1. Insights for
Eco Shops

2. Everyday food shopping
I've visited 6 different groceries
3 of them were organic food
All of those 3 looked similar, although they were
comparing

3. So what can be
changed?
My insights

4. Furnishing...
All of these shops use
vintage wooden shelves
It creates old-fashioned,
rustic and stereotypical
feeling of "healthy food"
shop

5. ...refreshment.
Go modern
Stand out from the crowd
Recycled materials
Use more colours

6. Light...
Not enough light
Cealing lights
Feeling of dark,
unpleasent place to be

7. ...improvement.
More contextual
Can be changed through
day/year
Creates atmosphere
Can be used to highlight
something

8. Price tags...
Price tags are part of
communication
They may create "shop
personality"
They are functional, but
one should work on form

9. ...appreciation?
Pre printed price tags
Aesthetic and fun
Bespoke for season
Easy way for
refreshment!

10. Thanks!
Kasia Ogińska