2.
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e
T
D
T
W
T
D
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t
ndia Rota
employme
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Developm
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Disadvant
Chamber,
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he field o
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ment (199
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nvolve t
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and its pr
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d its outre
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n establish
verished
nitiation o
he local
tion, mon
mained a
erment o
, sex, rac
onships
rations.
, RASS ha
remote
egion in 1
rought
ons of
hese inr
rst‐ hand
resence t
s of Tam
Recently
he dis
the slu
and rag
ng with
each to th
mithi (R
hed in 19
commun
of any pro
commun
nitoring, e
non‐pol
of all the
ce and r
with all
as started
e part
1981 as it
prone
independ
roads, R
d experie
to other s
il Nadu,
y, RASS
mal li
m dwel
g pickers
bare me
hese slum
RASS) is
981 with t
nities in t
oject/act
nities fro
evaluatio
itical and
disowned
religion. A
its worki
d its
of
was
and
dent
RASS
ence
such
and
has
ving
lers,
in Delh
eager ea
ms.
a prem
the sole o
he most
ivity, RAS
om the p
n up to th
d secular
d commu
All this h
ing comm
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rnings.
mier So
objective
backwar
SS made
planning
he phase
organizat
unities irr
has made
munities
s who a
RASS is
cial Serv
to serve
rd region
it impera
stage up
out stage
tion work
respective
e RASS b
in its en
re leadin
planning
3
vice
the
s of
tive
p to
e.
king
e of
build
ntire
ng a
g to
4.
RASS vis
every hu
Internati
many se
and socia
inalienab
the challe
RASS wo
many oth
RASS is
sustainab
RASS se
developm
domestic
concerne
governm
and fruct
combine
RASS has
as to esta
CBOs an
through
sualizes a so
uman being
onal Covena
ctions of pe
al advancem
ble human ri
enged.
orks with pe
her problem
committed
ble through
ees itself a
ment initiat
c economy i
ed work in
ment instituti
tification of
d effort for s
s been engag
ablish conne
d Donors. N
its efforts in
ociety where
has inalien
ants. Howev
eople in indi
ment. RASS v
ights with sp
ople whose
ms.
d to makin
good govern
social cat
tives to ad
s exacting in
partnership
ons and priv
f peoples’ o
social develo
ged in effort
ecting links a
Needless to
this directio
V
e all human
nable rights,
ver, due to
igenous soc
isualizes itse
pecific emph
M
lives are pl
g its progr
nance and p
talyst in pr
dress the
n nature. RA
s with the
vate sector.
rganisations
opment and
ts in shaping
among vario
state, lobby
on.
Vision
beings live
guaranteed
a plethora
iety are den
elf as a peop
hasis on ‐ wo
Mission
lagued by ex
rammes soc
eoples’ part
romoting se
immediate
ASS encoura
community,
RASS has an
s and suppo
d good gover
g the organis
ous stakehol
ying and adv
with human
d by the Co
of social an
nied opportu
ples’ initiativ
omen, childr
xtreme pove
cially, finan
ticipation.
elf‐help gro
concerns o
ages a social
, likeminded
n inherent u
ort agencies
rnance.
sation as a re
ders in the p
vocacy are t
n dignity. RA
onstitution o
nd political
unities for e
ve for protec
ren, the elde
erty, illitera
ncially and
oups and m
of rural ho
l work cultu
d civil societ
urge towards
in heralding
esource and
process ‐ CSO
the golden
ASS believes
of India and
reasons in
economic gr
ction of basic
erly, the sick
cy, ill‐health
environmen
micro enter
useholds w
re where pa
ty organizat
s synchroniz
g a resolute
d nodal agen
Os, Governm
threads tha
4
s that
d the
India
owth
c and
k and
h and
ntally
rprise
whose
arties
tions,
ation
e and
ncy so
ment,
t run
8. 8
About Founder General Secretary
Dr Gutta Muniratnam
Dr Gutta Muniratnam
was born into a peasant
family of Chittoor district
of Andhra Pradesh in
South India on 6th
January
1936. The socio‐
economic conditions
prevailing in the pre‐
independent India had a
profound influence on his
formative mind and
played a pivotal role in
his emergence as a social
worker of repute in later
part of life. He shunned
education after eleven
years of schooling. Muniratnam’s evolution was shaped by three broad
strands: first, an unflagging zeal to be with rural population and work
for them as part of Gandhian village reconstruction programme in the
post‐independent era; secondly, fructification of his mission under the
guidance of stalwart Gandhian leaders like Vinoba Bhave, Prof. N G
Ranga, Ms. Nirmala Deshpande and P Rajagopal Naidu; thirdly,
widening of mental horizon and canvas of his social action through
9. 9
close association with country’s rural development programmes over
last three decades.
Muniratnam represents a break with past on different counts.
Responding to the call given by Gandhi to join his mission of Gram
Swaraj, young people like him associated themselves with the
Gandhian programmes. The area where Muniratnam inaugurated his
efforts through RASS was a boiling pot during early 20th
century, and
the region was fragmented by narrow sectarian aspirations of
influential social sections during 1930s. His plunge into this kind of geo‐
political atmosphere was a daring step and, he succeeded in roping in
various social sections into his programmes without fear, hatred and
suspicion. Under his leadership, RASS matured its vision into one that
visualizes itself as a religious and secular peoples’ initiative for rural
development.
Muniratnam today symbolizes a strong and resonant Gandhian method
of addressing problems of rural and semi‐urban Indian poor. The de‐
industrialization of traditional Indian economy during the colonial rule
prompted many Indian leaders to search for alternatives. Out of this
churning emerged the concept of village self‐sufficiency through revival
of rural economic and social life. This vision was presented by Gandhi
with a message that village reconstruction needs a peaceful and non‐
violent approach. Muniratnam belongs to this Gandhian school and
spared no efforts in trying to translate this vision into some perceptible
reality in South India.
