2. What is SnapChat?
• Snapchat was created in 2011 and was
originally called Picaboo
• Evan Spiegel, co-founder and CEO, and Bobby
Murphy, co-founder
• Photo messaging app with self destructible
capability
• 400 million “snaps” sent every day
(Ang, 2014)

3. Who uses Snapchat?
• More than two thirds of all Snapchat users are
under 25 and most are women (Rayman,
2014)
• 30 million active users (Shontell, 2013)
• Known as the sexting app (Gross, 2013)

4. Means of Communication
One Way (Traditional) Two Way
(Converstaion)
Information/Consum
ption
Connectivity/Entertai
nment
Communication Type
CommunicationNeed

5. What is the future of Snapchat?
• Not currently making money
• CEO looking into incorporating ads into the
app
• Raised $60 million in the summer of 2013
valuing the company at $800 million
• Facebook has offered to buy the app

6. Sources
• Ang, Sarah. "11 Things You Didn't Know About Snapchat's Founders."
Mashable. N.p., 13 Feb. 2014. Google. Web. 18 June 2014.
• deHahn, Patrick. "Snapchat has a bright (and long) future." CNN Money.
N.p., 25 Oct. 2013. Google. Web. 18 June 2014.
• Gross, Doug. "Snapchat: Sexting tool, or the next Instagram?." CNN. N.p.,
10 Jan. 2013. Google. Web. 18 June 2014.
• Rayman, Noah. "This Chart Explains Why You’re Not on Snapchat." Time.
N.p., 4 Apr. 2014. Google. Web. 18 June 2014.
• Shontell, Alyson. "The Truth About Snapchat's Active Users (The Numbers
The Company Doesn't Want You To See)." Business Insider. N.p., 9 Dec.
2013. Google. Web. 18 June 2014.