With The Fight of the Century just around the corner, and millions of dollars being poured into advertising, merchandise and PPV (Pay Per View), we want to shed some light on the man responsible for the negotiations involved in bringing this fight to the world’s stage.
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The man responsible for the fight of the century, mayweather vs. pacquiao keith middlebrook
1. The Man Responsible for the Fight of the Century,
Mayweather vs. Pacquiao: Keith Middlebrook
With The Fight of the Century just around the corner, and millions of dollars
being poured into advertising, merchandise and PPV (Pay Per View), we
want to shed some light on the man responsible for the negotiations
involved in bringing this fight to the world’s stage.
Keith Middlebrook of Pro Sports Entertainment
Mr. Keith Middlebrook, of Keith Middlebrook Pro Sports Entertainment (A
close friend of champion boxer Floyd Mayweather) has been working on the
negotiations between Mayweather and Pacquiao continuously over the
course of 7 years. Middlebrooks began negotiations back in 2008 and
although the fight was originally planned for 2010,
no middle ground could be reached by the two
fighters. Middlebrook did not stop there though. He
kept assuring Mayweather that the world awaits him
to defeat Pacquiao and secure his status as number
1 boxer in the world.
Keith Middlebrook and May weather
Not only did Mr. Middlebrook emphasize
Mayweather’s opportunity to solidify his already
world champion status but he assured Mayweather
that he had a massive financial profit to be gained.
As we now see, the enormous amount of advertising, corporate
sponsorship, PPVreceipts, merchandising, HBO and Showtime involvement,
ticket sales, media interview time, purse split ($120 million 60/40
Mayweather’s favor as negotiated by Mr. Middlebrook), foreign broadcasting
rights, closed circuit profits as well as (with the immense hype) the
possibility of breaking PPV and gross revenue records, Mr. Middlebrook was
absolutely correct.
Mr. Middlebrook could not have been more right in saying “the world
awaits.” As we have seen in the last few years, with the hype of these 2 top
tier boxers, no one has more to be gained by this than Floyd “Money”
Mayweather.
2. Keith Middlebrook Sets the Stage
At any rate, Mayweather is already ranked number 1 in the world with a
record of 47(38)W-5(3)L-2D and over the course of the last 13 fights has
accumulated a total of $873 million dollars in PPV revenue alone. Keith
Middlebrook has set the stage for Mayweather and Pacquiao
(subsequently) to become boxing’s first ever Billion-Dollar PPV stars.
Keith Middlebrook has independently ensured that the Mayweather –
Pacquiao fight will happen. After years of negotiations and persistence, he
has now built a media storm that rivals the Super Bowl. “The Fight of the
Century” has been the headline of this fight and it truly will be.
For more about Keith Middlebrook Pro Sports Entertainment Visits:
http://keithmiddlebrookprosports.com/
or follow his Instagram @keithmiddlebrook