10. 10
Awards & Recognitions
Award / Honor Instituted by Presented by Year
Padma Shri
Award
Government of India
Smt.Pratibha
Devisingh Patil ji,
Her Excellency
President of India
2012
National
Prestigious
Rajiv Gandhi
Manav Seva
Award
Ministry of Women &
Child Development,
Govt. of India (for his
outstanding work in field
of Child Welfare and
Disabled)
Shri Janardhan
Dwibedri, Chairman
Parliamentary
Standing
Committee on
Ministry of Human
Resources
Development, GOI
2006
District
Administration
Award,
Chittoor on
Completion of
100 years of
the District
District Administration,
Chittoor
Governor of Andhra
Pradesh
2011
75th
Avatar
Mahotsava
Award
Kanchi Kamokoti
Peetadhipatham,
Kanchipuram
Swamy Jayendra
Sarasawathi
2010
17. 17
From the Founder General Secretary’s Desk
First I extend my warm
greetings to all partners
of development and
stakeholders. I am able to
put forth all my
reminiscences of my
personal journey of more
than half a century, along
with my institutional
building experiences of
Rashtriya Seva Samithi as
a Founder member. Both
achievements have been
possible with the apt
support from the State
and Central
Governments, Ministries
related to development
and social welfare along
with the concerned
departments at the state
and national level, international and private donors, Financial institutions, Bank,
Academic institutions, philanthropists, volunteers and personal donors, my
executive team, advisory team, personnel, and one and all involved in this
developmental processes. Last but not the least, all credit goes to our own
communities who were remotely placed and inaccessible till 1980s’ are the real
stakeholders are now most reachable in the mainstream life.
It brings me a sense of pride while sharing this nostalgic moment which has
become source of energy not only for us but to all development practitioners who
have taken a cue from these interventions and spreading these practical
experiences to all parts of our country and abroad also. Here I wish to stress upon
the major strides we have made in the spheres of social, economic, health,
literacy, environmental components of the disadvantaged women, children,
18. 18
specially challenged, elderly, youngsters, adolescent, farming and non farming
communities, and all the deprived sections irrespective of caste, creed, religion,
race and sex. Our Annual Report speaks about all our accomplishments during
the year 2013‐14 and provides us insights of what else has to be done for
categories with location specific interventions.
I would also like to share my melancholy over the Cyclone Hudhhud which has
damaged the lives, livestock, whole greenery and shattered homes making many
underprivileged both homeless and forceful hungered lives. This has touched the
hearts of each and every responsible human beings all over India and abroad to
stand with our distressed and crisis communities helping them to sail out of this
devastations caused in their lives, since RASS is actively present in both
Visakhapatnam and Koraput districts of Andhra Pradesh and Odhisa states
through its multiple interventions for the past 20 years. Now it is high time we
pull our socks and rush to the rescue operations of these communities in
rebuilding their homes, livelihoods, schools, safe drinking water sources, primary
health centers and every other compulsory requirement. I invite one and all,
donors and philanthropists to join hands in rehabilitation of these most hard hit
and backward communities residing in remote and backward regions of these
districts. All those interested can come forward to support these endeavors of
RASS immediately.
I also feel high spirited to share about the new initiatives of our promising
Government of India under powerful leadership of Modi Ji have clearly focused on
Clean India through ‘SWACCH BHARAT’, and Integrated Village development
through ‘Adarsh Gaon Yojana’. It is our privilege to enunciate that RASS has
already made remarkable strides in these fields and now we are equipped to
extend our active partnership in these efforts.
To conclude, the following pages not only speak about ourselves but also our
cordial gesture of gratitude to all our donors and communities.
JAI HIND
Dr Muniratnam Gutta,
15th
August, 2014
20. 20
MPHW (F) Training Institute
Project Budget
Donor
Ministry of Health & Family Welfare,
Commissionerate of Health & Family Welfare,
Hyderabad
Project operational
area
Chittoor and Anantapur Districts
Institution Address
RASS MPHW (F) Training Institute
D.No.9‐84/1, Amaravathi Nagar
Backside of West Church, MR Palli
TIRUPATI – 517 501
Project Director
Target Beneficiaries Female candidates ‐ Age group of 16 years to 35 years
The School of Nursing
has a shared
commitment to
excellence in learning
and teaching in nursing
with a focus on the real
world of clinical
practice, evidence
based, accessible and
student centered.
The Project aim to
develop high quality
MPHA (F) who has
attributes to be
exemplary nurses in
their chosen field of
practice.
The staff of the school
is committed to
developing the
profession so it is able
to meet the needs of
the community.
22. 22
Homes and Day Care Centers for the Aged
Dear Lalitha Ji, The above 3 content is copied gence requested to
redraft them
Project Budget
Donor
Ministry of Social Justice and Empowerment,
Aged wing, New Delhi.
Project Operational
Area
11 Homes for the Aged and
10 Day Care Centers for the Aged.
Dear Lalitha Ji, Check the Numbers
Institution Address
• Thapovanam, Vanasthali, Gudimallam,
Velur and Karvetinagaram Homes in
Chittoor District,
• Narasimpalli Home in Anantapur District
For the cause
and care of
disadvantaged
older persons
and to improve
their quality of
life.
Welfare
towards
development
and long term
sustainability
for seniors.
Providing
elders a
society with
age
appropriate
services.
23. 23
(Tadimarri Mandal),
• Tiruthani Home in Tiruvallur District,
Tamil Nadu State.
• Day Care Centres in Indira Nagar,
Marrimanda, Sadasivapuram, Musilipedu
and Pichatur in Chittoor District.
Project Director V. R. Raddy
No of Beneficiaries 2485
XXX No – Old Age Homes
XXX No – Day Care Centers
Dear Lalitha Ji, Check the Figures
Services provided Homes for the Aged ‐ Providing Break‐fast,
Lunch, Evening Tea and Dinner
Day Care Centers ‐ Providing Break‐fast and
lunch
Activity Description
Homes for the Aged ‐ Provides accommodation, food, clothing,
medical facilities and recreation
Day Care Centers ‐ Main activities Inmates come to the centre at 8
am. After Prayer they will be given break‐fast. Some of the grannies
will help in cleaning the provisions and cooking. Some will be
engaged in rope making, leaf plate making and beads getting with
rope etc. Some inmates are engaged in gardening works. After
lunch they will take rest or spend with Books on moral education or
religion. Some of the grannies spend in chit‐chatting and those who
cannot do any type of work sit under the tress and recollect their
24. 24
past experiences.
Special events
Elders Day, Disabled Day, Republic Day, Independence Day and
important festivals like Sankranthi, Sivarathri, Ugadi, Sree Rama
Navami, Diwali etc.
