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7 THINGSREPORT
Drømmeløftet | 24 March 2015
Norway Beyond Oil & Gas
#drommeloftet #moonwalkme
moonwalk7thingswecando | Drømmeløftet
AsknotwhatInnovationNorway
candoforyou.Askwhatyoucan
doforInnovationinNorway.
BÅRDEKER

CEOEkerDesignandSerialEntrepreneur
moonwalk7thingswecando | Drømmeløftet
Weare…
Wewillnotrecommendthingsweare
notreadytotakeon.Finger-pointingis
notourstyle.
Westandbytheconclusionsand
recommendationsinthisreport.Weare
willing,ableandreadytocontributeto
InnovationinNorway.
MOONWALKFOUNDERS&PARTNERS
KennethWinther,Founder&CEO
ViktorVaran,Co-founder&CFO
MariusØrvik,Co-founder&CMO
LivMaritNæss,Co-founder&CPO
MOONWALKTOMORROWASTRONAUTS
#001EinarJuel
#002DanielaTomova(Bulgarian)
#003Karen-ElisabethSødahl
#004KristianVorkinn
#005MortenSkadsemHolthe
#006DjordjeHinic(Serbian)
#007TorsteinNæss
#008HermanTinius
#009AtleDyrli
#010SverreWiikØberg
#011OsamaIftekhar
#012JacobKaczynski(Polish/Canadian)
#013ErlingFalch
#014KirillIzmikov(Russian)
#015KatarzynaWontorczyk(Polish)
#016LarsMonrad-Krohn
MOONWALKADVISORYBOARD
JanGrønbech,Google(chair)
KarenRomer,StatoilFuel&Retail
KarlKlingsheim,NTNU
HenrikColinHøst,Microsoft
CathrineBarth,Halogen
ØysteinKristroffersen,Eiendomsfag
SiriLøining,Tjuvholmen&THETHIEF
KjetilWold,Anti
BenteMogård,Tine
LarsMonrad-Krohn,OsloSciencePark
EirikØiestad,SlägerPR
BårdEker,EkerDesign
moonwalk7thingswecando | Drømmeløftet
Don'tlookforwaystomake
money.Finda1Billion+people
problem.Thensolveit.Moneywill
follow.
JANGRØNBECH

CountryDirector

Google
moonwalk7thingswecando | Drømmeløftet
ManyofNorwegiancoastal
economiesaredependentonthe

Oil&Gasindustry.
BÅRDSTRANHEIM

DivisionHeadStartUps&Entrepreneurs

InnovationNorway
moonwalk7thingswecando | Drømmeløftet
Businesscanbebuilton
resources,processesorvalues.
Norway'sheritageisresource
based.AsanAmerican,Isee
Norway'sunfairadvantagein
values.Norwaycouldbetheland
ofpurpose-basedbusiness.
KARENROMER

CorporateCommunications

StatoilFuel&Retail
moonwalk7thingswecando | Drømmeløftet
Globalproblemsarelookingfor
Norwegiansolutions.Industryis
moreaboutsalesthaninventions.
Startwithaglobalproblem.Sell
thepainkiller.
BJØRNNISSEN

CEOatEngineersWithoutBorders

BoardChairatDoctorsWithoutBorders
moonwalk7thingswecando | Drømmeløftet
Weneedtofocusonafewglobal
problemswherethissmallcountry
canmakeadifference.
MONASKARET

DivisionHeadGrowthCompanies&Clusters

InnovationNorway
moonwalk7thingswecando | Drømmeløftet
Ifpeopleareinvolved-theycare.

Iftheycare-theycreate.
DANIELATOMOVA

Astronaut@MoonwalkTomorrow

PointConnect,ThomsonReuters
moonwalk7thingswecando | Drømmeløftet
UnfairAdvantagesarewhat
makesusWorldClassandcanbe
usedtosolveGlobalProblems.
MORTENSKADSEMHOLTHE

Astronaut@MoonwalkTomorrow

NTNU
moonwalk7thingswecando | Drømmeløftet
Whatwouldhappenifweturned
ourmissiononitshead?

