                         Eric Grant                        1,645                                Follow

                                                                                                                                         @ericgrant                        RETWEETS


                                                                                                                           Every retweet this update gets will get the Obama campaign a $5
                                                                                                                           donation from me. Hurry. #p2 #dnc2012#Obama2012


                                                                                                            23.9%                                                       LINKS OF NOTE
     26%                                         26%                    36%
                                                                                                                               WHAT ‘S BEING SHARED?

                                                                                                                                          @gov: A new record political moment on Twitter: @barackobama drives
                                                                                                                                1         52,757 Tweets per minute. Over 9 million Tweets sent about #DNC2012. 3,671 RT’s
                 Positive     Neutral      Negative
                                                                                                                                 2          @TheOnion: Obama: 'Help Us Destroy Jesus And Start A New Age Of
                                                                                                                                            Liberal Darkness' http://t.co/uefB4j8g#DNC2012 1,197 RT’s
                                                                                                                                             @BarackObama: Watch live: President Obama accepts the#DNC2012 presidential
       OBAMA VS ROMNEY                  THE MOST TALKED ABOUT TOPICS ABOUT EACH CANDIDATE                                           3        nomination:http://t.co/lVhdSY8g1,070 RT’s




                    BETTERPRESIDENT
                                                                                                                                        PROTESTS


                 PRESIDENTSPEECH
                       HATE       BUSINESS
                                                                                                  MICHELE
                                                                                                                             Right to Life                                                      6136 posts
                DNC JOBS
                                        AMERICA                                        BILLWORLD                               ResistDNC                          999 posts
                   REPUBLICAN                                                          OBAMA                                  Undocubus                          986 posts

                                                           CLINTON
                                                                                                                                                            663 posts
                           FUTURE
                                         GREAT                                                                                    Occupy
                                                                                                                                                       323 posts
                                                 RNC2012                                                                MoneyOutofPolitics
    Obama          Romney                                                                                                                 *Protests groups and terms receiving substantial word of mouth



            THE PLACE TO BE                              2012 Democratic National Convention | #DNC2012                             SPECIAL INSIGHTS
                                                                                                            61.0%
                                                         The MSNBC Experience                                                                     DNC 9.5 million total Tweets • RNC 4 million total Tweets
                                                                                                10.9%
                                                         Google Hangout                                                   Today alone, there were more than 4 million Tweets written specifically about the convention. For context, there were only 1.8
                                                                                           10.1%                          million total Tweets sent globally, about all topics on Election Day in 2008.
THROUGHOUT THE WEEK IN CHARLOTTE, "POP-UP" LOCATIONS     CNN Grill @ DNC
                                                                                         9.9%                                                                      Barack Obama Twitter peak moments (TPMs)
  FOR THE DNC VIED FOR MOST FOURSQUARE CHECK-INS.

                                                                                                                                             52,757
                                                         Huffington Post Oasis                                                                                                     43,646: “I'm no longer just the candidate, I'm the President”
        HERE'S WHO CAME OUT ON TOP:                                               4.4%                                                                                            39,002: “I will never turn medicare into a voucher”
                                                         Politico Hub                                                                                                             38,597: Discussing Medicare
                                                                                3.7%                                           At the conclusion of the President's speech        37,694: “We don’t think government can solve all our problems…”
                                                                                                                                                                                  34,572: Quips about the Olympics and “Cold War mind warp”




                                                            CHARLOTTE, NC                                                                           DNC, 2012
                                                                           Information and statistics provided by BuzzManager, Inc. | Designed by AC&M Group

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DNCBuzz Infographic (Day3)

  • 1. CONVENTIONBUZZ DAY SEPTEMBER 7, 2012 2012 DNC CHARLOTTE, NC PRESENTS #DNCBuzz 3 DAY 3 OF THE DEMOCRATIC NATIONAL CONVENTION As the nation and world turns to the U.S. Presidential Conventions, social media's meteoric rise gives us unprecedented real-time access into the conversations and reactions they spark. Convention- Buzz provides a daily snapshot of what people are talking about the most, the sentiment surrounding key issues, and the unexpected news of the political convention in Charlotte, NC. These insights are based on a sampling of more than 200,000 posts on Twitter, Facebook, blogs, forums, and online news sites. TOP TOPICS #HASHTAGS THE MOST POPULAR OFFICIAL & EMERGING HASHTAGS DNC2012 232,242 POSTS 1 #DNC2012 OBAMA 57,868 POSTS 2 #Obama2012 OBAMACARE 55,706 POSTS 3 #Forward2012 FORWARD2012 48,650 POSTS 4 #IfObamaDontWin 5 #Biden OBAMA2012 45,822 POSTS TWEET BUZZ PROMINENT QUOTED TWEETS OR RETWEETS BEING SHARED SENTIMENT HOW DO PEOPLE FEEL ? Barack Obama 3,470 Follow @ThePresObama RETWEETS BARACK OBAMA’S SPEECH JOE BIDEN’S SPEECH Just did my LeBron powder toss backstage. Didn't get a drop on my suit. Game time bitches. 48% 40% #DNC2012 #DNC Eric Grant 1,645 Follow @ericgrant RETWEETS Every retweet this update gets will get the Obama campaign a $5 donation from me. Hurry. #p2 #dnc2012#Obama2012 23.9% LINKS OF NOTE 26% 26% 36% WHAT ‘S BEING SHARED? @gov: A new record political moment on Twitter: @barackobama drives 1 52,757 Tweets per minute. Over 9 million Tweets sent about #DNC2012. 3,671 RT’s Positive Neutral Negative 2 @TheOnion: Obama: 'Help Us Destroy Jesus And Start A New Age Of Liberal Darkness' http://t.co/uefB4j8g#DNC2012 1,197 RT’s @BarackObama: Watch live: President Obama accepts the#DNC2012 presidential OBAMA VS ROMNEY THE MOST TALKED ABOUT TOPICS ABOUT EACH CANDIDATE 3 nomination:http://t.co/lVhdSY8g1,070 RT’s BETTERPRESIDENT PROTESTS PRESIDENTSPEECH HATE BUSINESS MICHELE Right to Life 6136 posts DNC JOBS AMERICA BILLWORLD ResistDNC 999 posts REPUBLICAN OBAMA Undocubus 986 posts CLINTON 663 posts FUTURE GREAT Occupy 323 posts RNC2012 MoneyOutofPolitics Obama Romney *Protests groups and terms receiving substantial word of mouth THE PLACE TO BE 2012 Democratic National Convention | #DNC2012 SPECIAL INSIGHTS 61.0% The MSNBC Experience DNC 9.5 million total Tweets • RNC 4 million total Tweets 10.9% Google Hangout Today alone, there were more than 4 million Tweets written specifically about the convention. For context, there were only 1.8 10.1% million total Tweets sent globally, about all topics on Election Day in 2008. THROUGHOUT THE WEEK IN CHARLOTTE, "POP-UP" LOCATIONS CNN Grill @ DNC 9.9% Barack Obama Twitter peak moments (TPMs) FOR THE DNC VIED FOR MOST FOURSQUARE CHECK-INS. 52,757 Huffington Post Oasis 43,646: “I'm no longer just the candidate, I'm the President” HERE'S WHO CAME OUT ON TOP: 4.4% 39,002: “I will never turn medicare into a voucher” Politico Hub 38,597: Discussing Medicare 3.7% At the conclusion of the President's speech 37,694: “We don’t think government can solve all our problems…” 34,572: Quips about the Olympics and “Cold War mind warp” CHARLOTTE, NC DNC, 2012 Information and statistics provided by BuzzManager, Inc. | Designed by AC&M Group