Staffs
• Project Manager ‐ E. Krishna Moorthy
• Grass Root Level – 36 Nos
Supervisors / Organizers / Social Workers / Health
Workers / Cooks / Helpers / Watchman / Volunteers
Project Monitoring Committee
• 1 member from Head Office,
• 1 member from local village
• 1 member from SVU,
• 1 member from Padmavathi University
• 1 member from Departments of Home Science
• 1 member from Social Work.
Dear Lalitha Ji, Pls check the monitoring committee
representation figures
Action Photographs
25. 25
Special Schools for Mentally Challenged Children
Dear Lalitha Ji, The above 3 content is copied gence requested to
redraft them
Project Budget
Donor
Ministry of Social Justice and Empowerment,
Government of India, (DDRS/V), New Delhi.
Project Operational
Area
5 Schools in Andhra Pradesh
1 School in Tamil Nadu
Dear Lalitha Ji, Check the Numbers
Providing special
education to the
mentally handicapped
children through the
efforts of well trained
staff, who are wall
qualified in special
education
Providing behaviour
modification of the
mentally handicapped
through the services of
physiotherapy, speech
therapy, music
therapy, yoga therapy
and special education
techniques by a team of
inter disciplinary
teachers
The main purpose is to
infuse confidence in
them, to make them feel
that, they are quite
efficient and can attend
to their daily needs with
more confidence then
ever as the ordinary
children of their age
group and move in the
society with some
satisfaction facing
challenges.
26. 26
Institution Address
• Tirupati, Chittoor, Kadapa, Proddatur,
Anantapur in Andhra Pradesh
• Tiruthani at Tiruvallur District in TN.
Project Director V. R.M Reddy
No of Beneficiaries 375 children
Dear Lalitha Ji, Check the Figures
Services provided Training on
Reading skills
Writing skills
Numbering skills
Recreational skills
Domestic activities
Activity Description
Special Education with the assistance of
Toys,
Teaching & Learning material,
Play material
Speech Therapy
Physiotherapy
Vocational Training and
Extracurricular activities such as dance, sports and games, skits
and yoga.
Special events
World Disabled Day, Independence Day, Republic Day
31. 31
RASS Residential School for Mentally Challenged
Children
Dear Lalitha Ji, The above 3 content is copied gence requested to
redraft them
Project Budget
Donor
Ministry of Social Justice and Empowerment,
GOI, New Delhi
Institution Address
Sahayagram
Chaithanyapuram Village
Render a kind
rehabilitation
service to the
mentally
challenged who
are neglected
from the
community &
institutions, and
the society at
large..
The school has a
team of trained
and expert
teachers who are
dedicated in
teaching these
children with the
basic skills of
‘day to day’ life
and teach them
about basic
competencies.
The approach is
holistic and
integrated one to
empower the
participant
beneficiaries in
all spheres of
their lives.
32. 32
Karakambadi Post
Renigunta Mandal
Chittoor District
Pin –
Phone –
Project Director
No of Beneficiaries 75 Nos
Dear Lalitha Ji, Check the Figures
Services provided Special Education with the assistance of
Toys and Play material
Teaching & Learning material
Speech Therapy
Physiotherapy
Vocational Training
Cultural activities
Games
Yoga.
Activity Description
• Promoted 10‐15 children to normal education.
• Nearly 55 children went off with good improvement in their life
time skills.
• Some children are settled in employment as assistants.
• Giving Vocational Training in Candle making.
• Operating the Grinder, Mini flour machine to settle in self‐
employment.
• Detergent Powder making, Phenol making, Greeting Cards,
Bouquets, Decorative items etc. are preparing here.
33. 33
• Boys of the School were trained to practice cultivation activities.
• Reading skills, Writing skills, Number concept, Time concept,
Recreational skills.
Special events
Celebrated Independence Day and conducted cultural
activities.
Celebrated Children’s Day Programme and conducted a
Medical Camp also.
Conducted Sports and Games (Indoor and Outdoor activities)
Every weekend students are made to garden the plants.
Every Vaikunta Ekadasi Festival, Mrs. Leela Sekhar provides
lunch and required stationary materials.
Staffs
• Project Manager ‐
• Grass Root Level –
Visitors to the Project
Mr. Revathi Ramanadas, President, ISKON, Tirupati visited the
Institution and praised the activities.
Dear Lalitha Ji, Pls check the monitoring committee
representation figures
Action Photographs
34. 34
Thummachenupalle Watershed Project
Project Budget Rs 768929/‐ (Rs Seven Lacs sixty eight
thousand nine hundred and twenty nine only)
Dear Lalitha Ji, Pls check the figures
Donor
NABARD
Development of
Thummachenupalle
watershed area based
on type of soil, depth
of soil, vegetative
cover, harvestable rain
water and watering
that area and water
budgeting and
treatment given to
soils from the ridge to
the valley.
Encompassing
additional
dimensions like
equity, sustainabilit
y, gender and
peoples
participation in
Thummachenupalle
Watershed Area
Bringing the best
possible balance in
the
Thummachenupalle
environment
between natural
resources on the
one side and man
and animals on the
other.
37. 37
f. Survey teams divided into two teams for net planning and
household survey.
g. Both the teams and VWC members conducted transact walk and
identified boundaries physically through field survey with the help
of topo sheet. This facilitated the teams and the VWC for
clarifying their boundary specifications.
h. During the survey we are identified land type, cropping pattern,
major drainages etc.
i. Another team transacted in the watershed lands as well as
villages and collected information about families, and village
background.
j. Through PRA, FGDs, habitation level meetings and general body
meeting, skill mapping, resources and needs mapping has been
done for enhancing livelihood options and agriculture.
k. Soil samples have been collected across the watershed even in
some of the problem soils, where we are observed during the net
plan.
l. To understand the ground water situation and quality of water,
we collected water samples from bore wells and open wells
across the watershed and tested.
Action Photographs
39. 39
Project Operational
Area
1. 6 Villages in Vijayapuram Mandal of
Chittoor District
2. 28 Villages in Chinnagottigallu Mandal of
Chittoor District
3. 3 Villages in Vedurukuppam Mandal of
Chittoor District
Dear Lalitha Ji, Recheck the above datas.