From‘’Wegivelocalideasglobal
opportunities’’to‘’Wegiveglobal
problemsNorwegiansolutions.’’
KENNETHWINTHER

Founder&CEO

Moonwalk
7 THINGS

we can do 

for Innovation 

in Norway
moonwalk 7thingswecando | Drømmeløftet
#1
NORWAYTOMORROW
Howmightweinspireandeducateanationaboutour
challengesandouropportunities?
FromNorwegianproblemtopurpose-based
Missionsinweeks,notmonths:Workwith
involvementonidentified/pickedthematicorindustry
challenges(ie.GreenEnergy,Forestry,Tourism).
StartswithNorwegianUnfairAdvantages.Identifying
GlobalPains&DesiredGains.Endsinclearlydefined
Missionwhere‘1Billion+people'problemswould
benefitfromWorldClasscompetencefromNorway.
Anyonecanjoininandexploittheresults.Wecan
contribute.
moonwalk7thingswecando | Drømmeløftet
#2
GLOBALTOMORROW
Howmightweinspireanationaboutglobal
problemslookingforNorwegiansolutions?
FromGlobalPains&DesiredGainstopurpose-
basedMissionsinweeks,notmonths:
Involvementofforeignmarkets@Innovation
Norwayreps.
StartswithGlobalPains&DesiredGains.
IdentifiesNorwegianUnfairAdvantagesto
solveorserve.EndsinclearlydefinedMissions
where‘1Billion+people'problemswould
benefitfromWorldClasscompetencefrom
Norway.
Anyonecanjoininandexploittheresults.

Wecancontribute.
moonwalk 7thingswecando | Drømmeløftet
INDUSTRY/THEMATIC PROGRAMS
Howmightwecreatenewjobs,buildnewwealth
andinspireotherstodothesame?
Innovation&Entrepreneurshipprograms
portfoliotopursuetheopportunitiesofclearly
definedpurposeMissionsbasedonGlobal
ProblemsinneedofNorwegianSolutions.
Startswithaconsortiumofcompanies(withone
sharedportfolioorseparateportfolios)and/or
singleentrepreneursandinnovatorslookingto
developbusinesssolvingtheMission.Endsin
portfoliosofbusinessescreatingnewjobsand
buildingnewwealth.
Anyonecanjoininandexploittheresults.Wecan
contribute.#3
moonwalk7thingswecando | Drømmeløftet
#4
ACADEMYOFINNOVATION&
ENTREPRENEURSHIP
Howmightweeducatepeopletobethenext
generationofinnovatorsandentrepreneurs?
Digitizedcourses,programsandtoolsto
createandgrownewindustriesthatinspire
andareshowingtheway.
Anyonecanjoinandexploittheresults.We
cancontribute.
moonwalk 7thingswecando | Drømmeløftet
JOBS FOR A NEW ECONOMY 

(100+ PER SEMESTER)
Howmightweenrollpeoplewhohavelosttheir
jobsinmeaningfulworkthatshowsthewayforthe
nextgenerationNorway?
Howmanypeopleshouldstartabusinessorjoin
anorchestrateddevelopmentplantobuildnew
industries?
Wecantakeon100+newhiresforfull-timeor
part-timeworkifthefinancingisinplaceforthe
first1-2years(untilbusinessportfoliosgocash
positive).Wecancontribute.#5
moonwalk7thingswecando | Drømmeløftet
#6
NORWAY=VALUE-BASEDBUSINESS&

#1POSITIONINITSOWNCATEGORY
Howmightwecreateaninspiringpositionand
imageofNorwayasapioneeringvalue-driven
economy?
Demonstrateourtransitionbyestablishingan
addressofaWorldLeadingvalues-based
economywiththetools,thenetworkandthe
partnerstoproveit.Thesystematiccollection
anddisseminationoftheinformationand
insightssupportingthisposition-framingand
selectionoftargetsforNorwegianbusiness
andsociety.
Canbeabedrockoftheother‘6things’.

Wecancontribute.
moonwalk 7thingswecando | Drømmeløftet
#7
MOONWALK OPEN
HowmightweupgradeMoonwalktoanopen
systemformoreprogramsandmorestart-upsand
corporateinnovationprograms?
TomaketheMoonwalksystemavailableto
anyone.Tocreateamultiplierofinitiatives
addressingselectedMissions(BigProblems
basedonCompetitiveAdvantages)orothers’own
wildcards.Oursystemisprovenandscalable.
Moonwalk+MoonwalkAdvisoryBoard+Moonwalk
Astronautswillcontinuetogrowabusinessasa
transformationalplayerintheneweconomy.Wewill
workwiththepeople(crowdsource),financedbythe
people(crowdfunded)andbenefitthepeople(shared
ownership).
Ourdoorisopen.
moonwalk7thingswecando | Drømmeløftet
20/5
NORWAYTOMORROW
NextchapterBeyondOil&Gas:20MAY2015
TheMoonwalkgenerationstartsitsnext
chaptersoon.WemakeagiantleapatMESH
inOslo4PMon20May.
http://bit.ly/norway-tomorrow
Thisisaboutoursharedfuture.

Andyoucanhelp.
CONTACT
Kenneth Winther
Moonwalk CEO
+47 90070900
kenneth@moonwalk.me
www.moonwalk.meCO-CREATE THE FUTURE

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7 THINGS: Moonwalk Recommendations to Innovation Norway Dream Commitment