The document summarizes a digital self-tuning system called AxCent for guitars. It notes that the guitar market is large, guitars often go out of tune, and AxCent automatically tunes guitars with the touch of a button via a mobile device. It is endorsed by famous guitarists and can be used on new and old guitars. The document projects $50 million in revenue and earnings by the 5th year with only a small market share. It is raising up to $2.5 million for a minority stake in the company.

1. The New Digital Self-Tuning System
Endorsed by Guitar Legends
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2. Total Addressable Market
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$3.8B
Guitar industry
worldwide
($1.5B in the U.S.
alone)
6.4M
guitars sold
worldwide each
year, 2.5 million
sold in the United
States
Plus Millions
of existing guitars
worldwide that are
candidates for an
AxCent self-tuning
system upgrade

3. The Trouble with Guitars…
Guitars are inherently unstable...
Changes in temperature, aging
strings, use and other factors
constantly de-tune guitars.
Out-of-tune guitars waste your time
and money, and hurt your sound.
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4. AxCent is the premiere digital self-tuning
system for every guitarist.
*Installs easily on new and used guitars
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5. Automatically change tuning with the
touch of a button (on your phone or
tablet)
●
Choose from a limitless selection of
tuning possibilities – including accurate
tunings from favorite artists and songs
●
Patented digital technology controls all
strings – perfect tuning always.
The AxCent System
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6. Mobile Device Integration
The new AxCent
System can be
controlled by cell
phones and tablets
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7. Joe Perry Peter Frampton Jimmy Page
Endorsed by Legends
“It has to be seen and
heard to be believed.”
– Jimmy Page
More AxCent users
include:
Eddie Van Halen
Pat Metheny
Pete Townshend
Peter Buck
And many others… 7

8. 8
Good for Every Guitarist
Beginners: Self-tuning saves time and helps instill sense
of perfect-pitch. Allows beginners to learn to play songs
more easily by allowing them to use the tunings the artists
have written the songs in.
Intermediates: Save time and experiment with alternative
tunings. Allows intermediates to change tunings while
playing and allows them to access more tunings faster
and more accurately than ever before.
Professional Players: Saves time and ensures perfect
tuning in all studio, live and songwriting settings. Alternate
tuning, too! Allows professionals to save money on
equipment as one guitar can now be tuned and retuned at
the touch of a button, allowing for fewer guitar purchases
etc.

9. Why AxCent is Different
AxCent is the only self-tuning
system that uses a patented
“open loop” technology.
Other, less successful self-tuning
systems are “closed loop”, and
unlike AxCent, cannot be used on
a wide range of new and old
guitars. They also do not allow for
tuning changes while playing.
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10. 10
Jim D’Addario
D’Addario Strings
Peter Frampton
Frampton
Graham Nash
CSN
Mark Slaughter
Slaughter
Advisors
Mark Bitter
CEO
Managing Director
Neil Skinn
CTO
Managing Director
Peter Janssen
Managers

11. AxCent Cost and Pricing
Cost to produce: $100 per unit (lower once
higher production volumes achieved)
*Approximately 45% to 67% margin per unit
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$695
Retail price
$495
Wholesale price
$300
OEM price

12. 12
$100M
Aggregate revenue,
years 1-5, all
products
$50M
Revenue, year 5
$50M
Aggregate
EBITDA years 1-5
Revenue Projections
$25M
EBITDA year 5
This projection assumes we capture only 1.8% of the candidate domestic
guitar market or .72% of the candidate global guitar market by the fifth year.
We believe it is possible to attain that share even earlier.

13. Investment Opportunity
Raising up to $2.5 million for up to 25%
of the company.
Accredited investors only.
Contact Mark Bitter for additional questions
at mark@axcenttuning.com
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14. Thank you
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