Institution Address
Village –
Post –
District –
Pin –
Phone –
Project Co‐
Ordinator
C. Manohar
No of Beneficiaries 381 Direct Beneficiaries
4017 Indirect Beneficiaries
Dear Lalitha Ji, Check the Figures
Activity Description
1. On farm trials: 13
2. Front line demonstrations: 20
3. Farmers training programmes: 105
4. Rural youth training programmes: 27
5. Extension functionaries: 2
6. Field days: 6
7. Exposure visit 3
40. 40
8. Radio talk programmes 23
9. TV show programme 1
10. Popular articles 8
Staffs
Subject Matter specialists : 4 Nos
Farmer manager:1 Nos
Project Assistant (Computers):1 Nos
Superintendent:1Nos
Drivers: 2 No
Peon cum messenger:1Nos
Cook:1 Nos
Other Staffs ‐ 7Nos.
Dear Lalitha Ji, Pls check the Staff representation figures
Action Photographs
42. 42
Institution Address
Village –
Post –
District –
Pin –
Phone –
Project Director
No of Beneficiaries • Workshop on Child Protection Act – XXX
Nos
• Orientation on Life skills – 50 Master
Trainers
• Training Programme for MRPs at
Rampachodavaram ‐ 80 Mandal Resource
Persons (MRP)
• Orientation for Guntur JSS Resource
Persons ‐ 90 Resource Persons
• Yuva Pranalika at Srikakulam – XXX Nos
• DRP & KRP Training Programme ‐ 292
DRPs and KRPs
• Capacity Building programme for JSS
Personnel ‐ 25 participants
• Capacity building of MCOs ‐ 40 MCOs
• Capacity Building of VCOs ‐ 3887 VCOs
• Tailoring programmes at Bheemali Model
AEC ‐ 40 beneficiaries
• Free bus passes distribution for the
physically challenged at Bheemali ‐ 121
root bus passes and 118 City bus passes
• Focused Group Discussion (FGD) ‐ 48
members
• Awareness programmes for learners –
XXX Nos
43. 43
• Awareness programs on Health ‐ XXX Nos
• Awareness programs on Sanitation ‐ XXX
Nos
• Awareness programs on Postal schemes ‐
XXX Nos
• Competitions for Women ‐ 27,000
women
Dear Lalitha Ji, Check the Figures
Activity Description
• Workshop on Child Protection Act: In association with
theDistrict Legal Serivces Authority of Chittoor District, the SRC
facilitated a workshop on the “Protection of Children from
Sexual Offences Act – 2012” at Tirupati on 22 March 2014, for
which Hon. Chief Justice of Andhra Pradesh High Court Justice
Kalyan Jyothi Sengupta was the Chief Guest.
• Orientation on Life skills: At the invitation of AP SACS, SRC
oriented about 50 master trainers, who are college lecturers of
three districts, on life skills for PLHAs (People Living with
HIV/AIDS), on 26.06.2013.
• Training Programme for MRPs at Rampachodavaram: A Two
Day training programme for MRPs was organised by District
Dept. of Adult Education, East Godavari District at
Rampachodavaram from 25 to 26th
October 2013. Sri Gandham
Chandrudu, IAS, Sub‐Collector, East Godavari district
inaugurated the program. Smt. Nagarani Project Officer, ITDA,
Rampachodavaram and Smt.P.Lakshmi bai, Deputy Director,
Adult Education, EG Dist also were present. The SRC faculty
members Dr.M.Appala Raju, Dr.S.V.Lakshmana Rao and
Dr.Narasimham were the Resource Persons to this training
44. 44
programme. The focus of the training was on teaching primers,
adult psychology, need for literacy for all, etc. Around 80
Mandal Resource Persons (MRPs) of the Agency Area in East
Godavari District trained.
• Orientation for Guntur JSS Resource Persons: About 90
Resource Persons of the JSS of Guntur were oriented on the
offerings of Saakshar Bharat and on Life Enrichment Education
component in skill development programs on 30‐10‐2013 at JSS
in Guntur.
• Yuva Pranalika at Srikakulam:Capacity building of Village
Coordinators & Youth clubs Presidents on SBP in the name of
'YUVA PRANALIKA' in Polaki, Palasa, Sompeta, Seethampeta,
Kotturu, Bhamini, Hiramandalam and Pathapatnam Blocks of
Srikakulam Dist. ( June & July 2013)
• DRPs Training Programme: 2nd
Spell training programmes for
District Resource Persons (DRPs) on Basic Literacy and Teaching
of Primer were held in six districts on 16th
May 2013. The SRC
faculty members were participated in these training
programmes as resource persons and taught trainees on basic
literacy and teaching of Primer 2. Around 292 DRPs and KRPs
were participated in these training programmes. In Srikakulam
District:2nd spell training programme for District Resource
Persons (DRPs) under 3rd phase basic literacy programme in
Srikakulam district was held on 15‐06‐2013. Total participants
were 38. The SRC faculty Member was participated in this
training as Resource Person and gave a lecture on how to teach
the primers to the learners. A model lessons were
demonstrated by the participants.
• Capacity Building programme for JSS Personnel: SRC organized
2‐day capacity building for the Directors and Program Staff of
the 6 JSSs viz., Visakhapatnam, West Godavari, Guntur,
Vijayawada, Tirupati and Prakasam on 12‐13 March 2014 at
45. 45
Hotel Dasapalla in Visakhapatnam. The themes covered were:
IPM Campaign and its themes, adult education and skill
development programs, program planning, roles of SRC and
JSSs, etc. Around 25 participants attended the program.
• Capacity building of MCOs: SRC organized a Four Day Capacity
building programme for 40 MCOs of Chittoor, Visakhapatnam,
Vizianagaram and Srikakulam Districts was held from 25th
to
28th
March 2014 at Seminar Hall, Dept. of Economics, Andhra
University, Visakhapatnam. Sri.B.Madhusudhana Rao, Director
of SRC inaugurated the programme and he briefed about the
IPMC and its objectives. Also he said that the focus of the
programme is on all the five components of the Inter Personal
Media Campaign, viz. Electoral Literacy, Financial Literacy, Legal
Literacy, Disaster Management & Civil Defense and Offerings of
Saakshar Bharat. Sri.K.Venkata Ramana explained about RTI
act. Sri M.Nageswara Rao, State Level Consultant gave a lecture
on Disaster Management. As part of legal literacy, an Advocate
explained about different acts which are being implementing
by the Government of India. Another three session offerings of
Saakshar Bharat, financial literacy and electoral literacy were
taken up by SRC faculty members.
