The attached presentation demonstrates some of the many service capabilities that the Shepherd Agency has to offer. Additionally, the presentation provides a sample of the some of the healthcare related projects in our portfolio.
We provide highly professional, creative services at a price that is extremely competitive in today’s challenging healthcare, biotech/pharmaceutical and diagnostic markets.
7. A Cause with a Heart: Heartworm Awareness Month
With the number of dogs and cats being left unprotected from heartworm disease seemingly on
the rise, Merial and the American Heartworm Society tasked Shepherd with creating a consumer
awareness campaign. Launched this past April, the campaign drew the participation of over
Taking Florida by Storm: FRONTLINE 15,000 clinics nationwide, nearly doubling initial forecasts.
Shepherd’s consumer awareness campaign drove sales
of FRONTLINE brand products up 106%, and eclipsed the market share
of the brand’s main competitor in Florida.
8. Born Marketers: The Family Birth Place at St. Luke’s Hospital Selling to the Sales Force: Solvay
After discontinuing maternity services 11 years earlier, St. Luke’s Hospital was preparing to open a new Solvay Pharmaceutical, now part of Abbott, was introducing a
single-room maternity center. Their competitors had 100% of the market, so St. Luke’s needed to build new technical platform to support the sales force. We worked
awareness, preference and create demand among consumers and providers. with the company on launching the brand, complete with an
introductory video, collateral, and promotional ideas.
After spending time developing a deeper understanding of expectant mothers and insurance decision
makers, we created the positioning, “There’s No Better Place to Come into the World.” The program
was wildly successful – and The Family Birth Place remains one of North Florida’s top birth centers.
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9. Health & Pharmaceutical Portfolio
Pharmaceutical marketing is a science unto itself. Our experience
and expertise in the category, combined with our creativity, allows us Photo provided by Dr. Stephen Jones.
to deliver our clients’ messages loud and clear – and to generate
the results you’re after.
What makes this even harder to take
...is that this is so easy to take.
1
HEARTGARD® is well tolerated. All dogs should be tested for heartworm infection before starting
a preventive program. Following the use of HEARTGARD, digestive and neurological side effects
have rarely been reported. For more information, please visit www.HEARTGARD.com.
Heartworm Awareness Month HEARTGARD Plus
What better way to raise the awareness Unconventional, unflinching – and a highly
about the dangers of heartworm disease compelling way to build share. This ad
in pets than to go right after the pet reinforced the need for heartworm prevention,
PUREVAX owner’s heartstrings? Our materials strengthened the brand’s key attribute (ease of
Powerful Delivery. Pure Potency. helped the number of veterinary clinics compliance) and won Merial Pharmaceutical’s
Not every product can be a simple sell, not every ad expected to participate in our “April is Global Ad of the Year honors.
can be directly to the consumer. The medical Heartworm Awareness Month” promotion
community doesn’t usually go for cute. Fortunately, more than double.
we know how to make the technical tasteful.