- The document discusses potential recipe cards for different target audiences, including an organic vegetarian card, a card for a young boy's birthday party, and a card for a young girl's sleepover. It considers themes, designs, recipes, and production methods for each card. - Recipes proposed for the organic card include salads, cocktails, and light dishes suitable for summer. Recipes for the boy's party include pizza, quorn burgers, and fries. The girl's card may feature recipes for nibbles like quorn nuggets and sausage rolls. - Design elements like fonts, color schemes, graphics and photography are discussed to make each card appealing and on-brand for its intended audience

1. - If we were going to go with the idea of doing a organic
- If the card is for vegetarians we should use colours that people would categorize to be
natural and organic, we could also do the food in a summer theme because organic foods - Young boys.
card then we could maybe add some graphics on the
tend to be quite light, the kinds of food we could include are salads, cocktails, Etc. - Teenage boys.
front of the card, for example a green leaf, this would
- Young adults.
represent organic food. - One card could be for young boys for birthday parties, we could do this style of this food
- Middle age.
- The card that would be for a young boy’s birthday as spring and do warm food that’s American, and the cards could include how to make - Elderly.
party could have some balloons on the back of the card
things like pizza, quorn burgers and home made fries.
to show that it’s for a birthday party.
- For the Young girls sleepover card we could have some
- Young girls sleepover could be an idea for another card, the recipe cards could include
graphical pictures of flowers on the back of the card how to make nibbles, for example Quorn nuggets, quorn sausage rolls.
because this represents girls.
Graphics Men
If we are going to be doing any photography or using
images for any of our recipe cards then we will need to
Theme
use high quality images for them all to make the card
look professional and because it says so in the brief.
If we took any of the images our self then we would take
them in a studio so that they look as professional
Images Audience - Young girls.
aspossible, this will also help us to get a higher grade. - Teenage girls.
- Young adults.
Photography Recipe Women -
-
Middle age.
elderly
- For the organic dish we could do things like
warm potato, radish, halloumi salad, cards
artichoke and roasted pepper omelette,
gnocchi and broccoli with cream sauce, and
a Japanese tofu noodle bowl. These are all - The colour scheme for the organic card will be all pale colours
light and healthy food’s that vegetarians Recipes Design that are considered to be natural/organic, for example, we will
will enjoy on a hot summers be using the colour green and yellow.
day. The font that we will use is Impregnable, which is from the
- For a young boys birthday party we Dafont website. I think this best fits what we want the font to
Production
could do a Quorn burger, home made
fries, and pizza which is something fun
Savoury look like as its fancy which will make the card look expensive
and at the same time easy to read.
and easy for all children to make.
Method - The boy’s party card will consist of the colours red, blue,
- The young girl’s sleepover card could have orange, green, and yellow. I feel that this would be apt for
recipes for making butterfly buns, Quorn there card as they are bold and bright which will attract there
nuggets, and Quorn sausage nuggets which
are all small simple things ideal for any
Sweet - The organic card will have the writing on the front in fancy
attention.
The font that we will use for this card would be Fanzine title;
sleepover. writing which will have a varnished effect to it so that it this is because the font looks fun and like a child has done it
looks classy and expensive, like we want our food to look. which is what we are wanting.
- Everyone likes to have something cool when they are warm, so for our organic summer - For the young boy’s party card we will have a picture of - The girl’s sleepover card will have feminine colours, for
dish I came up with the idea of doing a summer pie, with ice cream and fruit inside, lemon the food on the front of the card and then have it example, pink, and purple.
berry cheesecake, and a fruit salad. embossed so that it’s something fun for the children to The font that would be being used for this card is CF Life is
- All young children love chocolate so for the young boy’s party card we could include things look at. Beautiful, this is because the font looks feminine because of
like brownies, cookies, cupcakes and vanilla ice cream with strawberries. - The young girl’s card will be done in die cut; we will have the flicks and it also looks quite girly because of the way that
- The young girls’ sleepover card will also consist of the same sort of things as the boy’s the front layer of the card cut out and then a image of it’s been put together.
party card though we could just change some of the ingredience. some of the meals underneath.