• Capacity Building of VCOs: SRC organized 42 capacity building
training programmes for VCOs on Interpersonal Media
Campaign in the months of February and March 2014. These
programmes were conducted as phase wise. Financial literacy
and Electoral literacy were covered in the first phase. Legal
Literacy and Disaster Management & Civil Defense were
covered in second phase in three districts viz. Srikakulam,
Vizianagaram and Visakhapatnam Districts. Financial literacy
and Management & Civil Defense were covered in first phase,
and Legal literacy and electoral literacy were covered in second
phase in Chittoor District. Total 3887 VCOs (Cumulative) were
trained through these 41 training programmes.
46. 46
• Tailoring programmes at Bheemali Model AEC: SRC conducted
two vocational training programmes (tailoring) for 40
beneficiaries of AEC at Bheemali Gram Panchyat of
Lakkavarapukota mandal in Viziangaram District. (03‐07‐2013)
• Free bus passes distribution for the physically challenged at
Bheemali: In association with APSRTC, the SRC and the ZLSS
facilitated differently abled beneficiaries of AECs by distributing
121 root bus passes and 118 City bus passes in convergence
with APSRTC (Andhra Pradesh State Road Transport
Corporation) on 02‐07‐2013.
• Focused Group Discussion (FGD) on the support to be extended
during IP Campaign with the local resource group covering
Village heads, teachers, Anganwadi workers, Retired persons,
Youth club members, SHG members and NREGS Mates. 48
members attended the discussion held on 16th
November 2013
at laveru GP of Laveru Mandal and Phydibhemavaram GP of
Ranasthalam in Srikakulam District.
• Awareness programmes for leraners at Model AEC level on
government welfare schemes in Pydibheemavaram, Laveru
and Billumada in Srikakulam district on 10th,
11th
and 20th
January respectively
• Awareness programs on Health, Sanitation, Postal schemes
were held at Model AECs in Vizianagaram and Visakhapatnam
Districts.
• 48 SHG members, NREGS beneficiaries, and Youth club
members of Padmanabham Mandal of Visakhapatnam District
were oriented on the need for community mobilization and
participation in SBP for National development, on 8th
November 2013.
• 53 SHG members, NREGS beneficiaries, and Youth club
members of Santhabommali Mandal of Srikakulam District
were oriented on the need for community mobilization and
47. 47
participation in SBP for National development, on23rd
November 2013.
Special events
• Independence Day Celebrations
• Women’s Day Celebrations
• Awareness generation on NIOS Test through All India Radio
• Distribution of Posters on NIOS
• Live orientation through Mana TV
• Release of Books on income generation programs, tackling
trafficking of girls & women, and legal literacy
• Study on the Impact of Convergences
• Pilot study on Opinions of Stakeholders on strengthening of
AECs
• NLMA‐NIOS literacy test
50. 50
RASS Mahila Pragathi (RMP)
Project
Highlights
No. of SHG’s 4083
No. of Members 50969
Total Savings 2941.24 Lacs
Total Core fund 687.53 Lacs
A financial service
and capacity
enhancement
project for social
and economic
empowerment of
poor and
marginalized
women
Facilitator for
provision of
financial services
with backward and
forward linkages for
women in the
unorganized sector
through
Intermediary Micro
Finance
Organizations
(IMOs) and Women
Self Help Groups
(SHGs) and to
augment their
capacities through
multi‐pronged
efforts.
Undertake activities
for the promotion
credit as an
instrument of socio‐
economic change
and development
through the
provision of a
package of financial
and social
development
services for the
development of
women.
Sensitize existing
government
delivery
mechanisms and
increase the
visibility of poor
women as a vital
and viable clientele
with the
conventional
institutions.
51. 51
Loan outstanding 57.75 Crores
Active borrowers 34426
Cum. loans disbursed 4047.31 Crores
Cum. loans disbursed 216826
Repayment rate 99.19%
Operational Self Sufficiency 1.78
Financial Self Sufficiency 1.68
Capital Adequacy Ratio 0.37
Debt to Equity 1.42
Donor
NABARD
ABFL
RMK (Rashtriya Mahila Kosh)
SIDBI
Andhra Bank
Canara Bank
Dhana Lakshmi bank
Axis Bank
Services provided
Financial Services
53. 53
Significant Mile Stones : Promoting People’s Institution
RASS has promoted Sri Padmavathi Mahilabhyudaya Sangham (SPMS)
a legally recognized federation of women’s self‐help groups in 1992.
The objectives of the federation include creation of a local financial
system for the urban poor to address their savings and credit needs in
order to improve their economic status. To achieve this, the basic
strategy adopted is to organize women in the informal sector, to
mobilize their own resources and manage them for their own benefit
through regular saving and credit management. Fundamental to this is
skill training. Specialized financial leadership training is provided by
RASS to SPMS, so that the federation as a whole may improve its access
to external loan assistance and manage financial activities on its own.
Capacity building
Members: The Training program is mandatory to all the newly joined
SHG members in which orientation is given on SHG concept, roles,
responsibilities of members/leaders and, the credit policy, as well as
availability of non ‐ financial services of the organization.
Staff: The skills of Staff working in SHG program are being up‐graded
through training programs & review meetings. Personality development
programs are also provided to the staff members to improve their
efficiency, patience & soft skills.
Loan Products
Income Generation
Consumption loans
54. 54
Asset Creation loans
Redemption of old debts
Agriculture loans
Management Information Systems
RASS has professionally designed computerized management
information system popularly known as FIMO developed by Jayam
Solution Pvt. Ltd. to deal with SHG loan and saving transactions.
Audit of accounts
An external agency is appointed to audit the affairs of the SHG Program
on day to day basis. All the financial transactions, documentations,
financial treatments shall be verified on regular basis and the reports
submitted on monthly basis. The external auditors are different from
internal auditors who prepare the annual financial statements.
Ratings
The SHG program was rated by external agencies like M‐Cril, CRISIL and
CARE. The latest rating (MFR 4) was awarded by CRISIL in January 2013.
Action Photographs
56. 56
Balaji Bala Vikas
Project Budget
Donor
Child Fund India
Project Operational
Area
3,360 households in 16 multi-ethnic villages
of Chittoor District
Project Director
No of Beneficiaries Target beneficiaries (Direct)
0‐5 yrs 1291 (652 female &
639 male)
6‐14 yrs 1823 (912 female &
911 male)
15‐24 yrs 665 (342 female &
Healthy
and
Secure
Infants
Educated
and
Confident
Children
Skilled
and
Involved
Youth
57. 57
323 male)
Above 24 yrs 2000 female
Target beneficiaries (Indirect)
0‐5 yrs 2533 (1270 female &
1252 male)
6‐14 yrs 4785 (1359 female &
3425 male)
15‐24 yrs
Above 24 yrs
Dear Lalitha Ji, Check the Figures
Services provided
Healthy and Secure Infants
Our neonatal outreach program and support for regular medical
camps provides essential health care for underserved communities.
