2. WHAT IS BARB
1. Barb stands for broadcast audience research
board.
2. Barb is an organisation devoted to keeping track of
television show viewing numbers, they also keep
other data like how the show was viewed.
3. The producer might want to know which shows are
on as well as their program
3. HOW WILL TV CHANNELS USE THEIR INFO
They will use the info by advertising different TV
shows on different channels also you can advertise
on the radio about your channel.