Parents, teachers, and midwives participate in preventive health
trainings, building local capacity to improve maternal and child
health.
At growth monitoring sessions, each child’s weight and height is
recorded, immunization status is verified, and de‐worming medicines
are provided. Malnourished children and their mothers are paired
with a “positive deviant,” a mother from the same community whose
children are healthy and thriving. Nutritional assistance is available
for persons living with HIV/AIDS. Village‐level emergency funds are
available as interest‐free loans for health emergencies. Support for
the development and maintenance of community water resource s
58. 58
helps reduce waterborne illnesses.
Educated and Confident Children
Child friendly schools involve students, parents, and communities in
school governance and quality improvements. We engage parents
and other stakeholders to build support for educational achievement
and to encourage school attendance.
Through BB Vikas, Child Fund finances school bathroom
construction, water storage tanks that supply students with safe
drinking water, and high‐interest instructional materials. Equipment
and supplies for sports, cultural, and recreational activities are
provided to over 25 children’s clubs. Bicycles distributed to girls living
farthest from high schools encourage attendance. School‐based
health clinics offer diagnostic and treatment services. Local child
wellbeing committees promote awareness of children’s rights to
prevent child abuse, labor, and trafficking.
Skilled and Involved Youth
To make a successful transition to adulthood, adolescents need
vocational skills to earn a living, opportunities to make positive
contributions to their communities, and support for making healthy
decisions about their lives.
Encouraged to participate in identifying and addressing community
needs and challenges, local youth associations have organized
children’s rights rallies and HIV/AIDS awareness campaigns.
Subsidized feed, fodder, and milk collection, and “doorstep”
veterinarian services help young farmers manage successful dairy
operations.
59. 59
Activity Description
Healthy and Secure Infants (0‐5 yrs)
RCH Activities for creating more awareness to the community
Addressing the issue of the malnutrition among children
through nutritional demonstration campaigns
Strengthening of Anganwadis for creating joyful learning
Educated and Confident Children (6‐14 yrs)
Addressing the educational needs of the children through
SQIP
Promotion of child friendly villages
Addressing the vulnerability issues of the children
Skilled and Involved youth (15‐24 yrs)
Addressing the issues related to adolescents by forming and
strengthening of groups
Addressing the issues related to youth by forming and
strengthening of groups
Providing life skills and vocational trainings to the adolescents
and youth
Providing skill based and employable trainings to the youth
Action Photographs
60. 60
RASS‐PADWA, ODISHA
Project Budget
Donor
Ministry of Social Justice and Empowerment,
Aged wing, New Delhi.
Project Operational
Area
Consists of 203 habitations, including 103
revenue villages and 100hamlets in Padwa,
Chatwa, Kulabir, Golluru, Panthulang,
Kularsing,Hatibari,Attanda and parjabodapoda
gram panchayats of Nandapur block of Koraput
district.
Institution Address
RASS‐Odisha Tribal Development Project
At/PO: Padwa, block: Nandapur
District: Koraput‐Odisha
Pin: 764038
Assisting the tribals of
Odisha to develop
their natural
resources and to
evoke a productive
economic life wherein
they will enjoy the
fruits of their own
labour and will not be
exploited by more
organized economic
forces from
outside
Improving the quality
of tribal life through
minimum needs
programme
Infra structure
development for
further exploitation of
potential of the tribal
region of Odisha
Development of
confidence of tribals
along the desired lines
through intensive
educational efforts
61. 61
Mobile: 09437915119
Telefax:06868‐275405
Project Director Adi Narayana
No of Beneficiaries
Activity Description
Promoting land and water development activities:
• Soil conservation works such as field bunding, land leveling,
stone bunding, gully plugs and loose boulder structures are the
key activities .these conservation activities helped to a certain
extent in reducing the land degradation, in brining new lands
under agriculture and in solving some perennial problems like
sand‐casting.
• Water resource development related activities are mainly farm
ponds, spring water based drinking water systems and check
dams making use of near perennial stream water available at
higher contours.
• Tree plantation/horticulture/nurseries were the main
interventions for promoting biomass over time period with
changing strategies.
• Distribution of new seeds (varieties and hybrid) diversification
of crops like vegetable, sunflower and training of farmers and
distribution of implements.
• Free distribution and demonstration plots are the dominant
approaches in agriculture practices.
62. 62
Enhance nutritional and food security
• Food production to be increased through development of new
irrigation resources for land owning families and settlement of
land rights for landless families.
• Improvement of podu and land settled under FRA and
establishment of seed and grain bank in villages.
• Generation of wage employment and organization of families
into SHGs for diversification of livelihoods through SHGs
Promoting health and Inclusive education for community and
children
• To facilitate creating an enabling environment through
increased awareness among the community members on the
issues and challenges faced by CWD and PWD
• Mobile health services through mobile health van at the door
steps of community by rendering 24 hours services in terms of
free medical camps, check ups for children, referral to near
hospital and special camps during epidemic calls.
• Special care for lactating and pregnant mothers to promote
institutional deliveries/safe born babies at hospital and also
trainings for ASHA workers.
• To build capacities of teachers, parents, PRI members and
community members for integration of children in the regular
schools
• To facilitate interventions like identification, certification,
provisioning of aids and appliances for the CWDs and PWDs
through linkages with government programmes and schemes
Improving the socio‐economic and political status of the women
members
63. 63
• Organizing women members to assert their socio‐political and
economic rights
• Facilitating capacity building of the women members to create
spaces and assert for their rights in different spheres
Promoting livelihood education among the youths in the
operational areas
• Facilitating entrepreneurial activities among the youths
through training and linking them with institutional support
mechanism
Women Empowerment
Around 400 SHGs members and 156 youth have been trained in
vocations of their choice. The selection of vocations undertaken
with communities keeping the viability and feasibility of the
vocation in mind while RASS and local bankers helped in
ensuring suitable Institutional tie‐up arrangement.
38 Leadership trainings have been organized to active and
capable members of SHGs in order to harness their
leadership skills in organizing group, maintaining records
and motivating fellow members to take up livelihood
opportunities and credit programs.
In order to encourage credit and thrift practices, promote
savings and self‐employment, around 102 SHGs have been
rated as per NABARD guidelines and assistance up to 2.5
lakh have been arranged for all 102 SHGs to undertake
64. 64
livelihood promotion activities like flour mills, plantation
and transportation business etc. Some of the SHGs also
undertaken distribution activity of rice and sugar in the
Public distribution System.
Mobile Health Services/awareness:
The services offered by the Mobile Health Van would include:
Medical checkup of patients
Dispensing medicines
Referring patients requiring specialized treatment, to the
nearest government hospital
Referring patients to diagnostic labs which would charge
nominal fees for their services from the patients sponsored
by the organization.
Counseling patients
Organize health camps to educate the public about common
and widely prevalent diseases help patients to feel well and
also focus on other issues of interest to the common man.
The Mobile Health Van team would not only deals with
curative but prevention aspects as well by organizing health
checkup camps such as malaria prevention, water borne
disease and mass awareness sessions on other illnesses like
diarrhea, arthritis and dengue fever and health diet for
pregnancy and lactating mothers.
Health checkups for students: Regular health checkups are
65. 65
being organized by RASS‐managed Mobile health team and
free medicines for common diseases is to be distributed to all
6000 children attending the 94 schools in project area. The
health records of students will also be maintained.
Training for Traditional Birth Attendants: For all delivery
related matters, the villagers generally consult the TBAs in
their villages, due to remoteness of the area; these TBAs
play a major role in child birth. As many as 21 TBAs were
being provided training by RASS‐health team in order to
introduce them to modern birth practices and to improve
their skills.
Action Photographs
67. 67
I.C.D.S Urban Project
Project Budget Rs 29500000/‐ (Rs.2 Crores 95 Lacs Only)
(Including cost of Food materials and Eggs)
Donor
• Government of India
• Government of Andhra Pradesh
Improving the
nutritional and
health status of
children in the
age‐group 0‐6
years.
Laying the
foundation
for proper
psychological,
physical and
social
development
of the child
Reducing the
incidence of
mortality, mo
rbidity, malnu
trition and
school
dropout
Enhancing
the capability
of the mother
to look after
the normal
health and
nutritional
needs of the
child through
proper
nutrition and
health
education.
72. 72
14 A. Venkata
Ratnamma
B.com Community
organizer
15 K. Subhashini B.com Community
organizer
16 K. Radhika B.com Community
organizer
17 S. Baby Kumari M.A, B.Ed Community
organizer
18 T. Bharati M.A, B. Ed Community
organizer
19 G. Vijay
Bharathi
B.com Community
organizer
No of Beneficiaries Direct
Beneficiaries
(female)
11,556
AWW – 177,AWH ‐
177, SMC
Members –
2312,Mothers
Group’s ‐ 3,724
Pregnant Women’s
– 2,468 ,
Lactating Mothers
– 2,266,Caregivers ‐
432
Direct
Beneficiaries
(male)
748
SMC Members –
748
Direct
Beneficiaries
(girls) 5,181
3‐6 Years Enrolled
– 1,985,
6‐12 Years Enrolled
– 3,196
74. 74
exposing children to print, stories and songs very early on, as well
as to create books for their young child‐ even creating a book
exchange for mothers.
• Impact learning outcomes of children in pre schools (4+ years and
in Classes I & II in primary schools)
Activity Description
Capacity building of ECD staff
Training of 177 Anganwadi workers on tracking emergent literacy
and math skills in children for 4+ years
Orientation training program of 177 Anganwadi helpers on
supporting to enhance emergent literacy and math skills in
children for 4+ years
Training of 200 primary school teachers on literacy boost package
Training of 200 primary school teachers on emergent literacy and
math using a targeted practice‐Grade I,II,III
Training of 200 primary school teachers on establishing reading –
buddy system and other reading activities eg. read‐a‐thon in
primary schools class(class I,II,III)
Capacity Building of Parent and Community members
Training for 177 mothers group members on community
75. 75
strategies for promoting literacy‐through ICDS Centers
Training for 200 PTA/AMC members on community strategies for
promoting literacy‐parenting outreach focused on literacy –
through schools
Quarterly mothers group meeting
Community sensitizing on promoting literacy
Quarterly PTA/AMC meetings
Impact learning outcomes of children preschools
Training of 177 Anganwadi workers on assessing learning
outcomes of 4+ children
Training of 200 primary school teachers on assessing learning
outcomes of children in class I&II
Setting up of reading corners
Study and impact review
Develop tool to assess learning outcomes of children in primary
and primary (Class I&II )
Documentation of success stories and best practice from the field
Development of communication/IEC Materials
78. 78
Anganwadi Workers Training Centre (AWTC)
Project Budget Rs. 28,63,860/‐
(Rs Twenty eight Lacs sixty three thousand
eight hundred and sixty only)
Dear Lalitha Ji, Pls check the figures
Donor Ministry of Women and Child Development,
Educate Anganwadi Workers on
matters of basic health and
hygiene, nutrition, pre‐natal and
post‐natal maternal and childcare
and child rearing.
Increasing the effectiveness of
Anganwadi Workers in
improving service
delivery, providing quality
services and care under the
ICDS program.
80. 80
Nutrition
Introduction session Nutrition and Health Services in ICDS
Programme
Training on Nutrition and Health Care of Expectant and Nursing
Mothers
Training on Nutrition and Health Care of Newborns, Infants and
Young Children (Birth‐6 Years)
Training on Nutrition and Health Care of Adolescent Girls
Training on Protein Energy Malnutrition Among Children‐Causes,
Symptoms, Prevention and Management
Training on Micronutrient Deficiencies Among Children: Causes,
Symptoms, Prevention and Management
Training on Organizing Supplementary Nutrition at an AWC
Training on Growth Monitoring and Promotion
Training on Visit to AWC for conducting Pre‐school Education
activities & Organizing Nutrition Services
Training on Organizing Nutrition and Health Education Session on
IYCF
Introduction to Integrated Management of Neonatal and
Childhood Illness
Training on Treatment of Childhood Illness
Training on Treatment with Home Care and Advice
Training on Visit to Community of Assessment, Classification and
Treatment of Common Childhood Illness
Training on Prevention of Emerging Endemic Diseases among
Children
Training on Identification and Prevention of Disability among
Children
Training on Visit to community for Assessment, Classification of
Childhood Illness & treatment, Home Care, Advice and Counseling
Training on Review, Reinforcement and Feedback of IMNCI
Component
Training on Personal Hygiene and Safe Drinking Water
86. 86
SC ST OBC Minorities Others
Total
No. of
beneficiaries
608 149 770 169 133
1829
Percentage
33.24 8.15 42.1 9.24 7.27
100
Activity Description
Identifying appropriate target areas and target groups by
developing socio‐economic profiles.
Identifying and procure the list of neo‐literates from Zilla
Saksharata Samitis and ensure that at least 25% of the
beneficiaries of JSS is neo‐literates.
Organizing training programmes for Key Resource Persons,
Master Trainers and Trainees in vocational courses and for
neoliterates.
Identifying and ascertain a variety of educational and vocational
needs of different categories of beneficiary groups.
Plan and organize polyvalent educational programmes and other
activities including literacy, post‐literacy, and continuing
education to suit the learning requirements of target groups.
Explore, innovate, work out alternatives and try new
methodologies to meet the needs of different target groups
through programmes of education and training.
87. 87
Undertake training and orientation of Resource
Persons/instructors involved in planning and implementation of
various programmes.
Organize equivalency programmes through Open Learning
Systems.
Organize educational and vocational training programmes with
special concern for deprived sections, women/girls and
unemployed youth to provide new skills, refine/sharpen/upgrade
the existing skills leading to employment, self employment and
income generation.
Provide follow‐up services to beneficiaries of the JSS.
Vocational Trainings organized at AECs in
Saakshar Bharat Districts
S.No.
Name of the
Vocational
Course
Name of the AEC
No. of
persons
trained
Name of the
collaborating
agency, if any
1 2 3 4 5
1
Cutting and
Tailoring
Senagalamitta 22 ZLSS
2
Cutting and
Tailoring
Kanduru 24 ZLSS
3
Cutting and
Tailoring
Venugopalapuram 22 ZLSS
4 Dress Making Madanambedu 26 ZLSS
88. 88
5 Dress Making Irugulam 25 ZLSS
6 Dress Making Sadum 27 ZLSS
7 Dress Making Devarakonda 22 ZLSS
8
Cutting and
Tailoring
Chiguruwada 25 ZLSS
9
Hand
Embroidery
Nennuru 22 ZLSS
10 Dress making Timmireddipalli 22 ZLSS
11
Hand
Embroidery
M.R.Palli 22 ZLSS
12
Zari, Zardozi &
Ari work
Kalluru 23 ZLSS
13
Motor and
Transformer
rewinding
Rachapalyem 20 ZLSS
14
Cutting and
Tailoring
Peddaetapakam 21 ZLSS
15
Cutting and
Tailoring
Kambakam 21 ZLSS
16
Cutting and
Tailoring
Nelavai 23 ZLSS
17 Fabric Painting Nallapalyem 21 ZLSS
89. 89
18
Basic Sewing
Operator
Durgasamudram 24 ZLSS
19
Zari, Zardozi &
Ari work
Yogimallavaram 22 ZLSS
20 Dress Making Nellutlavaripalli 22 ZLSS
21
Cutting and
Tailoring
Cherukuvaripalli 25 ZLSS
22 Dress Making Kanduru 25 ZLSS
23 Fabric Painting Haripuram colony 21 ZLSS
24
Cutting and
Tailoring
Kollagunta 22 ZLSS
25 Dress Making Kotrakona 28 ZLSS
26
Tie, Dye &
Bathick
Thondawada 21 ZLSS
27
Electrical
Technician
B.N.Kandriga 20 ZLSS
28 Screen Printing Chiguruwada 23 ZLSS
29
Cutting and
Tailoring
B.P. Agraharam 21 ZLSS
30 Dress Making Vayalpadu 24 ZLSS
31
Cutting and
Tailoring
Palamaneru 22 ZLSS
94. 94
Integrated Rehabilitation Centre for Addicts (IRCA)
Project Budget Rs 7,94,880/‐
(Rs Seven Lacs Ninety Four Thousand Eight
Hundred and Eighty Only)
Donor
Ministry of Social Justice and Empowerment,
(MJSE) New Delhi.
Creating awareness about the ill‐effects of substance abuse to
the individual, the family, at the workplace and the society at
large
Alleviating the consequences of drug and alcohol dependence
amongst the individual, the family and society
Providing a range of community based services for the
identification, motivation, detoxification, counselling, after care
and rehabilitation of drug users.
96. 96
Ill effects of alcohol and drugs
Disease concept of addiction
Availability of services
Drugs and HIV
Life skills for adolescents
Screening and motivational counseling
Assessment of addiction through personal interviews (with
beneficiary and family members) and through use of
standardized tests
Providing counseling to motivate the addict to enter treatment
Providing information about treatment including duration of
stay, methodology of treatment including detoxification,
medicines prescribed and involvement of family.
Detoxification and whole person recovery (WPR)
Detoxification services were provided with the right based
approach to make the withdrawal safe and comfortable.
Other related medical and psychiatric disorders (diabetes /
hypertension / depression, suicidal thoughts etc.) were
treated.
Services of other specialists, hospitals and testing laboratories
were used to ensure appropriate care.
Medical care provided during the follow‐up as well.
Care and support to families of drug users
To help them understand addictions as a disease and in turn
97. 97
develop a caring attitude towards the drug user.
To help them deal with their codependency traits and improve
their quality of lives.
Referral services
Drug users who exhibit symptoms like violence, depression,
suicidal thoughts was assessed and referred to a psychiatric
hospital for availing specialized services.
Those who are HIV positive and develop any opportunistic
medical manifestations such as tuberculosis, hepatitis C, STDs
was referred to appropriate agencies which are accredited by
NACO or any other recognized institutions.
After ‐ care / follow‐up and rehabilitation services
A clearly defined after care programme (counseling, relapse
prevention programme, self‐help programme, reaching out to
patients through home visits) was made available with focus on
the whole person recovery of the individual.
Procedures was clearly laid out for relapsed patients to
address relapse issues (in both detoxification and counseling
services)
After‐ care plans of alternative methods for patients who have
not recovered were explored and support to their family
members ensured.